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Australian Digital Marketing Landscape

An overview of the Australian Digital Landscape

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Australian Digital Marketing Landscape

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  1. AUSTRALIAN DEMOGRAPHIC 2

  2. HOW WE’RE CONSUMING OUR MEDIA. ONLINE TELEVISION EVERYTHING ELSE CINEMA RADIO VIDEO GAMES PRINT 3

  3. The average Australian spends a whopping 4 hours and 30 minutes on the internet each day! Hours spent watching television = 3 hours. SPITFIRE / DIGTIAL MARKETING AGENCY 4

  4. 69% of the population own a smart phone and 47% of homes have a tablet. •  90% use it to search for information •  78% use it for product information •  41% have made a purchase on their smartphone SPITFIRE / DIGTIAL MARKETING AGENCY 5

  5. 38% of Australian households have four or more internet enabled devices. SPITFIRE / DIGTIAL MARKETING AGENCY 6

  6. 60% of television viewers are using a second screen (browsing the internet) at the same time as watching tv. SPITFIRE / DIGTIAL MARKETING AGENCY 7

  7. SPITFIRE / DIGTIAL MARKETING AGENCY 8

  8. SPITFIRE / DIGTIAL MARKETING AGENCY 9

  9. 1 in 2 Australians watch internet TV. We can use digital marketing to target consumers with cost effective campaigns. We can measure the results and funnel consumers to sales outcomes. Leads = sales. SPITFIRE / DIGTIAL MARKETING AGENCY 10

  10. AUSTRALIAN ONLINE AD SPEND 11

  11. Australia’s online advertising spend increased 19.3% and outgrew traditional media channels in 2013. SPITFIRE / DIGTIAL MARKETING AGENCY 12

  12. “Digital advertising continues to evolve in terms of offerings and its ability to demonstrate strong ROI (return on investment) for marketers so we expect to see the growth rates sustained for some time to come.” Gai Le Roy, IAB Australia’s director of research. SPITFIRE / DIGTIAL MARKETING AGENCY 13

  13. Advertising spend by channel 4% Out  of  hone   Radio   Subscrip4on  TV   Magazines   Film   Television   Internet   Newspapers   7% 3% 26% 4% 1% 26% 29% SPITFIRE / DIGTIAL MARKETING AGENCY 14

  14. Digital is forecast to significantly outperform TV, Radio, Newspapers, Magazines & Outdoor over the next 5 years growing a further 12% SPITFIRE / DIGTIAL MARKETING AGENCY 16

  15. REACHING THE CONSUMER 17

  16. 80,000 people are likely to engage with your brand for every million banner impressions. Display advertising click through rates average 0.08%. With a relevant and effective digital strategy this can be much higher. SPITFIRE / DIGTIAL MARKETING AGENCY 18

  17. SOCIAL DEMOGRAPHIC 19

  18. Over 12 million Australians are on Facebook. 9 million of them log in everyday to update their status, check what friends are doing and to engage with brands. SPITFIRE / DIGTIAL MARKETING AGENCY 20

  19. Social demographic Own an account Active users 89% Any Social Network 62% 81% Facebook 53% 42% Twitter 14% 30% Google+ 14% 23% Linkedin 11% 15% Instagram 7% SPITIFRE SPITIFRE / NEVER OUTGUNNED 21

  20. Top 5 industries for Facebook users SPITFIRE / DIGTIAL MARKETING AGENCY 22

  21. That means nearly every Australian on Facebook ‘likes’ and ‘follows’ an FMCG brand! SPITFIRE / DIGTIAL MARKETING AGENCY 23

  22. Top 10 Australian Brands on Facebook SPITFIRE / DIGTIAL MARKETING AGENCY 24

  23. SPITFIRE / e n g a g e 25

  24. ENGAGING PEOPLE WITH BRANDS.

  25. OUR MISSION. Connect people and brands with the most engaging and rewarding experiences possible, creating long term, sustainable relationships that deliver beneficial outcomes for our customers. SPITFIRE / e n g a g e 27

  26. Spitfire* LEVEL 2, 25 CRUMMER ROAD PONSONBY, 1021, AUCKLAND NEW ZEALAND T 64 9 361 5758 www.spitfire.co.nz Colin Proebstel CLIENT SERVICE DIRECTOR AND PARTNER M 64 21 874 330 colinp@spitfire.co.nz John Madden CREATIVE DIRECTOR AND PARTNER M 64 21 874 333 johnm@spitfire.co.nz 28

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