Bashas’ Groceries On The Go

Bashas’Groceries On The Go Team DUI MIS 441

Overview and Problem Overview • Evaluating and redesigning the website of the online division of the grocery retailer Bashas’, which operates within the state of Arizona • Currently accessible at www.bashas.com • Current website offers information such as employment, products on sale, electronic coupons, a link to their online store, etc • User can navigate between pages by simply clicking on the category links displayed on all the pages Problem • Website’s inconsistency • First time users have a hard time finding the link to even start shopping • Violates several metaphor rules • Deficiencies in the website’s design in the areas of user control and freedom, consistency of standards, flexibility and efficiency of use, lack of feedback from the system and help and documentation

Target Users • Individuals anywhere between 25 to 60 years old who have a stable working income, and are financially independent • Have children and/or family that they have to support and take care of • Sufficient experience working with computers • Posses at least two years experience with Internet usage • Use the computer daily and have easy access to it, whether at work or home • Should be comfortable with surfing the Internet and navigating websites • Have experience shopping online

Target Users • Work full time, Mondays through Fridays (total of 40 to 60 hours at work every week), and busy schedule • Would not mind paying extra money for such a service that delivers their groceries on time and guarantees good quality • Hardly have the time or energy to make a trip to the store and see this as a tedious task. Being able to access an online grocery store and purchase whatever items they need is a time saving and efficient alternative • Have no physical impairment that limits or have a negative impact on their online experience. These would include visual deficiencies such as color blindness, and mobility impairments. They must be able to view and read things clearly on the computer screen, as well as use the mouse and keyboard to browse and navigate • Have a positive attitude towards computers in general and being open towards the concept of online grocery shopping

Scenario Three Mark Smith is a 50 year old system administrator for a financial corporation. He has family and friends coming into town to visit this weekend and is planning a dinner party at his house. He and his wife, Lucy, would like to prepare enough food for a party of ten people. They have come up with the following dishes for a four course dinner: Appetizer : Calamari rings Main course : Frutti Di Mare Starter : Ceaser salad Dessert : Tiramisu Lucy realizes that she is missing quite a few ingredients to prepare the appetizer, starter and main course, and has given Mark the responsibility of shopping for the needed items. Mark has been pretty tied up at the office lately, trying to meet project deadlines and hardly has any time to make a trip to the store. He is currently a member of www.bahas.com, and decides to save some time and energy by purchasing the items online. She has prepared the following list of food items: 4 lbs Calamari 2 heads Romaine lettuce 1 box Prince Linguine (low calorie) Help Mark logon to www.bashes.com using his username mis and password mis441. After logging on, please help Mark find the items on the list and add them to his shopping cart. Remember that Lucy has made a note to purchase a low calorie Linguine. View the nutritional information of the different brands of Linguine and select one that contains less than 240 calories. As for the dessert, this will be Lucy’s first time making it. She would like Mark to find a recipe for Tiramisu and purchase only the ingredients she is missing. When he finds this recipe, he finds out they only need sugar and eggs from the ingredients listed. Help him add sugar and eggs to the shopping cart. Select one carton of Farm Eggs Grade A Large and one box of Granulated sugar. Finally, help Mark review his order, and checkout. Mark will make the payment with his credit card. Enter the credit card information as follows: Number: 4000 2563 4986 2553 143; MasterCard; Expiration Date: 08/06. Help Mark set up his payment information for this order and also save it for future use. He also wants to schedule for a delivery on Saturday, September 20, 2003 at 2:00 pm. Please help him complete his purchase and schedule a delivery.

3 - 1 1 2 3

3 - 2 4

3 - 3 5

3 - 4 6

3 - 5

3 - 6 9 8 7 Item has been added to cart

3 - 7 10

3 - 8 11

3 - 9

3 - 11 15

3 - 12 16

3 - 13 17

3 - 14 Nutrition Facts appear as pop up screen

3 - 15 18 19 Item has been added to cart 20

3 - 16 21

3 – 17 22

3 - 18 23

3 - 19 24 25 26

3 - 20

3 - 22

3 - 23 30 31 Item has been added to cart

3 - 24 32

3 - 25 33 34 35 36

3 - 26 37

3 - 27 38. Fill out info 39

3 - 28 40

3 - 29 41

Bashas’ Groceries On The Go