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P&G defines sustainability broadly, aiming to improve quality of life for everyone now and for generations to come. This includes social and environmental responsibility. Learn about their strategies, goals, and achievements in this 2012 report.
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P&G Defines Sustainability Broadly… Sustainability … better quality of life for everyone, now and for generations to come Social Responsibility Environmental Responsibility
2012 Strategies Strategy 1:Products Strategy 2:Operations Strategy 3:Social Responsibility Strategy 4:Employees Strategy 5:Stakeholders
2012 Goals2008 Report Card Products Baseline 2007 2002 Operations SocialResponsibility
Strategy 1: Products Where to start ?
Strategy 1: Products Where to start ?
Ariel Turn to 30° Life Cycle Assessment Heating wash water is #1 Reduce overall household energy if you just “Turn to 30” Awareness via partnership Consumers changed behavior In the UK, 17% now wash in 30° Up from 2% in 2002 Over 58,000 metric tons of CO2 emissions prevented Strategy 1: Products WE Laundry Consumer Behavior
Consumer Inspired Marked sustainability improvements 30-40% less energy and 50-60% less water during manufacturing Packaging reduced 14-45% versus previously available alternatives Half the number of trucks needed to transport Brand-leading behaviour change 47% of laundry consumers use Ariel at or below 30º C versus just 22% for other laundry brands Strategy 1: Products New Product Innovation – Ariel Excel Gel
