1 / 18

ITV & Shazam

ITV & Shazam. ITV Digital Strategy 2012. Reach, discover, share. An exclusive partnership Only available across ITV family of channels Enables viewers to tag broadcast and VOD ads. The science. Shazam is a commercial mobile phone based music identifications service

stacia
Download Presentation

ITV & Shazam

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. ITV & Shazam ITV Digital Strategy 2012

  2. Reach, discover, share An exclusive partnership Only available across ITV family of channels Enables viewers to tag broadcast and VOD ads

  3. The science Shazam is a commercial mobile phone based music identifications service The phone's microphone gathers a brief sample of music being played An acoustic fingerprint is compared against a database for a match If a match is found, information is relayed back to the user

  4. ITV & Shazam How it works All you need is a TV ad and a Smartphone with the Shazam app installed. When you see the Shazam logo during a TV commercial, activate the Shazam app, sit back and enjoy the extra content on your mobile phone Reach Further It allows brands to extend the reach and depth of their campaigns creating a unique interactive consumer experience Discover More Discover extra content, watch unseen footage, check out the showcased product picture gallery, enter competitions and purchase products Share the Experience You’ve found that great bit of content…. Be the talk of the town and share the experience with all your friends through popular social media sites

  5. People of all agesare using Shazam 5% 24% 48% 22% 5% U18 18-24 25-34 35-54 55+ *percentages reflect current UK Shazam users source: Flurry February 2012

  6. Super Bowl case study • Half the ads were Shazam enabled • Millions of interactions

  7. Here’s a selection

  8. The hook Prizes Ringtones Share across social media Competitions Additional Content Music Downloads Insurance Quotes Behind the Scenes More Info Samples

  9. Learnings from the U.S. Ad engagement builds over the course of the campaign Significant uplifts for campaigns with opportunities to win Viewers like the ease of use Increase in web traffic Increase in traffic to brands social media channels

  10. UK launch – 12th May On Saturday 12th May the first Shazam enabled ads launched during the Britain’s Got Talent Final to an audience of 14 million The first brands to trial Shazam were Pepsi and Cadburys with over 50,000 people using the app to tag the adverts during the break

  11. UK launch – 12th May

  12. Pepsi user journey

  13. Amplification

  14. Results 34,450 Total Interactions across the three spots 19,893 Add on clicks 61% Total Interaction Rate

  15. Launch– Cadbury

  16. Appendix - Cadburys user journey

  17. Results 26,399 Total Interactions across the three spots 23,928 Answered the question 23,518 Entered their details 17% Clicked to view more about the UG campaign

  18. Next Steps Come and speak to us Share your briefs We’d love to work with you to find the best Shazam solution for your brands Thank you

More Related