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Strategic Planning, Mission Statements, Organizational Change & Goal Setting

Learn how to develop a strategic plan in a continuously changing and turbulent environment. Explore topics such as mission statements, organizational change, and goal setting. Gain insights into the strategic planning process and methods for implementing and reviewing the plan.

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Strategic Planning, Mission Statements, Organizational Change & Goal Setting

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  1. Strategic Planning, Mission Statements, Organizational Change & Goal Setting In a Continuously Changing and Turbulent Environment Brian L. Christenson Lewis-Clark State College

  2. Strategic Planning • Most common term used to describe the process of addressing change • Future goal development • Planning for a multi-year period • Strategic review and feedback

  3. Strategic Planning Process • Widespread participation at all levels within the organization • Examining mission and values statements • Asking fundamental questions • Examining external and internal processes

  4. Circular and Continuous Process

  5. Develop a Mission Statement • Reflection of the organizations fundamental purpose • If the organization has a mission statement in place, use it as a tool for the strategic plan development

  6. Mission Statement Example Social Work Program Mission Statement The mission of the social work program at Lewis-Clark State College is to prepare students for entry-level generalist practice. We are committed to the preparation of professional social workers who possess the knowledge, skills, and values to address the needs and potential of individuals, families, groups, communities, and organizations. Drawing on an ecological, strengths based perspective, the program prepares students for the pursuit of a more just, humane society. Graduates are prepared for practice with all populations, particularly the oppressed and at-risk members of society.

  7. Strategic Plan Development

  8. SWOT Analysis (Scan the Environment) • Strengths • Weaknesses • Opportunities • Threats (See attached handout)

  9. PEST Analysis (See Attached Handout)

  10. Implement Strategic Plan • Written action plan and flowchart • Formulated goals and objectives • Activities and responsible individuals • Feedback loop • Review timelines • Many agencies/organizations have their own plan format that you will be using (LC Examples)

  11. Dynamic Planning as Part of the Strategic Plan • To address changes when they occur and modify the strategic plan as necessary • Review mission statement, goals, objective, and strategic plan • Modify and re-draft action plans • Key elements are flexibility and experimentation • Annual dynamic review or other methods of feedback and continuous review

  12. Setting Realistic, Obtainable, and Measurable Goals and Objectives • Goals represent long term endeavors over a period of three to five years, or more • Objectives represent relevant, attainable, measurable, and time-limited ends to be achieved • They must fit within the general mission and goals of the organization

  13. Writing an Impact Objective • Use an action verb • State only one specific result per objective • Make objective statements realistic • To increase the percentage of processed mental health applications from 30% to 40% by June, 2005

  14. Service Objectives • Tally of services rendered • Specificity • To serve 200 homeless clients in the program year • To conduct five disability awareness presentations in the Lewiston School District by December 2005

  15. Operational Objectives • Convey the intent to improve the general operation of the organization • To provide five in-service trainings pertaining to family-centered practice to all staff within six months

  16. Product Objectives • Are designed to provide a tangible outcome presumed to benefit a target population to achieve an impact or service objectives. • To provide a media effort in Lewiston on disability awareness by May 2005

  17. Putting it all together Goal: To improve service to the homeless in the Lewis-Clark Valley Impact Objective: To decrease the number of homeless families waiting for shelter from and average of five per month to two per month by June 2005 Service Objective: To place three additional homeless families in transitional shelters each month in the Lewis-Clark Valley Operational Objective: To obtain and additional $60,000.00 grant from the Department of Health & Human Services by March 2005 Product Objective: To recruit transitional housing placements in the Lewis-Clark Valley by May 2005 Product Objective: To develop a media effort to inform the general public, businesses, organizations, and the homeless on the availability of transitional shelters by May 2005

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