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Beauty Cream

Beauty Cream. Beauty Cream Market. Skin care market is worth an annual Rs2,500 crore Rs 900-crore (Rs 9 billion) women's fairness market in India Hindustan Unilever Ltd, and Emami Ltd dominate the fairness products category Market for fairness products is growing at 15% yearly.

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Beauty Cream

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  1. Beauty Cream

  2. Beauty Cream Market • Skin care market is worth an annual Rs2,500 crore • Rs 900-crore (Rs 9 billion) women's fairness market in India • Hindustan Unilever Ltd, and Emami Ltd dominate the fairness products category • Market for fairness products is growing at 15% yearly www.livemint.com

  3. Source: Euromonitor Report- Skin Care- India- June ‘08

  4. Trends

  5. Nivea is a large global skin and body care brand • It is owned by German company Beiersdorf AG • The brand started in 1911 • Nivea presents 14 product categories in 150 countries • Products portfolio: Lip care, face care, deodorants, men's care, bath care • Agency handling Nivea products’ communication: TBWA

  6. Market Share • Nivea aims is to achieve 40% market awareness • According to AC Nielsen figures, the range moved to a value share of 3.5% (all India urban) • The other players in this space are Garnier, Ponds and Olay. • This category is growing at the rate of 85 per cent in the premium market. www.livemint.com

  7. Range of Nivea Visage products

  8. Nivea Visage SPARKLING GLOW

  9. Nivea Visage Sparkling Glow • Offers the unique proposition of long-lasting fairness • Priced at Rs. 329 • Launch - the top 6 metros and 25 mini metros • Target Group : 20 – 35 years SEC A , B • Nivea products are priced much higher than both Emami and HUL fairness products and do not compete in the mass market

  10. Current Communication

  11. Media

  12. Print Source : MAP

  13. TV Channels Source : TAM

  14. Our Campaign

  15. Radio

  16. RJ NehaShow Days :  Monday to SaturdayShow Time :  2:00 PM to 5:00 PMMelody Hits of 90s and 00s RJ PrachitiShow Days :  SundaysShow Time :  12:00 PM to 3:00 PMSunday request show

  17. 07:00AM - 11:00AM MEOW ZINDAGI • 11:00AM - 03:00PM MEOW MATINEE

  18. MEOW BETWEEN THE SHEETS Wednesday & Thursday nights Women related show which discusses the current topics related to them

  19. Radio Radio Speak about the Sparkling GlowMonth & Weekends (activations in malls and multiplexes) And also about the website www.niveasparklingglow.com Sponsoring Shows

  20. Radio Sparkling Glow Days “Sparkling Glow” – count the number of times the RJ says ‘Sparkling Glow’ during RJ Talk, and win gift hampers in the Sparkling Glow Weekends at the malls by telling the right number. Sparkling GlowRequests Sparkling GlowTips - special tips on maintaining good skin by the beauticians

  21. RJ Mention “Nivea Visage Sparkling Glow has brought all you pretty ladies a chance to shop at a discounted price on select brands… …so log on to www.niveasparklingglow.comand avail to your Sparkling GlowDiscounts!”

  22. TVC

  23. A conference hall with top executives and foreign delegates, before a presentation. People asking for Reema

  24. Reema is shown in the washroom giving herself the final touches and applies Nivea Visage sparkling Glow cream. She is very confidant and all set for the presentation

  25. She enters the hall, greets everyone there and begins with the presentation

  26. One of the foreign delegates says to her boss, “I like her confidence!”.

  27. The presentation gets over, people clap and congratulate her.

  28. VO: Get the sparkling confidence, with Nivea Visage Sparkling Glow cream! Get Fairer, Stay Fairer Reema looks happy and proud. (there is a sparkling glow swirl around her body)

  29. Activation

  30. Sparkling GlowMonth Sparkling Glow Weekends

  31. Nivea Sparkling Glow Girl at

  32. Malls Pantaloon outlet Nivea girls will select few of the customers with good skin. The judges for this contest would be 1celebrity Selection of a winner from them and the winner will be awarded “Nivea Sparkling Glow Skin ” sache and Sparkling Glow Kit . Days: Saturdays (in the Sparkling Glow month) Location: Inorbit mall (Goregaon ), Oberoi mall (Goregaon), Nirmal Lifestyle (Mulund), Infinity Mall ( Andheri) Judges: Aditi Gowitrikar

  33. Malls NIVEA Sparkling GlowZONE A make-over for all the women who desire to have a Sparkling Glowlook…

  34. Sparkling GlowWEEKENDS • Lucky draw on Saturday & Sunday • Sparkling Glowseat • The winners will receive “the Sparkling Glowkit” • Branding in the trial rooms of pantaloons & washrooms of multiplexes – Sparkling Glow Zone

  35. Internet www.niveasparklingglow.com Sparkling Glow Club Online Sparkling Glow Club membership exclusively for ladies Discounts on online shopping on select brands provided by us on our website Testimonials & tips from famous beauticians and celebrities. Q&A forum Activation updates Roll Over ads of Nivea Visage Sparkling Glow

  36. AnkitaKapoor • SejalPatankar • KanishkaUpadhyaya • SarmineVohra

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