1 / 4

Out of Home: Creating Experiences Beyond the Norm

Discover how Out of Home campaigns can disrupt everyday routines and engage new audiences, increasing campaign effectiveness by 15%. Learn how traditional and digital Out of Home combine to reach beyond the customer base and generate new leads. Explore the power of Out of Home in creating brand experiences that resonate with diverse audiences. Visit www.oma.org.au for more insights.

sprague
Download Presentation

Out of Home: Creating Experiences Beyond the Norm

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. OUT OF HOME Creates experiences Reaches beyond the customer base Increases campaign effectiveness by 15% July 2017

  2. OUT OF HOME CAN CREATE EXPERIENCES AND DISRUPT THE EVERYDAY WITH BRAND EXPERIENCES www.oma.org.au info@oma.org.au Image: Made Possible by Melbourne campaign by University of Melbourne

  3. OUT OF HOME ENGAGES OUTSIDE THE CUSTOMER BASE Out of Home can help brands to engage with people outside their usual audience 57 % of people who engaged with a campaign on their smartphone after an OOH exposure were either new or lapsed customers. www.oma.org.au info@oma.org.au Sources: Outsmart Research Nov 2015. Click here to read more details

  4. OUT OF HOME INCREASES CAMPAIGN EFFECTIVENESS Out of Home increase the effectiveness of campaigns by at least 15% 15 % Increase only traditional Out of Home is added to the mix 37 % Increase when traditional + digital Out of Home are added to the mix www.oma.org.au info@oma.org.au Source: Analysis of the IPA effectiveness databank published in "Marketing in the Digital Age" by Binet and Field

More Related