180 likes | 191 Views
Discover how to establish a powerful personal brand, become an expert in your niche, and unlock new opportunities in the market. This video covers personal branding basics, benefits of growing your authority, niche identification exercises, and tips for creating a strong brand story and profile.
E N D
M2T1 RBRWhat Is Personal Branding? www.ahanalara.com
Your brand is what other people say about you when you are not in the room. JEFF BEZOS
Overview of this video! In this first video of MODULE 2, RBR, we will be exploring what is a personal brand and how you can launch yourself as an expert in the market. We will cover: • What is personal branding? • The benefits of growing your authority/expert personal brand • Exercises to identify your niche and establishing your personal brand there
Why Create A Personal Brand ?
People don’t care how much you know until they know how much you care. THEODORE ROOSEVELT
Did You Know You Already Have A Personal Brand? Are you on social media? If you have your profile on social media channels and on your website, you already have a perceived brand. However, we want to CONSCIOUSLY create a personal brand that launches you as a global expert!!
What are the 3 BENEFITS of a Personal Brand? You lead more: Authority Branding You win more: More opportunities for collaborations, partnerships, referrals You earn more: You can raise the prices of products, services, packages 01 03 02
How many people share energy reports online? There are thousands of astrologists, energy healers, channellers, who share monthly energy report through the Internet. So, why is it that Elizabeth Peru’s Energy Tip Off is so popular with hundreds and thousands of people? She has branded her tip off which now runs as a SUBSCRIPTION! Credit: www.elizabethperu.com
The Power Of Networking & Collaboration On Social How did Julie become one of the top social marketers and social sellers in her niche? Julie built her brand through a combination social selling, Facebook lives, interviews, and became known as a top social marketer, especially for Facebook!! She is recognized as a leader in network marketing and social marketing! Credit: www.createsuccesswithjulie.com
From $120/hour to $500/hour, overnight! What’s the easiest way to raise the value of your business? What you offer could be very valuable but without a brand, your audience cannot see the perceived value! When i started I used to offer my sessions for $120 per hour and I would struggle to get booked out. With branding, everything changed!
Overview of Personal Branding Module! In this first video of MODULE 2, RBR, we will be exploring what is a personal brand and how you can launch yourself as an expert in the market. We will cover: • What do you specialize in? • The steps to create your authority brand • Creating your Manifestation Mantra • Brand story and profile • Appointment Funnel
What are you an expert at? What should I talk about? Why should they listen to me? Are these stopping you from sharing your genius? Your business is unique. You bring a very unique piece of the puzzle and if you can show your differentiation, while sharing the knowledge in the area of your business, it’s easy to build your AUTHORITY in the market!
Step 1: You have a world inside you!Let’s discover it.
YOU ARE AN EXPERT 01 | BRAINSTORM TOPIC IDEAS 02 |CATEGORIZE YOUR TOPIC IDEAS 03 |RESEARCH YOUR AUDIENCE’S NEEDS/WANTS 04 |PUT IT ALL TOGETHER
Further Audience Research 01 | AMAZON BOOK REVIEWS 02 |USE FACEBOOK GROUPS FOR FEEDBACK 03 |APPROACH POTENTIAL CLIENTS FOR A BRIEF INTERVIEW & FEEDBACK ON THE TOPICS
What are the steps to creating your personal brand? Before we go into our 2-Step Home Exercise for you, let me give you the 3 steps to personal branding: • Understand people’s perception and start matching it with your vision • Tell your story, connect with your audience • Deepen the relation with your community