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Act-é Marketing Solutions, Inc. is a New York-based agency specializing in marketing communications for Hispanic, African-American, Gay & Lesbian, Asian, and women markets. Our mission is to help clients grow their business through strategic planning and innovative programming. We offer multilingual, multicultural services with a B2B approach to "own the customer." Our philosophy focuses on customer-centric strategies employing leading-edge creative ideas, market knowledge, and the right marketing tools. We value continuity, brand equity, and user loyalty in short and long-term goals. Our work includes media, research, PR, events, and entertainment marketing. Compensation options are mutually negotiated, with immediate availability for project start.
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Act-é Marketing Solutions, Inc
Key Questions You Should Ask Who Are You? What Do You Do? What Is Your Philosophy? How Do You Work? How Are You Compensated? When Can You Start Working With Us?
Our Mission Our mission is simple: Apply our extensive expertise and resources to aggressively assist our clients grow their business through strategic and innovative planning and programming. Utilize leading-edge creative selling ideas; experience-tested market knowledge; and the right marketing tools for our business partners to “own the customer.”
Who We Are • A New York-Based Marketing Communications Agency Targeting Emerging Markets: • Hispanic • African-American • Gay & Lesbian • Asian • Women • We Are: • Multilingual • Multicultural • Bi-cognizant • Local, Regional,National and International Reach: • Affiliates in San Antonio and Miami.
What We Do Act-é Marketing Solutions, Inc.: • Assists clients in the development and execution of “saleable” and seamless marketing communications strategies. • Translates those strategies into powerful creative executions that sell. • Plans, implements and analyzes all traditional and non-traditional media vehicles and alternative channels to achieve optimal reach of the intended audience. • Designs and supervises all types of marketing and communications research. • Analyzes all results and develops recommendations based on a results-driven agenda.
Our Philosophy What We Believe • We believe that Emerging Markets have grown in importance because: • The world has changed – the mass market no longer exists. • People have changed – they want to be treated as individuals. • Technology is ever changing – allowing for more effective audience segmentation and reach. • Increased Media availabilities – allows for better targeting and reach.
Our Philosophy What We Believe • We believe in Customer Focus: Our goal is to make sure that every communication effort is designed to reinforce a clients’ overall marketing strategy in order to deliver a consistently clear, focused message and image. • Utilize leading-edge creative selling ideas. • Bring experience-tested markets knowledge. • Apply the right marketing tools. • Help clients to own the customer.
Our Philosophy What We Believe • We believe that every marketing and communications program should accomplish several objectives: • Short term – deliver cost-effective programs that increase our clients’ service or product sales and generate users’ loyalty. • Short & Long term – Build the brand, enhance brand equity, build franchise. • Long term– Strive for continuity and vitality of the brand; maintain users’ loyalty; increase users lifetime value.
Our Philosophy What We Believe • As experienced practitioners, we must: • Have a disciplined approach to every problem and program. • Position properly the product, the offer, the benefit. • Have the freedom of a tight creative strategy. • Integrate our message with our clients’ other advertising and promotional activities. • Learn from past results. • Be accountable.
How Do We Work Creative Media Account ManagementTeam Agency Services Research Production Direct Marketing Client Public Relations Promotions/Events & Entertainment Marketing
How Are We Paid • Any mutually fair system, including: • Standard hourly rate. • Tiered rates based on job function. • Media commission for clients primarily using advertising or direct response media – television, radio, print. • Monthly retainer with quarterly reconciliation. • Per project-based flat fee.
When Can We Start • Immediately