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22 October , 2007, Tokyo Hitomi Murakami, Ph. D Professor, Seikei University

MOMO Tokyo Meeting. The Impact of Mobile Broadband. 22 October , 2007, Tokyo Hitomi Murakami, Ph. D Professor, Seikei University. Transition of Mobile Phone Subscriber Transition of data speed and cost Change of ARPU Flat Rate Service Expansion of Mobile Contents Market

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22 October , 2007, Tokyo Hitomi Murakami, Ph. D Professor, Seikei University

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  1. MOMO Tokyo Meeting The Impact of Mobile Broadband 22October, 2007, Tokyo Hitomi Murakami, Ph. D Professor, Seikei University

  2. Transition of Mobile Phone Subscriber • Transition of data speed and cost • Change of ARPU • Flat Rate Service • Expansion of Mobile Contents Market • Applications:Location Services and Remote Medicine • ７．The Impact of Mobile Broadband • 8. Concluding Remarks

  3. Telephone Network Subscribers TrendofJapan’s Telecommunications （Millions） 100 Fixed-Line 96.48 91.47 Mobile 86.65 80 IPPhone 81.12 74.82 62.85 66.78 62.64 62.63 62.23 58.08 60 56.85 61.96 61.33 6077 60..22 59.61 47.31 40 38.26 26.91 20 11.46 8.31 5.28 0 １９９７ １９９８ １９９９ ２０００ ２００１ ２００２ ２００３ ２００４ ２００５ ２００６ （Year）

  4. Transition of data speed and cost HSCSD: High Speed Circuit Switched Data GPRS: General Packet Radio Service EDGE: Enhanced Data rates for GSM Evolution HSDPA: High Speed Data / Downlink Packet Access 1xEV-DO: 1x Evolution-Data Only 1xEV-DV: 1x Evolution-Data & Voice 5th Generation (1Gbps) 4th Generation (100Mbps) 100Mbps 100,000 HSDPA (30Mbps?) Cost（Fee/Speed） Cost（ Fee／Speed（Mbps） ） HSDPA (10Mbps) HSDPA (3.6Mbps) 10Mbps 10,000 Speed CDMA2000 1x EV-DO(3.1Mbps) Speed CDMA2000 1x EV-DO(2.4Mbps) 1Mbps 1,000 W-CDMA (384kbps) EDGE (384kbps) CDMA2000 1x (15kbps) GPRS (115.2kbps) 100kbps 100 cdmaOne (64kbps) HSCSD (57.6kbps) Cdma2000 W-CDMA GSM cdmaOne (14.4kbps) year 1999 2000 2001 2002 2003 2004 2005 2006 2010 2020

  5. Mobile handset as personal gateway device ■ All in one mobile handset will provide various useful features in life. Wallet, Credit card, keys, Tags, etc. All in one GPS navigation Each device function will be assembled inside. Music Player, Camera Office Documents Magazines, Books TV / Radio

  6. Expansion of mobilecontents market “Chaku Uta” (songs as ring tone) Others Transaction Contents “Chaku Mero” (Melodies as ring tone) game Shopping (Billion Yen) 928 Billion yen 722Billion yen Mobile Commerce 519 Billion yen 562Billion yen 383 Billion yen 407 Billion yen 259 Billion yen 287 Billion yen 170 Billion yen 315 Billion yen 108 Billion yen Digital Contents 260 Billion yen 366 Billion yen 213 Billion yen 179 Billion yen

  7. ６.The Impact of Mobile Broadband ー　Picture qualityimprovement 15 frame - 30 frame QVGA(320x249)　－＞　VGA(640x480)　 －＞　HDTV ー　New service ！ ー　Battery ？

  8. Concluding Remarks 1. Is it possible to keep existing secure environment for mobile phone ? 2. How can we realize mobile BB for mobile Phone? WiMax? or 4G? 3. What is the expected content for mobile BB? E-commerce ?, GPS ?, Remote Medicine ?

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