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New Zealand Digital Marketing landscape 2016

Get up to speed fast with the New Zealand digital marketing landscape by Spitfire. www.spitfire.co.nz

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New Zealand Digital Marketing landscape 2016

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  1. New Zealand Digital Landscape 2016 2016 SPITFIRE - The Digital Agency 1

  2. New Zealand Demographic 2

  3. Source: Marketing Insights NZ SPITFIRE - The Digital Agency 3

  4. How are New Zealanders consuming media? 4

  5. SPITFIRE - The Digital Agency 5

  6. Top 10 Online Brands 1.  Google 2.  Facebook 3.  MSN 4.  Stuff.co.nz 5.  Trademe 6.  YouTube 7.  Microsoft 8.  New Zealand Government 9.  New Zealand Herald 10. Yahoo SPITFIRE - The Digital Agency 6

  7. Digital overtakes TV as the greatest category of advertising spend SPITFIRE - The Digital Agency 7

  8. Mobile 8

  9. Mobile traffic continues to increase SPITFIRE - The Digital Agency 9

  10. Mobile Share of Web Traffic (Global) 45.00% 40.00% 35.00% 30.00% 25.00% 20.00% 15.00% 10.00% 5.00% 0.00% 2009 2010 2011 2012 2013 2014 2015 2016 (Q1) SPITFIRE - The Digital Agency 10

  11. 74% of New Zealanders access the internet on mobile devices SPITFIRE - The Digital Agency 11

  12. Source: Marketing Insights NZ SPITFIRE - The Digital Agency 12

  13. Half of New Zealand adults compare prices on a mobile device while in a retail store SPITFIRE - The Digital Agency 13

  14. 90% of people will bounce from a poorly designed mobile site Mobile optimisation is critical. SPITFIRE - The Digital Agency 14

  15. Social Media Landscape 15

  16. Facebook and YouTube continue to dominate SPITFIRE - The Digital Agency 16

  17. 23% Google + 75% Facebook 61% YouTube 17% Snapchat 20% Instagram 17% Twitter *New Zealanders aged 15+ in a month SPITFIRE - The Digital Agency 17

  18. But Facebook usage is declining among under 25s SPITFIRE - The Digital Agency 18

  19. SPITFIRE - The Digital Agency 19

  20. 21% decline in sharing of personal information on Facebook in 2015 Branded content and news increases while personal sharing decreases SPITFIRE - The Digital Agency 20

  21. 60% of social sharing is now through ‘dark social’ Most content sharing is through private messaging that cannot be tracked by web analytics SPITFIRE - The Digital Agency 21

  22. Search 22

  23. 60% of all organic clicks in Google search results go to the top 3 results SPITFIRE - The Digital Agency 23

  24. Google Adwords has updated to include extended ads and showcase shopping ads for mobile users Longer ads give you a greater chance to showcase your brand in search results SPITFIRE - The Digital Agency 24

  25. Online Advertising 25

  26. $179.88 Million 2015 NZ Online Advertising Spend SPITFIRE - The Digital Agency 26

  27. Search maintains a 54% share of online advertising spending But mobile spending increased by 65% SPITFIRE - The Digital Agency 27

  28. SPITFIRE - The Digital Agency 28

  29. SPITFIRE - The Digital Agency 29

  30. Marketing Automation 30

  31. 75% triggered campaigns. Of email revenue is generated by SPITFIRE - The Digital Agency 31

  32. Companies that excel at lead nurturing generate 50% more sales at 33% lower cost. SPITFIRE - The Digital Agency 32

  33. Companies who send automated emails are 133% more likely to send relevant messages that correspond with a customer’s purchase cycle SPITFIRE - The Digital Agency 33

  34. Marketing Challenges and Barriers 34

  35. Only 22% of marketers are satisfied with their conversion rates SPITFIRE - The Digital Agency 35

  36. What is your biggest barrier to digital success? 68% Integration of new technologies and data 68% 64% 64% Outdated technologies 62% 62% Recruitment and retention SPITFIRE - The Digital Agency 36

  37. SPITFIRE - The Digital Agency 37

  38. Source: Salesforce SPITFIRE - The Digital Agency 38

  39. What tools are important for high performance? 39

  40. Source: Salesforce SPITFIRE - The Digital Agency 40

  41. 83% of high performing marketers use customer data to segment or target ads SPITFIRE - The Digital Agency 41

  42. Want to increase your sales opportunities? Let’s Talk. 42

  43. 43

  44. WELCOME TO SPITFIRE. THE DIGITALLY LED AGENCY. Level 2, 25 Crummer Road Ponsonby, Auckland, New Zealand T: 09 361 5758 W: spitfire.co.nz 44

  45. A MODERN AGENCY FOR A CHANGING WORLD. 45

  46. Our clients 46

  47. Our formula for success 3 1 2 4 TARGET People not places ATTRACT Humanise the connection with your brand and product offering ACQUIRE Create reasons to buy GROW Grow revenue and customer loyalty

  48. Congrats to Spitfire! It’s a pleasure to work with people who are experts in the field of creative, digital media and communications. KEVIN LANCASHIRE Head External Digital Communications, Roche Group, Switzerland 4 8

  49. Spitfire LEVEL 2, 25 CRUMMER ROAD PONSONBY, 1021, AUCKLAND NEW ZEALAND T 64 9 361 5758 www.spitfire.co.nz Colin Proebstel CLIENT SERVICE DIRECTOR AND CO-FOUNDER M 64 21 874 330 colinp@spitfire.co.nz John Madden CREATIVE DIRECTOR AND CO-FOUNDER M 64 21 874 333 johnm@spitfire.co.nz 49

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