Shopify & Ecommerce Design Workshop

1. Shopify & Ecommerce Design Workshop Brad Gross IT Tools & Methods

2. What is Ecommerce?

3. Ecommerce • What are some examples of Ecommerce? • Do you actively participate in Ecommerce activities? Why or why not?

4. Workshop Objectives • Using Shopify Ecommerce Software an individual interested in selling a product or service will be able to create a basic functioning website for transactions to occur. • Using Shopify Ecommerce Software an individual will create two unique product collection pages, an About Us page, and a Blog post on their Ecommerce website. • An individual will gain knowledge and insight into the current Ecommerce world and how it can be utilized for personal, business and educational practices.

5. My Personal History with Ecommerce • eBay and gaining experience early • Working/discussing ideas with friends • Charleston • My Memories Film • Eiffie • What is going on now?

6. How Does It Relate to Instruction? • The subject matter of Ecommerce is taught • Not enough hands on experience for students • Can lead to a potential career path/college major • Example • Handout and Discussion

7. Resources • Teaching resources will be uploaded to scholar • Lynda • Forums/Online Community • Blogs • Video Tutorials (Youtube, Vimeo, Etc.)

8. Important Features of Ecommerce Software • Price/Free Trial • Templates • Order Tracking • Mobile Compatibility • Payment support • Marketing Tools • Customer Support

9. Why I chose Shopify • Shopify Video • Popular • Community Support • Mobile App • Availability of a Trial • Current Client List • Examples

10. Log In

11. The Dashboard

12. Themes • Look at it from a customer perspective • Simplicity (Menus, Checkout, etc.) • Works toward your strengths( pictures, video, etc.)

13. Setting up a Collection • Go to Navigation underneath ‘Your Website’ • Click Edit Link List under Main Menu • Change the Name of Collection 1 and Collection 2 to your pleasing • Click Save

14. Editing your Collection • Click Collections underneath ‘Your Store’ • Click the Collection you want to edit • Change the Title and Add Description • Click Add Products and click the specific product to add to your collection • Click Save

15. Editing Your Product • Click Products underneath ‘Your Store’ • Click the Specific Product you want to edit • Change the Title and a Description • In Inventory & Variants, click Edit and fill out the information accordingly • Ensure the Product Photos are in a correct order • Make sure the product is added to the correct Collection • Click Save

16. Product Photos • Clean • Show Multiple Angles • Proper Color Correction

17. Basic Checklist • Rename each Collection • Have at least one product with description in each collection • Reorder the product photos • Edit the About Me/Contact Us Page • Add a blog post

18. Social Media/Marketing

19. My Tips

20. Patience is Key

21. Take Proper Photographs

22. Learn Time Management Skills

23. Utilize Technology to Work for You Instead of Working for Technology

24. Be Prepared to Work for Free

25. Keep Track of all your Expenses

26. Be a Trustworthy Merchant but Don’t Trust Everybody

27. You have to be/act older than you want to

28. Get in the right Environment

29. Take a Shot and Have Fun!

30. Final Assignment • Fill out and prepare a 30 second pitch to the class as if we are potential investors in your business

31. Final Assignment • Fill out and upload a 30 second podcast in which you pitch your potential business to investors.