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Persuasive writing. Description. Example. Technique. Why would anyone want to hunt foxes with dogs? Isn’t the solution obvious?. A question designed to make the reader think; doesn’t need an answer. RHETORICAL QUESTION. Hunting is evil, cruel and outdated.
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Persuasive writing. Description Example Technique Why would anyone want to hunt foxes with dogs? Isn’t the solution obvious? A question designed to make the reader think; doesn’t need an answer RHETORICAL QUESTION Hunting is evil, cruel and outdated. Do it well, do it fast and do it now. To repeat an idea or image three times, usually in a slightly different way TRIPLES This is an excellent school. Obviously, hunting is cruel. To present beliefs as if they are factual truths OPINION AS FACT This is the best school in the area. It is the worst book ever written. Adjective to imply the highest or lowest quality SUPERLATIVE
Description Example Technique The fox is torn viciously apart by savage dogs. You too can be beautiful. EMOTIVE LANGUAGE Words and phrases to make the reader feel something We all feel that… Surely you can see… PRONOUNS Refers to people to identify the reader/writer relationship As you are the sort of customer that appreciates quality… FLATTERY Saying nice things about the reader to get them on your side See how many techniques you can spot in the following letter…
Dear Sir or Madam, Following your recent correspondence advising that you are not prepared to honour the above claim, you say that your policy states: “We will not pay for: Baggage left out of sight or personal control in public places;” As discussed with your assessor, my wife and I were in a train compartment on our own and used the lock on the compartment door, therefore how can this be considered a public place? We made every reasonable attempt to safeguard our property and spent 6 hours in a depressing, cold, damp Polish Police Station to provide appropriate documentation for you to demonstrate a genuine claim. The fact that you are trying to avoid your responsibility to your customers by arguing over technicalities is the worst kind of behaviour! I would ask you to restore my faith in what has up until now been a company we have trusted for various insurance needs by doing the right thing and honouring our claim. Rhetorical question Opinion as fact Triples Emotive words Superlative Flattery