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Mobile Marketing & QR Codes

Explore the world of QR codes, mobile-optimized sites, data deluge, and smart devices. Learn the power of QR code scanners and strategic communications for business growth. Discover the future of mobile marketing in this comprehensive guide.

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Mobile Marketing & QR Codes

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  1. Mobile Marketing & QR Codes

  2. What are these QR Codes anyway?

  3. QR Codes defined "A QR Code is a two-dimensional bar code created by Japanese corporation Denso-Wave in 1994. The 'QR' is derived from 'Quick Response', as the creator intended the code to allow its contents to be decoded at high speed.” Wikipedia

  4. QR Codes defined “2D barcodes are to mobile what the URL was to the internet” John Puterbaugh/CEO - Nellymoser

  5. Popping up everywhere • Seattle-PI.com

  6. Mobile-optimized Site defined “It’s a website that’s been designed specifically for a smartphone: it prioritizes what’s important for a user on the go, it features elements that are easy to see and interact with (instead of minuscule type, or rich media components that may or may not load), and ultimately, it leads to happy users, and customers.” Jason Spero - Head of Mobile Ads/Google

  7. Data Deluge • Every 18 months for the last decade the world has doubled the data it pushes to you, underscoring the need for strategic, more efficient communications. • New York Times, June 2010

  8. Mobile Surge ”Smartphones surpassed PC sales last week. By the way, PC’s are not catching up. Smartphones are the future of games, productivity, apps, everything we think about…you have the phone, the new PC, if you will. Eric Schmidt / CEO-Google February 2011

  9. Is my customer scanning? • Mobio.com

  10. Is my customer scanning? • Mobio.com

  11. Is my customer scanning? • Mobio.com

  12. Is my customer scanning? • Mobio.com

  13. Is my customer scanning? • Mobio.com

  14. Let’s get a QR Code scanner http://m.clikbrix.com on your smartphone

  15. What can a QR Code link to? • Calendar Event • Contact Info • Email Address • Geo Location • Phone Number • SMS • Text • URL • Wifi Network • ? http://zxing.appspot.com/generator/

  16. Let’s create a QR code? http://zxing.appspot.com/generator/

  17. Custom URL Shorteners • Convenient in communications • Continues your branding awareness • Twitter friendly • Analytics

  18. Custom URL Shorteners budURL.pro

  19. Best practices

  20. Best Practices • Tell them what to do • Share a link to get a QR Code Scanner • Provide a URL for every QR Code • Use a URL Shortener for analytics • Link to a Mobile optimized Site/Page

  21. Tell them what to do

  22. Share a link to a scanner app

  23. Provide a URL for every QR Code

  24. Mobile-optimized for my friend… Fat-finger Freddie

  25. Where to use them?

  26. Where to use them?

  27. Mobile Marketing & QR Codes

  28. Reference Materials • The Naked Facts: QR Barcode Scanning in 2H-2010 • Google’s Schmidt: Smartphone outpacing PC • QR Code Generator • 5 ways Small Business Can Use QR Codes • ClikBrix turnkey QR Code & Mobile Web Platform for Realtors • How to Grow Your Sales and Revenue using 2D codes • QR Code Stickers, signs, T-shirts and more • PrintingforLess.com 1-800-930-7019 Code RP1OQ23HM Follow Miles on Twitter at @milesaustin

  29. How Can I Help? Miles Austin @milesaustin maustin@fillthefunnel.com 206-660-0006 www.fillthefunnel.com

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