1 / 7

FY14 Q1 EMEA Marketing Playbook NetBackup / Backup Exec Appliances

Explore the GTM approach, demand generation strategies, competitive insights, and assets for Channel/Sales enablement in the EMEA region for FY14 Q1. Get ready to boost sales with our comprehensive marketing playbook.

sstever
Download Presentation

FY14 Q1 EMEA Marketing Playbook NetBackup / Backup Exec Appliances

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. FY14 Q1 EMEA Marketing PlaybookNetBackup / Backup Exec Appliances FY14Q1 EMEA Marketing Playbook

  2. What/Why? – Marketing Priority Overview

  3. GTM Approach FY14Q1 EMEA Marketing Playbook

  4. GTM Approach cont’d FY14Q1 EMEA Marketing Playbook

  5. GTM Approach cont’d FY14Q1 EMEA Marketing Playbook

  6. GTM Approach cont’d FY14Q1 EMEA Marketing Playbook

  7. Assets Channel/Sales Enablement • Channel Sales guide • Channel FAQ • Quick start guide • Appliances data sheets • BE Appliances channel tool kit • NBU Appliances channel tool kit • NBU Channel playbook & blueprint • Yellow Book • Hot Topics site • BE Appliance interview video LEGEND Completed Planned In Process Demand Generation • BBFA Program assets: landing page, HTMLs, event kits, webinars • ESG BE 3600 report - March • IDC Appliances WP (BE and NBU) • CRN Appliance webcast – available March • CRN Appliance social activity • IDC Infographic – for use socially – March • Samurai emails • Appliance sales scripts • SymantecTV Appliance Key Benefits Videos • Vmware Environments with NetBackup Appliances WP • Internal eBook for sales – available April • Competitive Displacement • BE competitive battlecards(Unitrends, Barracuda, Datto) – available March • Lotus Customer Reference • ESG Report • Windows IT Pro Review • Competitive Data – EMC, Data Domain, CommVault • Appliances competitive playbooks: • CommVault • EMC • IBM • Product-Level/Technical • IDC Appliances WP • Datasheets for appliances • BE technical solutions brief • 3D Interactive application BE 3600 • ESG Report (BE 3600) • Appliances key benefits videos on SymTV • Cheatsheet: Symantec Appliance versus Building your own • Cheatsheet: Netbackup for your virtual machines Click here for full list of IMG assets with Atlantis IDs

More Related