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New Zealand Digital Marketing Landscape

The New Zealand Digital Landscape overview.

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New Zealand Digital Marketing Landscape

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  1. NEW ZEALAND DEMOGRAPHIC 2

  2. HOW WE’RE CONSUMING OUR MEDIA. ONLINE TELEVISION EVERYTHING ELSE CINEMA RADIO VIDEO GAMES PRINT 3

  3. The average Kiwi spends a whopping 2 hours and 15 minutes on the internet each day! SPITFIRE / DIGTIAL MARKETING AGENCY 4

  4. 64% of the population own a smart phone and 42% of homes have a tablet. •  80% use it to search for information •  66% use it for product information •  54% of the population are now shopping online SPITFIRE / DIGTIAL MARKETING AGENCY 5

  5. 85% of television viewers are using a second screen (browsing the internet) at the same time as watching TV. SPITFIRE / DIGTIAL MARKETING AGENCY 6

  6. AGE DEMOGRAPHICS ONLINE January 2014 SPITFIRE / DIGTIAL MARKETING AGENCY 7

  7. Decline in all media – Except digital SPITFIRE / DIGTIAL MARKETING AGENCY 8

  8. 1.66 million Kiwis watch TV/video online. We can use digital marketing to target consumers with cost effective campaigns. We can measure the results and funnel consumers to sales outcomes. Leads = sales. SPITFIRE / DIGTIAL MARKETING AGENCY 9

  9. NZ ONLINE AD SPEND 10

  10. New Zealands online advertising spend increased 33% in 2013. SPITFIRE / DIGTIAL MARKETING AGENCY 11

  11. SPITFIRE / DIGTIAL MARKETING AGENCY 12

  12. Media spend increase v’s decrease 2013 SPITFIRE / DIGTIAL MARKETING AGENCY 13

  13. Food & Beverages category have the largest spend in digital. SPITFIRE / DIGTIAL MARKETING AGENCY 14

  14. SPITFIRE / DIGTIAL MARKETING AGENCY 15

  15. "With sophisticated consumers and a purchase cycle that is no longer linear, marketers who understand the strengths and capabilities of the different online channels alone and in combination will deliver results that knock it out of the ball park."  Laura Maxwell-Hansen, IABNZ chair and general manager of Yahoo! New Zealand SPITFIRE / DIGTIAL MARKETING AGENCY 16

  16. Digital is forecast to significantly outperform TV, Radio, Newspapers, Magazines & Outdoor over the next 5 years, growing a further 9% a year SPITFIRE / DIGTIAL MARKETING AGENCY 17

  17. REACHING THE CONSUMER 18

  18. 130,000 people are likely to engage with your brand for every million banner impressions. Display advertising click through rates average 0.13%. With a relevant and effective digital strategy this can be much higher. SPITFIRE / DIGTIAL MARKETING AGENCY 19

  19. SOCIAL DEMOGRAPHIC 20

  20. Over 2.4 Million New Zealanders are on Facebook. 50% of those visit Facebook via a mobile device. SPITFIRE / DIGTIAL MARKETING AGENCY 21

  21. Social demographic Facebook 58% YouTube 55% LinkedIn 14% Tumblr 12% Twitter 8% Pinterest 6% Instagram 5% SPITIFRE SPITIFRE / NEVER OUTGUNNED 22

  22. Top 5 industries for Facebook users SPITFIRE / DIGTIAL MARKETING AGENCY 23

  23. That means nearly every Kiwi on Facebook ‘likes’ and ‘follows’ an FMCG brand! SPITFIRE / DIGTIAL MARKETING AGENCY 24

  24. Top 10 New Zealand FMCG Brands on Facebook SPITFIRE / DIGTIAL MARKETING AGENCY 25

  25. Top 10 New Zealand Brands on Facebook SPITFIRE / DIGTIAL MARKETING AGENCY 26

  26. SPITFIRE / e n g a g e 27

  27. ENGAGING PEOPLE WITH BRANDS.

  28. OUR MISSION. Connect people and brands with the most engaging and rewarding experiences possible, creating long term, sustainable relationships that deliver beneficial outcomes for our customers. SPITFIRE / e n g a g e 29

  29. Spitfire* LEVEL 2, 25 CRUMMER ROAD PONSONBY, 1021, AUCKLAND NEW ZEALAND T 64 9 361 5758 www.spitfire.co.nz Colin Proebstel CLIENT SERVICE DIRECTOR AND PARTNER M 64 21 874 330 colinp@spitfire.co.nz John Madden CREATIVE DIRECTOR AND PARTNER M 64 21 874 333 johnm@spitfire.co.nz 30

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