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Thai Spa Book Presentation

Thai Spa Book Presentation. Genre A Book - on Asian health and beauty practices (a source of information) ‘How to’ Guide - herbal healing techniques and recipes. Purpose Designed to:

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Thai Spa Book Presentation

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  1. Thai Spa Book Presentation

  2. Genre • A Book - on Asian health and beauty practices • (a source of information) • ‘How to’ Guide - herbal healing techniques and • recipes

  3. Purpose • Designed to: • - educate readers about health and beauty therapies common in Thai culture • - inform readers about history of Thai medicine - provide recipes for alternative herbal practices • - illustrate to audience (via information design) • the natural beauty behind Thai spa techniques

  4. Audience • Western audience interested in Eastern culture • Individuals interested in alternative medicines • and therapies (e.g. reflexology, aromatherapy) • Those wanting to learn more about Asian • health and beauty techniques and recipes • Professionals in the health and wellness • industry (estheticians, naturopaths, • herbalists, cosmetologists, homeopaths, spa • owners)

  5. Space & Weight

  6. Space & Weight • The use of a grid creates symmetry 5 cm 4 cm 6.5 cm Vertical Space 3 cm 5 cm 4 cm Horizontal Space

  7. Space & Weight Right aligned, bold, small caps, sanserif = landmark, balance and symmetry on page Right aligned = balance Left aligned, complementary typeface, caps & small, paragraphs Left aligned, small caps, sanserif = creates order, skim and scan = easy to read

  8. Space & Weight • Grid structure – symmetrical, slightly violated, horizontal stress (reflection of image), creates visual coherence • Weight - light background, space creates calm and reflecting mood • Justification choices – indicates order, ease in reading and balance on pages

  9. Proximity & Similarity (aka Gestalt) Images enmeshed together in grid form- no divisions or separations on page. Creates togetherness. Proximity to photosand text- interconnected relations. Side bar of information

  10. Proximity & Similarity (aka Gestalt) Pg 12 and 13 are related- audience notes similar features of products and makes connection. Illustration of practice.

  11. Proximity and Similarity • Images grouped by proximity- no divisions on page, enmeshed together (in grid format), continue on without margins • Audience connects enmeshed photos (plants, rice, coconuts) and relates items to Thai health and beauty techniques • Sidebars tell audience that there is related I information, complementary to main content • Information on side by side pages indicates relation

  12. Colour • Neutral and Cool Colours - green and white are dominant • Mood - calm, unassuming and reflecting Green text White background and white text Green, high saturation Brightness

  13. Colour • Natural Colours - ‘real’ photographs used, neutral range, greenery and foliage • Mood - earthy feel, connection made between nature and beauty

  14. Conclusion • The Thai Spa Book was designed to inform, • educate and instruct individuals in regards to • Thai healing practices • It is aimed at a western society interested in • alternative healing and beauty techniques • The book uses weight, space, colour, • proximity and similarity to create cohesiveness • and best illustrates the ‘how to do’ to readers wanting to replicate Thai health and beauty methods

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