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Creating a Website to Support E-Commerce. Agenda. Welcome & introductions Objective of today’s session Introduction to LearningExpress Library resources Developing an e-commerce website Resources provided by PEN INTERNATIONAL What is PEN INTERNATIONAL? Sample Resources
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Agenda • Welcome & introductions • Objective of today’s session • Introduction to LearningExpress Library resources • Developing an e-commerce website • Resources provided by PEN INTERNATIONAL • What is PEN INTERNATIONAL? • Sample Resources • Introduce and demonstrate e-commerce software to achieve trading objectives • Building an e-commerce site • Managing your site • Responsibility of content
What is PEN INTERNATIONAL? • http://cms.europen.info/ • EUROPEN - PEN INTERNATIONAL is the worldwide practice firms network with over 7500 practice firms in 42 countries. A practice firm is a virtual company and a centre of vocational learning that runs like a "real" business silhouetting a "real" firm's business procedures, products and services. Each practice firm trades with other practice firms.
What is Gotham Hardware? • A demonstration VE firm created by VE International • Gotham Hardware and Lumber, Inc. is a new VE corporation which is going to open a retail hardware store in a prime retail space Manhattan, New York, New York. The store will sell lumber and a variety of premier tools, paint, and other hardware. • Today, we will create an e-commerce website to expand Gotham Hardware’s customer base and market presence.
How do I get started? • Download from: http://www.practicefirms.net Click Here!!
How do I get started? (cont.) • Note: For Windows PC Only!! Click Here!! Click Here!!
How do I get started? (cont.) • Double Click on SmBiz31.exe to setup Click Here!! Click Here!!
How do I get started? • Click on Next > Click Here!! Click Here!! Click Here!!
How do I get started? (cont.) • Accept the terms in the license agreement & Click Next > Click Here!! Click Here!! Click Here!! Click Here!! Click Here!! Then Here!!
How do I get started? (cont.) • Fill in your Name & VE Firm & Click Next > Fill these out!! Click one of these!! Click Here!! Click Here!! Click Here!!
How do I get started? (cont.) • Choose Complete & Click Next > Click Here!! Then Here!!
How do I get started? (cont.) • Double Click on the SmartStore icon on your desktop Click Here!!
How do I get started? (cont.) • Serial #: SM3-B0005F333-F45DE-X51-000PII-4I8 Click Here!! Click Here!! Click Here!!
Setting up the Master Data • Click on Setup Master Data Click Here!! Click Here!!
Setting up the Master Data (cont.) • Click on General Data Click Here!! Click Here!!
Setting up the Master Data(cont.) • Fill out the General Data Values, then Double Click on Logo File Click Here!! Click Here!! Click Here!!
Setting up the Master Data(cont.) • Click on Import New File Click Here!!
Creating the website (cont.) • On the Desktop, Locate SmartStore Gotham Hardware Files Then Here!! Click Here!! Click Here!! Click Here!!
Setting up the Master Data(cont.) • Locate gotham Logo in the folder, Click Open, then OK Click Here!! Click Here!! Then Here!!
Setting up the Master Data (cont.) • Fill out E-mail Settings Values, then Click on GTB & Imprint Click Here!! Click Here!!
Setting up the Master Data (cont.) • Click on Write GTB Click Here!! Click Here!! Click Here!!
Setting up the Master Data (cont.) • Click on Edit HTML Click Here!!
Setting up the Master Data (cont.) • Locate Gotham GTB in the SmartStore Gotham Folder, Double Click to Open Click Here!! Click Here!!
Setting up the Master Data (cont.) • Edit . . . Select All, Edit . . . Copy Then Here!! Click Here!!
Setting up the Master Data (cont.) • Click Edit . . . Add, Save and Close, & OK Then Here!! Click Here!!
Setting up the Master Data (cont.) • Click on Write Imprint Click Here!!
Setting up the Master Data (cont.) • Click on Edit HTML Click Here!!
Setting up the Master Data (cont.) • Fill in Information below
Setting up the Master Data (cont.) • To insert second address line: • Click View . . . HTML • Copy <br> & Paste after 122 Amsterdam Ave. • Click View . . . Design, Save and Close, OK Click Here!!
Regional Settings • A Brief Tour: General, Number Format Time Format
Finances • A Brief Tour: Tax Areas, Currencies 4% NY Sales Tax
Finances (cont.) • To Change shipping options, Right Click . . . New Shipping Method Uncheck!! Not enabled!!
Finances (cont.) • Fill out as needed, Click OK Click Here!! Click Here!!
Lists • A brief tour: Quantity Units, Manufacturer
Payment Methods • Set All Payment Methods to No, except “Invoice” Double Click on each of these!!
Payment Methods (cont.) • Uncheck to deactivate the payment mode for each method of payment Click Here!! Then Here!! Then Here!!
Product Manager - Categories • Right click to create new category Click Here!! Right Click Here!!
Product Manager - Categories (cont.) Click Here!! Click Here!! Click Here!! Click Here!!
Product Manager - Hammer • To add a new product, Right click & select Right Click & Select!!
Product Manager – Hammer General (cont.) • Fill out Item No., Description 1 (& 2), Purchase Price, Sales Price, Click Here!! Fill Out!! Then Here!!
Product Manager – Hammer Media • Find Thumbnail & Product Pictures in Webstore folder on desktop Click Here!! Click Here!!
Product Manager – Hammer Media (cont.) • Click on Import New File Click Here!!
Product Manager – Hammer Media (cont.) Click Here!! Find smaller sized Thumbnail pics here!! Find regular sized Product pics here!! Click Here to select pic!!
Product Manager – Hammer Long Description (cont.) • Write any long description here Click Here!!
Product Manager – Hammer Quantity Discounts (cont.) • You can have a discount price or % Click Here!! Enter Discount Info Here!!
Product Manager – Hammer Advanced (cont.) • Use Meta tags to improve Search Engine Optimization (SEO)
Product Manager – Assigning Hammer to Tools • Right click, select Move to Category Right Click Here!!
Product Manager – Assigning Hammer to Tools (cont.) • Select Hand and Electric Tools, Click OK Then Here!! Click Here!!
Complete Products: Drill Gun, Saw, Nails, & Paint • Fill out: General, Media, Long Description, Quantity Discounts, & Advanced
Tweaking the website for VE • Forms:Billing Address – Standard Controls