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The Online Marketing Pyramid

The Online Marketing Pyramid. Traditional mktg: lower ROI. Email. Behavioral. Pay Per Click Ads. Social Media Presence. Search Engine Optimization. Dominant trend: Search Related Ads. Commercially available results next to the natural ones – 1 out of 6 referrals comes from ads.

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The Online Marketing Pyramid

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  1. The Online Marketing Pyramid Traditional mktg: lower ROI Email Behavioral Pay Per Click Ads Social Media Presence Search Engine Optimization

  2. Dominant trend: Search Related Ads Commercially available results next to the natural ones – 1 out of 6 referrals comes from ads Advertisements

  3. Disruptive Technology Explosive results Online Reputation Management: Control your digital footprint – Define your personal brand

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