1 / 8

MARKETING MANAGEMENT MMG 3104

MARKETING MANAGEMENT MMG 3104. Lectured By: Mr. muhammad hafiz mazlan 010-4009190 hafiz.mazlan@gmail.com. Assessment Methods and Types :. Attendance : 5% Test : 20% Assignment : 15% Final Exam : 60% Credit Value : 4.

stacy-holmes
Download Presentation

MARKETING MANAGEMENT MMG 3104

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. MARKETING MANAGEMENTMMG 3104 Lectured By: Mr. muhammad hafiz mazlan 010-4009190 hafiz.mazlan@gmail.com

  2. Assessment Methods and Types : • Attendance : 5% • Test : 20% • Assignment : 15% • Final Exam : 60% • Credit Value : 4

  3. Outline Course Chapter 1. Marketing Management : Introduction • Explain the importance of understanding customers and the marketplace, and identify the five core marketplace concepts. Chapter 2. Company and Marketing Strategy • Apply the marketing mix (product, price, place and promotion) to real marketing world. Chapter 3. The Marketing Environment • Analyze the relevance of marketing concepts and theories in evaluating the impacts of environmental changes on marketing planning, strategies and practices

  4. Outline Course Chapter 4. Managing Marketing Information • Outline the steps in the marketing research Chapter 5. Consumer Markets and Consumer Buyer Behavior • Explain the consumer behavior and identify those factors that may influence the costumer’s decision making in buying their products Chapter 6. Business Market and Business Buyer Behavior • Define the business market and explain how business markets differ from consumer markets

  5. Outline Course Chapter 7. Customer-Driven Marketing Strategy • List and discuss the major bases for segmenting consumer and business markets Chapter 8. Product, Services, and Branding Strategy • Discuss branding strategy – the decisions companies make in building and managing their brands

  6. Outline Course Chapter 9. New Product Development and Product Life-Cycle Strategies • Describe how marketing strategies change during the product’s life cycle Chapter 10. Pricing Product • Identify and define the other important internal and external factors affecting a firm’s pricing decisions

  7. Timeline

  8. Reference Book: • Principle of Marketing, Kotler & Armstrong, Prentice Hall 2009 • Side Reading: • Introduction to Business, Jeff Madura, Thomson South-Western 2004

More Related