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Convenient “portable document format” Excellent brand recognition Established business model

The Evolving World of Medical Journals Taking CVIR into the Future William F. Curtis, Ph.D. Executive Vice President. Convenient “portable document format” Excellent brand recognition Established business model No instruction manual required. Technology driven format

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Convenient “portable document format” Excellent brand recognition Established business model

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  1. The Evolving World of Medical JournalsTaking CVIR into the FutureWilliam F. Curtis, Ph.D. Executive Vice President

  2. Convenient “portable document format” Excellent brand recognition Established business model No instruction manual required

  3. Technology driven format Evolving business models Infinite possibilities Requires license to operate www.SpringerLink.com www.Springer.com

  4. SpringerLink (COUNTER report)

  5. SpringerLink (COUNTER report)

  6. For Springer, there is a strong correlation between citations and online usage Similar results for Elsevier journals have been reported

  7. Manuscripts, the raw material of CVIR, are created and transmitted electronically All processing is now handled electronically Editorial Production Primary delivery to consumer is by the internet Readers (users) Librarians (buyers) STM publishing is arguably one of the most thoroughly realized web-based businesses

  8. …because everything is connected • High quality content is provided by authors, reviewers and editors • But today it is important to give users more than just the content • Journals need to offer services that help readers manage the wealth of information.

  9. Clinicians now read about 270 articles per year Time spent using information is rising Readers are looking for greater online functionality around content Information delivery modes will change during the next decade By 2010, 50% of the global population will have a mobile phone Africa is going straight to wifi and mobile phone Media convergence: handhelds and laptops Only 1 in 10 readers becomes an author Majority of authors write only 1 paper Authors are looking for quality and speed Social networking is important in science A focused place where experts go for information

  10. He goes to SpringerLink for the article

  11. Visualize scientific research:─ plot authors, subjects, institutions on a map ─ detect trends and important (new) keywords ─ utilize all metadata stored on SpringerLinkwww.AuthorMapper.com

  12. www.SpringerImages.com • Images in PDF or PowerPoint format • Free for fair-use – no commercial use • No third-party content is made available • Access through libraries, institutions

  13. …because everything is connected. And new connections may be made, eventually leading to new publications…

  14. The Evolving World of Medical JournalsTaking CVIR into the FutureWilliam F. Curtis Executive Vice President, Medicine

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