The Comprehensive Analysis of Womenswear Retail Markets in Shanghai

1. Recovery Period -- The Comprehensive Analysis of Womenswear Retail Ma… =

2. Showcase Display In May, markets in china are gradually recovering. Summer clothing leads the market. T-shirts, shirts and dresses become mainstream items. Cool sky blue, light yellow, light green and bright white are prevailing. Chiffon, lace, eco-friendly cotton and mesh are gaining consumers. Cartoon characters, nostalgic photos and shiny heavy-duty techniques are popular. This report shows the recovery period in Shanghai.

3. Key Style -- The Young Lady Style The young lady style is sweet in April, and more playful in May. Fabrics are mainly light chiffon, gauze, thin knits and breathable cotton. Silhouette is exquisite and short. The crop top is the main form, and bottoms are dominated by knee-length styles. The dress is well-fitting and waisted. As for colors, light yellow and light green are prevailing.

4. Key Style -- The Simple & Sophisticated Style

5. Key Style -- The Simple & Sophisticated Style The simple & sophisticated style is displayed by soft and comfortable looks. Artistic patterns are dominant. Draping crinkles and soft twisted knots are key details. Key Style -- The Athleisure Style

6. Key Style -- The Athleisure Style The athleisure style in May uses characteristic fun prints, such as cartoon bear, spider, ancient people and Doraemon. Colored tie-dye and blurring also create casual leisure items.

7. Key Pattern -- Cartoon Characters Cartoon characters remain the most popular pattern in May, and appear mostly Disney characters, such as Tom and Jerry, Mickey Mouse and Mermaid. Many cartoon characters in Japanese animations appear, like Doraemon and Chi-bi Maruko, reflecting the additional consumption value effect brought by cultural guardians (film and television cultural IP).

8. Key Pattern -- Nostalgic Photos Music, images, old photographs, all bear the imprint of the past. Classic elements of a certain era can always evoke the emotional resonance of people. Designers of retail brands turn these elements of the old era into old photos on clothing, showing a new vintage trend.

9. Key Craft -- Shiny Pattern Craft Shiny sequins, beads and colored embroidery bring a 3D shiny effect for the pattern. Shiny patterns include letters, animals, plants, fruits and foods. They work with placement embroidery to show a couture quality and subtle beauty of craft.

10. Key Item -- Summer Shirts

11. Key Item -- Summer Shirts With the rising summer temperature, many brands launch cool and comfortable summer shirts, use chiffon or breathable cotton as key fabrics, and adopt mainly light blue and white. All-over print is the main feature of pattern print. The short shirt occupies a small part, but grows a little. The long-sleeve style remains the mainstream silhouette.

12. Key Item -- Eco-friendly Cotton T-shirts T-shirts are in great demand. Unlike collaborated T-shirts in April, this month eco-friendly cotton T-shirts occupy the main part. Small-scale casual prints and regular basic silhouette create daily practical clothing. Regular T-shirts increase a lot, reflecting Shanghai market is entering a golden recovery period.