1 / 32

Contents

Contents. 1.  The trend of Internet advertising market. 2. Case analyzing  . 3. Main issue. 4.  Managerial implication. 5.   Q&A. The trend of Internet advertising market. Source: Zenith Optima. Basic banner. Search engine. Interactive banner. We will give presents! .

star
Download Presentation

Contents

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Contents • 1. The trend of Internet advertising market 2.Case analyzing   3.Main issue 4. Managerial implication 5.  Q&A

  2. The trend of Internet advertising market Source: Zenith Optima

  3. Basic banner Search engine Interactive banner

  4. We will give presents!

  5. Caseanalyzing Mobile Blog Convergence

  6. Blog Creation of New Trend

  7. When you post a blog, include a banner by one click

  8. Cost Per Click(CPC) profit model Visitors click the banners, the blogger earns money

  9. No special ad static Offered banner images that each includes coupon codes New joiner and blogger could take advantages, saving costs and mileage. Consumer is inserting banners voluntarily

  10. C B M A B O O N L N B N O V A I E G E L L R R E L G E B HINT N L One of the profit models. Visitors click the banners, the blogger earns money. It provides high attention to advertising E C E T

  11. Mobile Nars Media, 2011.06

  12. Change of Mobile banner From early types to the new types of mobile banner ‘Interactive’

  13. Click the ‘like’ button Text type of banner is uploaded to the ‘wall’

  14. Insert banner in your own twitter, you can get benefits

  15. Consumers create their own banners by copywriting

  16. Write copy ourselves and get commission

  17. C B E K M F A C B O O O N L N B N O V A I E G E L L R R E L G E B HINT N L A kind of Social Networking Service and website launched in February 2004. It represents SNS with twitter. E C E T

  18. Convergence Synergy Effect

  19. Mixing Augmented Reality and GPS

  20. C B M F A E B O O C K O N L N B G N O V A I A E G E L L M R R E E L G E B HINT N L Cityville’s online marketing through Facebook is typical convergence of Social Networking Service and OOOO. E C E T

  21. C B M F A E B O O C K O N L N B G N O V A I A E G E L L M R R E E L G E B HINT N L Trend of active consumers. So, nowadays, marketers use it frequently. It has same meaning with ‘take part or join’. E C E T

  22. Answer?!?! Give an answer using text message

  23. C B M F A E B O O C K O N L N B G N O V A R T I C I P A P T E G E L L M R R E E L G E B HINT N L Trend of active consumers. So, nowadays, marketers use it frequently. It has same meaning with ‘take part or join’. PARTICIPATE ! E C E T

  24. Mainissue One-way communication

  25. Managerial implication Development of new-media Two-way communication FUN Interactive elements Consumer beneficial elements

  26. Who is the winner?

  27. Q&A

  28. ♥ ♥ NEW MEDIA AND ADVERTISING THANK YOU MIN JI LEE MARIA RA KYUNG KIM DONG Q LEE HYUN A CHOI SO YEON LEE SUNG HYUK PARK 3 GROUP

More Related