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Newspapers: Dead or Alive ?

Newspapers: Dead or Alive ?. ASNE-Reynolds High School Journalism Institute July 7, 2008. Tough times. Fragmentation Audience Platforms Advertising. Information glut Political polarization “No time to read” Falling circulation Smaller newsrooms New owners.

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Newspapers: Dead or Alive ?

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  1. Newspapers: Dead or Alive? ASNE-Reynolds High School Journalism Institute July 7, 2008

  2. Tough times • Fragmentation • Audience • Platforms • Advertising • Information glut • Political polarization • “No time to read” • Falling circulation • Smaller newsrooms • New owners

  3. And in case you weren’t convinced . . . The Big Gap Source: Journalism.org

  4. How will we get across the bridge? • Rapidly grow Web audience • Reinvent print papers • Become reader-focused • Become efficient: • Stop doing some things • Create new products • Adopt a culture of continuous change • Transform newsrooms for Web first • Video: EPIC 2015

  5. THE BAD: • Newspaper staffs are shrinking, foreign coverage is minimal, sections like science and religion are being compressed and absorbed into other sections • Fewer full-time writers, more freelancers • Newspaper stocks are going down • Circulation and revenue are falling every year • More and more, investors are needed to swoop in and save newspapers from going under, and sometimes that’s not enough THE GOOD: • More access to journalism worldwide • More voices contributing and participating • More ways to tell stories with advances in multimedia • There will always be a need for news reporting and storytelling • The number of people going online for news is increasing • Newspapers are improving their websites • New philosophies about the nature and importance of journalism are emerging Journalism Today

  6. Can we succeed? YES! We have competitive advantages • We are credible • We are local • We deliver on multiple platforms • We are growing audience

  7. Newspaper Audience by Age Source: Scarborough Research survey data, www.stateofthemedia.org

  8. 67 million visitors!! Source: NAA.org Neilsen/Net Rating

  9. Evolution of Journalism • Old media includes print reporters writing for newspapers and magazines. Old media newsrooms are cutting budgets, taking buyouts, and shrinking their newsrooms. • New media still needs the same type of great, thorough reporting, but it is much farther reaching and diverse—and it allows for constant updates to news stories. New media includes websites for print newspapers, blogging, social media (Twitter), audio and video reporting, and news portals such as Google, Yahoo!, and MSN. • Some print newspapers have gone entirely online with no print edition. Others are updating content daily outline and putting out weekly print editions. • No matter the medium, great journalists are and always will be vital to the world.

  10. Online News Audience Source: Pew Internet & American Life Project, http://pewinternet.org/, www.stateofthemedia.org

  11. What is our strategy? 1. Integrate Web and newspaper workflow BUT Differentiate content • Keep the core paper strong BUT Grow the “Pups”

  12. Local is King: The Newspaper What is our competitive advantage? • Watchdog • Narrative • Exclusive content • Smart visuals • Enterprising reporting • Personally useful content • Provocative commentary

  13. Local is King: The Web How do we grow audience? • First in breaking news • Video • Photo galleries • Databases • Interactivity • User-generated content • Search engine optimization

  14. Then and now: Orlando Sentinel Insert a “then” front page

  15. Then and now:

  16. The biggest risk is to take no risk.

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