Tell how the “ green industry ” is a vital part of the U.S.economy and everyday life.

2. OBJECTIVESThe student will be able to… • Tell how the “green industry” is a vital partof the U.S.economyand everyday life.

3. OBJECTIVESThe student will be able to… • Explain how the study of horticulture fits intoa university curriculum. • List the principle subdivisions of horticulture science. • List at least two careers a student could pursuein each subdivision.

4. OBJECTIVESThe student will be able to… • Explain what a farm advisor or extension office is. • Locate the address and Internet address of hisor her state extension service. • Explain what is meant by horticulture therapy and explain which groups of people it can help. • List three typical statements of ethical and professional conduct that apply to horticulturists.

5. THE GREEN INDUSTRY • Horticulture is the “green industry.” • From the food you eat to parks & landscaping, it improves the quality of the environment and your life through plants. • The U.S. Department of Agriculture (USDA) is the government organization that monitors & measures the green industry. • Garden plants, vegetables, flowers, potted plants, seedlings, cuttings, and other materials. • Nursery crops for landscaping, Christmas trees, andfruit and nut plants.

6. THE GREEN INDUSTRY • Planting and maintaining plants are also part of the green industry. • Workers might manage turfgrass on sports fields & golf courses or design & install landscapes in parks, schools, commercial sites, and individual yards. • Work environments range from small landscaping businesses to huge garden centers. • Sod farms, greenhouses, and nurseries hire people to produce greenery for landscaping work, especially in the newer field of “greenscaping” • Landscaping maintenance firms employ people to mow, maintain equipment, spray for insects and diseases, andprune trees.

7. THE GREEN INDUSTRY • The horticulture industry is experiencing tremendous growth & needs skilled, knowledgeable employees. • According to Bureau of Labor Statistics projections, employment is expected to increase by about 22% this decade. • Some of the most current employment opportunities and advances in the green industry are in genetics and biotechnology. • Horticulturists use biotechnology to enhance desiredtraits or to minimize undesirable ones.

8. CHOOSING A CAREER IN HORTICULTURE • Horticulture is classified as a science requiring basic knowledge of math, chemistry & other sciences. • Within the sciences, horticulture is an applied science, and the knowledge is used to achieve a specific goal. • Such as increasing the yield of a vegetable or fruit. • The correlating hard science for horticulture is botany. • Botany deals with plant classification, biochemistry, anatomy, and such without direct regard to howthey affect a plant’s usefulness to humans.

9. CHOOSING A CAREER IN HORTICULTURE • Horticultural crops require a large amount of inputs: • Fertilizer, pest control, care after harvest, and hand labor. • More expensive to grow on a per-acre basis, and sell for more. • Compare strawberries vs wheat. • Strawberries are sold in baskets, and wheat in tons. • Strawberries require hand harvesting, but wheat is mechanically harvested. • After harvest, strawberries must be refrigerated, butwheat can be stored in silos. • Strawberries keep only for a few days, but wheatcan be stored for years.

10. CHOOSING A CAREER IN HORTICULTURE • A person who studies horticulture narrows the field of study to prepare him/herself for a specific career. • Some people are drawn to flowers. (floriculture) • Others might prefer to work on a golf course. (turfgrass) • People in green-industry jobs often are outdoors. • Some activities can be strenuous or even dangerous. • Time also can be spent indoors as well on record keeping, billing, scheduling, etc. • Also in the case of indoor plants (interiorscapes), greenhouses, or lab research, most time will bespent indoors.

11. So Why Consider a Job in Horticulture? • Always changing • Can work inside , outside, or both • Fulfills a need to help others, make others feel better, or could even make you feel better while working!

12. RECREATIONAL HORTICULTURE • Two aspects of horticulture emphasize the emotional and recreational value of workingwith plants: • Horticulture therapy and home horticulture.

