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Healthy Wisconsin Communities

Healthy Wisconsin Communities. Recruiting Latinos to Health Promotion Programs Betty Kaiser, PhD, RN University of Wisconsin-Madison School of Nursing. Road Map. Key principles Background Strategies, stories. Recruitment Principles. Collaboration Participation Relevance.

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Healthy Wisconsin Communities

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  1. Healthy Wisconsin Communities Recruiting Latinos to Health Promotion Programs Betty Kaiser, PhD, RN University of Wisconsin-Madison School of Nursing

  2. Road Map • Key principles • Background • Strategies, stories

  3. Recruitment Principles Collaboration Participation Relevance

  4. Latino Population Growth, 1990-2000 Percent Change in WI Counties <50% 50 – 100% 100 – 200% 200 – 300% >300% University of Wisconsin Extension and Applied Population Laboratory (n.d.)

  5. Latinos in WI Nutrition Programs % Latino, WI WNEP = WI Nutrition Education Program WIC = Women, Infants, and Children EFNEP = Expanded Food and Nutrition Education Program (2006-2007 data from WNEP and WI Department of Health Services)

  6. The Healthy Lifestyles Project Goal: Develop plan for promoting healthy lifestyles Target population: Low-income adults in Dodge and Jefferson counties Objectives: • Conduct study on health behaviors • Seek community feedback on findings • Write plan for interventions

  7. Partnership Structure for the Healthy Lifestyles Project

  8. Collaboration:Work with diverse partners Literacy experts Family educators Interpreters Business owners Clergy

  9. Collaboration in HLP:Distribution of Latino Recruitment, by site

  10. Collaboration:Potential Partners • Latino advocacy groups; multicultural coalitions • Literacy councils; organizations offering adult ESL • Churches offering Spanish services • Public health and human service agencies • Extension agents • Business owners • Health care professionals • Schools • Local Spanish media • Recreational and social clubs

  11. Participation: Foster Latino input into program planning “Community partners must be involved as part of the team from the very beginning in all decisions, including the decision about whether to address the health issue and how to develop the approach.” Bronheim & Sockalingam, National Center for Cultural Competence

  12. Participation:Institutionalize Latino input • Advisory boards • Outreach specialists • Peer educators • Key informant interviews • Focus groups Burns, Soward, Skelly, Leeman, & Carlson, 2008; Huff & Kline, 2007

  13. Relevance:Start where people are at • Conduct assessments • Minimize barriers • Tailor methods, materials

  14. Relevance:Cultural Assessment Tools • Short Acculturation Scale for Hispanics (SASH) • In general, what language(s) do you read and speak? • What language(s) do you usually speak at home? • In which language(s) do you usually think? • What language(s) do you usually speak with your friends? • Only Spanish • More Spanish than English • Both equally • More English than Spanish • Only English Marin, Sabogal, Marin, Otero-Sabogal, & Perez-Stable, 1987

  15. Relevance:Targeted Recruitment • Social networks • Provider referrals • On-site at partner agencies • Mailings, telephone • Door-to-door canvas • Small media • Flyers Larkey, Ogden, Tenorio, & Ewell, 2008; Mann, Hoke, & Williams, 2005; Rodriguez, Rodriguez, & Davis, 2006; Wilson & Orians, 2005

  16. Summary:Principles and Recommendations • Collaboration • Partner with other agencies • Participation • Incorporate intended audience in program planning • Relevance • Tailor your program to local culture

  17. Acknowledgements Funding NINR T32 NR007102 Wisconsin Partnership Program for a Healthy Future Community Partner Dodge Jefferson Healthier Community Partnership Interpreters for the Healthy Lifestyles Project Shawna Stevenoski Elizabeth Barrera

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