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The Quick-Launch Business Plan

The Quick-Launch Business Plan. Cary Griffin. Discovery Interviews. Conversation Vs Questioning Select Team Leader & Recorder(s). Discovery Interviews.

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The Quick-Launch Business Plan

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  1. The Quick-LaunchBusiness Plan Cary Griffin Griffin-Hammis and START-UP / USA

  2. Discovery Interviews • Conversation Vs Questioning • Select Team Leader & Recorder(s) Griffin-Hammis and START-UP / USA

  3. Discovery Interviews • Gather information on why this business at this time, supports needed & available, financial needs & resources, key players, Prospective Business Owner’s (PBO) vision… Griffin-Hammis and START-UP / USA

  4. GHA Planning Map Griffin-Hammis and START-UP / USA

  5. The Business Mission • Describe the business purpose in 1 or 2 sentences • What problem does this product or service solve? • Write 2 or 3 goalsfor the business Griffin-Hammis and START-UP / USA

  6. Describe Products & Services • Who will buy? • What will they use it for? • When will they need it? Griffin-Hammis and START-UP / USA

  7. Describe Products & Services • Where will they use it? • How will they find it? • Why do they need it? Griffin-Hammis and START-UP / USA

  8. Marketing Mix • 4 key product/service characteristics • 4 key primary customer characteristics • 2 key secondary customer characteristics • Describe 2 things the product/service won’t do Griffin-Hammis and START-UP / USA

  9. Marketing Mix • Why will people buy from your business? • How is this business different from the competition? • How will customers find you? Griffin-Hammis and START-UP / USA

  10. Business Feasibility • Describe techniques used to determine feasibility (sell samples, surveys @ zoomerang.com, poling, market analysis) • What materials, resources, support will be needed to further test the idea? • Craft a clear statement on potential success Griffin-Hammis and START-UP / USA

  11. Business Feasibility • Describe techniques used to determine feasibility • sell samples • surveys @ zoomerang.com • poling • market analysis Griffin-Hammis and START-UP / USA

  12. Promotion & Distribution • Advertising Vs Listing • Where are customers likely to look for or find your promotions? • What value are you establishing? • How will customers access your business? Griffin-Hammis and START-UP / USA

  13. Promotion & Distribution • How will you make buying and using the product easy & convenient for the customer? • Who’ll help get the product to market? Griffin-Hammis and START-UP / USA

  14. Sales Forecasting • Develop a 12-month Sales Forecast using the template • Be reasonable and explain the projections briefly in the Plan • Take seasonal and personal fluctuations into account Griffin-Hammis and START-UP / USA

  15. Budget Development • List Start-Up Costs • List On-Going Expenses (Fixed & Variable) Griffin-Hammis and START-UP / USA

  16. Include: starting inventory equipment transportation shipping rent utilities insurance business services taxes licensing communications Budget Development Griffin-Hammis and START-UP / USA

  17. Budget/Costing Research • Make individual assignments • Assemble cost estimates • Discuss a rationale for pricing/sales forecasting based on research Griffin-Hammis and START-UP / USA

  18. Budget & Breakeven • Use the Consolidated Budget & Breakeven Templates • Include costing data, sales projections, public & private support (SSA Work Incentives/VR) Griffin-Hammis and START-UP / USA

  19. Plan Summary • Write a brief wrap-up. • Discuss possible opportunities & limiting factors. • Reinforce predictions of growth • Be positive and thoughtful! Griffin-Hammis and START-UP / USA

  20. Final Reports Quick review of the business: • Mission • Marketing • Challenges • Growth Forecast Griffin-Hammis and START-UP / USA

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