13. RECREATIONAL HORTICULTURE Horticulture Therapy • The value of horticulture as therapy for those with physical, intellectual, or emotional disabilities has been recognized for many years. • People with disabilities can participate in some horticultural activity because of the many sensesinvolved when growing a plant. • A blooming flower can be appreciated by sight by many, through touch by others, through smell by nearly all. • The elderly & those of limited mobility can find pleasure and gratification of accomplishment in working with plants. • The incarcerated can produce their own foodor grow plants for sale

14. RECREATIONAL HORTICULTURE Home Horticulture • As a recreational activity, horticulture is the nation’s most popular pastime. • Working with soil and plants to produce home-grown vegetables, lush houseplants, or a beautiful landscapeis the hobby of millions of people. • Balcony gardens flourish in the cities, dispelling thenotion that gardening is a suburban or farm activity.

15. PROFESSIONAL PUBLICATIONS/ORGANIZATIONS • Remaining a competent professional involves keeping current with changes in the field inwhich one works. • Professional organizations. • Courses to update skills. • Professional publications whose aim is the dissemination of the most up-to-date information in that specific field. • Participation in professional meetings and conferencesto keep up with current research and techniques.

16. PROFESSIONAL PUBLICATIONS/ORGANIZATIONS Professional Ethics in The Field of Horticulture • An ethical framework that governs the individual’s daily conduct of his/her professional life is an essential foundation. • Ethical issues address the way things “should be.” • Rather than the way things actually are. • Ethics involve discussions of moral obligations, and an individual’s feelings of “right” and “wrong.” • They do not necessarily depend on religious beliefsas a foundation. • Two current ethical issues under discussion are genetically modified food plants and employment& treatment of migrant workers.

17. PROFESSIONAL ETHICS IN HORTICULTURE fg01_01000_AAGGFGA0 The complete Code of Ethics and Code of Conductare on page 14 of your textbook. Figure 1-10 Ethical standards of LANTA. Landscape Alberta Nursery Trades Association.

18. PROFESSIONAL ETHICS IN HORTICULTURE The Natural Approach • A belief that nature is inherently valuable in, and of itself, regardless of its relation to human beings. • Although the perception of this value is obviously human. • Another way of saying this… • All objects in nature are valuable simply by their existence, independent of their utility or benefits to humans. • The welfare of nature is given priority in ethical decisions, even to the detriment of humanity, which is regarded as only one part of nature.

19. PROFESSIONAL ETHICS IN HORTICULTURE The Natural Approach • Some of many examples of ethical standards and conduct incorporated into daily life of a horticulturist: • Respecting the rights of his or her customers and others with whom business is transacted. • Refraining from publicly condemning, criticizing, or devaluing another horticulturist’s work or reputation. • Ensuring that every customer is notified in writing of the charges will be for all work carried out. • Making certain the customer accepts these chargesbefore he/she becomes liable for payment. • Maintaining professional competence by keepingabreast of new information and developments.

20. PROFESSIONAL ETHICS IN HORTICULTURE The Natural Approach • Some of many examples of ethical standards and conduct incorporated into daily life of a horticulturist: • Recognizing one’s responsibility to the community and the environment in protecting each from exposure to actual or potential hazards.

21. PROFESSIONAL ETHICS IN HORTICULTURE The Natural Approach • Philosophical questions can deal with the balancein crop production as it relates to:

22. PROFESSIONAL ETHICS IN HORTICULTURE Natural Capital • Natural capital is the part of the Earth that will give valuable products or services in the future. • Also recycling, water conservation, and erosion control. • The question to ask: • Will the production techniques used to grow the crop preserve natural capital or deplete it?

23. Compare & Contrast • Look up: • Utilitarian Approach • The Rights Approach • The Common Good Approach • Compare and contrast them… which one benefits one person, which one benefits most people, which one sounds the best, which two are similar, what makes them different .

24. END OFCHAPTER

25. Assignment • Study 8 new plants • Complete questions in book: page 15 (1 thru 7 ) • Complete Worksheet. • Quiz over plants, and chapter one (which includes vocab.) next time.