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Communications, Outreach & Advocacy Unit Why Communicate?

Communications, Outreach & Advocacy Unit Why Communicate?. Fulfilling IPC-IG’s mandate. Support IPC-IG’s mission as a global forum for South-South learning on innovative development practices

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Communications, Outreach & Advocacy Unit Why Communicate?

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  1. Communications, Outreach & Advocacy UnitWhy Communicate? Fulfilling IPC-IG’s mandate • Support IPC-IG’s mission as a global forum for South-South learning on innovative development practices • Disseminate the knowledge generated by IPC-IG to development practitioners and UNDP specialists in the South • Strengthen the policy impact of our research findings and recommendations though knowledge sharing and strategic partnerships

  2. Communications, Outreach & Advocacy Promoting media impact • IPC-IG promotes the visibility of events and our participation in and contributions to global fora. • The IBSA Academic Forum: A Policy Dialogue received a considerable coverage by key media channels at global level and in the concerned countries. A sample: • IDN INDIA: South-South Cooperation or Trilateral Diplomacy? • Inter Press Service: IBSA - Closer social connections, not just Gov't ties • China Central TV: BRIC-think tank seminar begins in Brasilia • The Hindu: Singh in Brasilia Media Relations • IPC-IG is building on effective relations with key and influential media outlets in developing countries, targeting emerging nations such as India, South Africa, China, and Brazil. • IPC-IG’s Director has been given space in relevant media channels in Brazil and in other emerging countries

  3. Communications, Outreach & Advocacy New medias and technologies • IPC-IG promoted a blog campaign in the context of the IBSA and BRIC Summits and mobilised support from bloggers and other collaborators in India, Brazil, South Africa, China and Russia. Our messages reached target audiences through over 400 blogs! • IPC-IG has also participated in online discussions by hosting or collaborating with relevant blogs. A lively discussion on the India-Brazil-South Africa Policy Dialogue has been recently promoted by IPC-IG. Blogosphere, new tools • IPC-IG is actively using new media and social networking tools as a means of reaching specialized audiences in a timely and participative manner. • IPC-IG is also an active participant of Facebook and Twitter

  4. Communications, Outreach and Advocacy Global outreach and knowledge networks 189 countries 3,200 UNDP contacts 35,000 stakeholdersin the development field 1,000 new contacts per month • Global collaboration for inclusive growth • Over 900 online volunteers mobilised through UNV’s Online Volunteering Service have already contributed to IPC-IG’s outreach efforts by helping identify stakeholders and building on collaborative ties with them. • New communications tools • IPC-IG has just launched its monthly Inclusive Growth Bulletin as a means of disseminating its results in a more consistent and organised manner. The bulletin’s first issue has caught lots of attention from the global development community.

  5. Website A few figures (May 2010) Communications, Outreach & Advocacy Website innovations • Number of website visits: 164,256 • Number of downloads: 20,000 + • Number of first time visits: 19,558 • Number of countries: 119 • Top-10: USA, Brazil, Sweden, Russian • Federation, India, Argentina, South • Africa, UK, Netherlands, Mexico • New website launched on September • 2009 • Easier access to IPC-IG publications • Information organised into thematic areas • Regular update on events and news

  6. Communications, Outreach & Advocacy Knowledge products

  7. Communications, Outreach and Advocacy Distance Learning South-South Learning on Social Protection Gateway • Reference website on social protection in Brazil and Africa • Knowledge and training products • Country programmes • Fostering dialogue • Roster of social protection practitioners and specialists in Africa and Brazil • Social networking and discussion forum • Online database of research institutions • Building synergy • Analyzing the impact of social protection programmes and highlighting lessons learned and best practices in Africa • Sharing stories, images, videos and music

  8. Communications, Outreach and Advocacy Opportunities for collaboration with BDP KMT • Joint identification of stakeholders for the dissemination of IPC-IG and BDP knowledge materials. • Alignment of key messages to be convened to the press. • Branding convergence. • Collaborative efforts for reaching UNDP Country Offices and Regional Centres. • IPC-IG’s improved participation in the UNDP Knowledge Networks. • Better utilization of IPC-IG’s website for promoting BDP flagship products. • Joint production of content for the Inclusive Growth Bulletin and PR Network Updates. • Improved employment of UNDP’s website for key announcements by IPC-IG. • Collaboration with UNDP Office of Communications in convening strategic IPC-IG messages. • TeamWorks training for IPC-IG staff. • Training on UNDP Knowledge Management for IPC-IG. • Joint efforts for monitoring UNDP’s response to IPC-IG publications. • Regular contributions by UNDP staff to IPC-IG publication series. • Regular consultations and follow-up between IPC-IG and KMT on improving synergy.

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