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Fashion's Hottest Brands and Products Q2 2021 for THE LYST INDEX|POP Fashion

The Lyst Index is a quarterly ranking of fashion's hottest brands and products. Lyst is a global fashion shopping platform, used by more than 150 million people each year to browse, discover and buy items from 17,000 brands and stores. The formula behind The Lyst Index takes into account Lyst shopper behaviour, including conversion rates and sales. It also includes Google search data, as well as social media mentions and engagement statistics worldwide over a three month period.<br>View more: https://www.popfashioninfo.com/details/report/t_report-id_10878-col_132/

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Fashion's Hottest Brands and Products Q2 2021 for THE LYST INDEX|POP Fashion

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  1. THE LYST INDEX -- Fashion's Hottest Brands and Products Q2 2021 =

  2. Q2 2021 Brand Ranking The Lyst Index is a quarterly ranking of fashion's hottest brands and products. Lyst is a global fashion shopping platform, used by more than 150 million people each year to browse, discover and buy items from 17,000 brands and stores. The formula behind The Lyst Index takes into account Lyst shopper behaviour, including conversion rates and sales. It also includes Google search data, as well as social media mentions and engagement statistics worldwide over a three month period. Gucci retains its position as the world's hottest brand for the fourth successive quarter, while Dior and Louis Vuitton climb in the ranking based on the strength of the external data which The Lyst Index considers. Nike remains high on the list, occupying a unique intersection between style and sport, while Prada moves into 5th place following a succession of influencer-approved products trending throughout the quarter. The pandemic is far from over, but consumers were in a very different mindset in the second quarter compared to the same period in 2020. Searches for dresses increased 371%, sunglasses 198% and beachwear 192%, as the TSA reported the highest number of travellers in the US since March 2020. In key markets, the roll-out of vaccinations and lifting of lockdown saw demand increase for dressier styles, as well as items associated with travel and leisure.

  3. Women's Product Ranking

  4. Women's Product Ranking With more events and performances taking place, celebrities and influencers were also a key force for driving demand. Among the quarter's hottest products are The Attico's zebra print bikini, worn by Hailey Bieber and Dua Lipa; Rodarte's daisy print dress, seen on Kendall Jenner and Selena Gomez; and Marine Serre and Mugler's bodycon pieces, worn by Cardi B, Kylie Jenner and Doja Cat.

  5. Men's Product Ranking The rise of gender-fluid fashion has also been gathering pace, with Thom Browne's pleated skirt and Fendi's Baguette bag appearing in the hottest men's products list; searches relating to agender fashion rose 46% during the quarter. Rubber and resin footwear is another breakout trend, with demand rising 214% quarter-on-quarter.

  6. TOP1 -- GUCCI 1. Joined up with Balenciaga in Aria collection 2. Launched #GucciBeloved campaign with James Corden 3. Introduced new Gucci Décor homeware line

  7. TOP2 -- Christian Dior

  8. TOP2 -- Christian Dior 1. Showed Cruise 2022 collection in Athens 2. Unveiled menswear collection with Sacai 3. Transgender personality Jin Xing featured in fragrance campaign

  9. TOP3 -- NIKE 1. Debuted Air VaporMax 2021 with 40% recycled content 2. Naomi Osaka's second collection launched 3. Closed all US operations to commemorate Juneteenth

  10. TOP4 -- Louis Vuitton 1. Showed Cruise 2022 at Axe Majeur near Paris 2. BTS joined as brand ambassadors 3. Worn by Amanda Gorman on US Vogue cover

  11. TOP5 -- Prada

  12. TOP5 -- Prada 1. Opened over 30 Prada Outdoor pop-ups 2. Formed Aura Blockchain Consortium with LVMH and Cartier 3. Presented second edition of Sea Beyond with IOC-UNESCO

  13. TOP6 -- Balenciaga 1. Released Pride collection supporting The Trevor Project 2. Unveiled latest Crocs collaboration 3. Launched podcast to inaugurate official Spotify account

  14. TOP7 -- Moncler 1. Announced 21% increase in revenue 2. Appointed Gino Fisanotti Chief Brand Officer 3. Launched latest Craig Green Genius collection based on idea of contrasts

  15. TOP8 -- Bottega Veneta

  16. TOP8 -- Bottega Veneta 1. 2nd edition of Issued By Bottega magazine released 2. Reported 20% revenue growth 3. Rappers Skepta, Slowthai and Little Simz fronted Wardrobe 02 collection

  17. TOP9 -- Saint Laurent 1. Romeo Beckham featured in F/W '21 campaign 2. Reported 19% revenue growth 3. Opened flagship store in Seoul

  18. TOP10 -- Versace 1. Launched Pride collection to support Born This Way Foundation 2. Opened flagship store in Prague 3. Worn by Ariana Grande on The Late Late Show

  19. TOP11 -- Fendi

  20. TOP11 -- Fendi 1. Debuted Fendi Summer Vertigo line with artist Sarah Coleman 2. Opened pop-up Fendi Caffès in Milan and Miami 3. Launched new pet travel collection for dogs

  21. TOP12 -- Burberry 1. First luxury brand to pledge becoming Climate Positive by 2040 2. Announced partnership with Blankos Block Party game 3. Olympia bag campaign featured FKA twigs

  22. TOP13 -- Off-White 1. Revealed latest Nike Dunk collaboration 2. Opened stores in Paris and Ibiza 3. Kid Cudi wore an Off-White dress on Saturday Night Live

  23. TOP14 -- Alexander McQueen

  24. TOP14 -- Alexander McQueen 1. Unveiled F/W '21 collection, Anemones 2. Dressed Viola Davis for the Oscars 3. Launched new Curve bag

  25. TOP15 -- Valentino 1. Craig Green reworked Rockstud X sneakers 2. Dressed Zendaya for the Oscars 3. Pledged to go fur-free

  26. TOP16 -- LOEWE 1. Ran Loewe Weaves project reaffirming commitment to craft 2. Announced 2021 Loewe Foundation Craft Prize 3. Opened seasonal stores in Ibiza and St Tropez

  27. TOP17 -- Givenchy

  28. TOP17 -- Givenchy 1. Launched the 4G bag designed by Matthew M Williams 2. Kendall Jenner and Bella Hadid featured in S/S '21 campaign 3. Worn by Elon Musk on Saturday Night Live

  29. TOP18 -- Balmain 1. Netflix documentary Wonder Boy followed creative director Olivier Rousteing 2. Launched Balmain Sneaker Hub 3. Collaborated with Maluma on capsule collection

  30. TOP19 -- Jacquemus 1. Showed in-season La Montagne collection 2. Launched summer capsule with MyTheresa 3. Simon Porte Jacquemus announced his engagement on Instagram

  31. TOP20 -- Rick Owens

  32. TOP20 -- Rick Owens 1. Launched upcycled collection with Swampgod 2. Revealed latest Birkenstock collaboration 3. Dropped three new styles with Dr Martens

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