Social Media – How it works

1. SOCIAL MEDIA MARKETING FOR BUSINESS? Social Media – How it works Did you hear it? Everyone’s doing it … and we are not talking about sex. Its all about LISTENING & ENGAGEMENT Social media and business. What is this hoopla all about? Real People. Real Conversations. On Real Objects & Ideas. Its how to keep your user’s & their network’s sentimentpositive and perked up around your product or services.

2. CAN YOU AFFORD TO IGNORE THIS MARKETPLACE? Social Media – The Facebook Impact Over 1.26 billion users Over 728 million active users daily 250 million pictures uploaded, everyday Over 3 million active fan pages; over 4.75 billion shares User time spent 351 minutes on desktops& 914 minutes on mobile Total friend connections: 150 billion Male users: 42% Facts at a glance, the Facebook

3. RU THINKING NOW? LETS LOOK AT UR ‘GO SOCIAL’ PLAN Social Media – Lets go for it. I have a FB page. (gr8) I have a twitter page. (ok) Do U have a social media team? Not required. (hmm.. why the heck I need one? Even my secretary can take care of Facebook for us.) Orders: Hey, hand over my FB page to her, lets get social. OR create and FB page my dear and start updating. Yeah, RU geared up for this marketing? Of course, lets create a FB page and begin with it. ...DUH.

4. AFTER 6 MONTHS, HOW DID YOUR TEAM’S ‘GO SOCIAL’ FARED. Social Media – Outcome Fan Likes: couple of hundreds, or maybe couple of thousands FB shares: hardly FB likes per post: I never thought that’s important People talking: How is that related? OUTCOME: Sales: ZERO; ROI: ZERO Status on our social media campaign. ROI... is there any such measure?

5. LETS LOOK AT UR COMPETITON ‘GO SOCIAL’ RESULTS. Fan Likes: In lakhs Other benefits: viral success of several key posts Product sale on rise: X % increase is sale on social recommendations ….. Wondering why you lacked behind? BECAUSE UR COMPETITIONHIRED A STRONG SOCIAL MEDIA TEAM Social Media – UR competitor What did competition do differently?

6. LESSON LEARNT. HOW TO TURN THE TABLE AROUND? Social Media – Lesson learnt INVEST IN FACEBOOK MARKETING. INVEST ? Yes. Invest. Invest Benchmark investment with ROI ROI ? Yes. Measure ROI on financial and non-financial impacts. Lets change the way your social brand presence is working…. Investing in FB marketing

7. WHAT ARE REAL PEOPLE DOING? People lives do not revolve around your brands, they revolve around life. -Mike Araus Social network – How does it work for you Social sentiments influence people’s buy decisions. Over 22 billion Facebook share button is viewed daily by people. Over 63% social users have confirmed switching buy decision based on social feedback. IGNORANCE = UR BRAND’S DEATH Friendship & engagement redefined.

8. HOW SHOULD BUSINESSBENCHMARK THEIR ROI ON SOCIAL MEDIA? Social Media – Benchmark Increased brand awareness ‘Likes’ countincrease Increased brand mentions Positive brand sentiments AND… INCREASED SALES TOO ! And you thought its only about FAN COUNTS ? Financial & Non-financial impact

9. YOUR TACTICS ARE AS GOOD AS YOUR STRATEGY Are you integrating SOCIAL EFFORTS with your OTHER MARKETING? Are you creating UR BIG IDEA interactive CONTENT for social, web & mobile? Are you focused on FAN ENGAGEMENT or on FAN COUNT? Are you ANALYZING to FIND KEY INFLUENCERS & creating CONTENT targeted at them …contd. Social Media – What we do How good is your social strategy?

10. YOUR TACTICS ARE AS GOOD AS YOUR STRATEGY Social Media – What we do Are you MEASURING ROI and EVALUATING the COMPETITION? and OF UTMOST IMPORTANCE Do you have TOTAL RIGHT BRAINS with CREATIVE INSTINCTS brainstorming your better ideas? How good is your social strategy? If yes, YOU don’tNEEDEXCEL INTERNET

11. EXCEL INTERNET AT YOUR SERVICE WE COOK GREAT IDEAS… AND GREAT SOCIAL RECIPES Excel Internet Pvt. Ltd. C-699, 2ndFlr., Sector 7, Ramphal Chowk, Dwarka, New Delhi. 110075. T: 011-4550.5500-05 www.excel-internet.com Excel Internet- Contact << You can reach us