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The Report on The Clothing Industry Under The Plague in China

Facing the novel coronavirus, we fear, but do not panic. Shopping after the plague will be more rational, reject the cheap fast consumption, and focus on health. <br>View: https://www.popfashioninfo.com/analysis/

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The Report on The Clothing Industry Under The Plague in China

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  1. Cheer up! China -- The Report on The Clothing Industry Under The Plague =

  2. No Panic, No Blindness -- Panic of Materials After the closure of Wuhan, people fall into the extreme panic, and the panic spreads from Wuhan to the whole country. People snap up masks, disinfectant supplies, vegetables, food, household goods, and even medicine.

  3. Rational Shopping After The Plague Facing the novel coronavirus, we fear, but do not panic. Shopping after the plague will be more rational, reject the cheap fast consumption, and focus on health. In terms of industry trends: data shows consumer's demand for commodities falls to 8% in this key period. What about proportion of clothing? Practical essential items are worth the investment. Functional clothing will become the first hot item after the plague, like the indoor sports, protective outerwear and multifunctional items.

  4. Trend -- The Protective Equipment After the outbreak, consumers will pay more attention to protective outerwear. The light, transparent and protective outerwear will be the first choice.

  5. Trend -- The Comfortable Inner The comfortable knitted inner becomes the key item, daily and functional.

  6. Data Analysis of 2020 1. As the promotion way with the highest traffic, mobile social tools subtly transfer people's consumption concept and aesthetics. 2. The fashion industry is still a winner- takes-all market. Clothing brands' profit margin is shown in the bar graph. 3. More than half of fashion professionals and analysts expect the apparel market will develop slowly in 2020. 4. This is the TOP 20 list of fashion industry groups in 2019. (ANTA, Heilan Home and lululemon are emerging groups in 2019.)

  7. Online Channel -- The Economy of Staying at Home

  8. Online Channel -- The Economy of Staying at Home Under the plague, there are two concepts, medical prevention and cure, and the economy of staying at home. We have to stay at home because of the outbreak, which gives birth to new commercial modes, like telecommuting, e-commerce, and social videos. In 2020, the economy of staying at home comes. The economy is suitable for mobile games, videos and live streaming. In addition to traditional e-commerce, intellectual e-commerce in communities will be the basic support of the life when staying at home. How to implant clothing into people staying at home becomes the first question.

  9. Online Channel -- The 5G Era Becomes The Basis of Live Streaming During the plague, physical space is isolated, but the online world is freely linked. More than 40 million people watch the construction of the Huoshenshan Hospital online. Tencent Games gathers 2 billion in just one night. The plague gives birth to the vast online economy. For the clothing industry, live streaming of clothing is definitely the best way to show the try-on effect. The 5G era provides good infrastructure for social e-commerce. Live streaming social e-commerce like Douyin, Kuaishou, Taobao and Little Red Book can create the enterprise and personal IP. The Chinese online KOL economy representative is Zhang Dayi, and the sales volume of her shop is 310 million yuan on November 11th. The leading elements are Sailor Moon and Zhang Dayi herself.

  10. Online Channel -- Stock Items

  11. Online Channel -- Stock Items For winter stock, large stock items affect the cash flow in 2020. The online out-of-season sale will become the preferred method after the outbreak. For spring stock, in terms of offline channels, February to march is the golden period for spring clothing. After the outbreak, the panic will continue for a while so that the sales of spring clothes will drop dramatically. Then the biggest clearance opportunity for spring clothing is autumn selling. Apart from clearance, there are other ways, like inviting online celebrity to sell, creative clothing collocation, and improvement and redesign.

  12. Trend -- Online Celebrity Selling Live streaming social e-commerce like Douyin, Kuaishou, Taobao and Little Red Book can create the enterprise and personal IP. The ability of these IP to sell and promote and the sale volume become the core of brands and factories to sell goods.

  13. Trend -- Creative Clothing Collocation Trendy items are main, and the overall clothing collocation can be displayed in the live streaming to sell the stock items.

  14. Trend -- Improvement and Redesign Influenced by new trends and new demands in different seasons, designers can integrate stock items into the latest trendy elements to improve or transform them.

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