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Name of the region/Town/City

Name of the region/Town/City. Relevance of the project CARAT to the project Košice INTERFACE 2013. One of the core concepts of the Košice INTERFACE 2013 project : - Dialogue initiation within the Carpathian region and crossing the S c hegen borders.

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Name of the region/Town/City

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  1. Name of the region/Town/City

  2. Relevance of the project CARAT to the project Košice INTERFACE 2013 One of the core concepts of theKošice INTERFACE 2013 project: - Dialogue initiation within the Carpathian region and crossing the Schegen borders. „Košice intends to serve as a link between the Carpathian region and its culture, on one hand, and Europe, on the other hand.“

  3. Košice INTERFACE 2013

  4. Hungary-Slovakia-Romania-Ukraine Cross-border Cooperation Programme 2007-2013 1. Call for project proposals: 16. June 2009 Deadline: 22. September 2009 Approval date: 3. June 2010 Contract signature: 19. January 2011 (16 months from the project submission) Project starting date: 27. January 2011 Project end date: 26. January 2013 (24 months) • Programme priority: 1. Promote economic and social development • Measure: 1.1 Harmonised development of tourism • Total eligible costs: 219 699,86 EUR • ENPI contribution: 197 729,88 EUR • SK = 122 610,53 EUR; HU = 24 867,22 EUR; RO = 26 565,95 EUR; UA = 23 686,19 EUR)

  5. Lead partner: Košice – EuropeanCapital of Culture 2013, n.o. Cross-border partners: Partner in Hungary:Sárospatak VárosÖnkormányzata Partner in Romania: FonduldeDezvoltare a EuroregiuniiCarpatice Romania - FilialaBaia Mare - FDEC Baia Mare Partner in Ukraine:Hromadskaorganizatsija „KarpatskaFundatsija“

  6. WHAT DO WE WANT TO ACHIEVE • To learn how to create PUBLIC - PRIVATE partnerships in the tourism sector • To develop methods how to build an attractive and complex tourism products • To Learn new ways of promoting and market these products

  7. WHO ARE TARGET GROUPS Direct • Local /Regionaladministrations (tourismdepartments, ...) • NGOs • SMEs – stakeholdersprivate/public • Partnerships / Associations Indirect • Generalpublic / tourismprofessionals • Policymakinginstitutions

  8. KEY PLAYERS IN DESTINATION MANAGEMENT • Local Authorities • Town management (environtment, tourism, urban) • Transport providers • Attractions, Events, Cultural organisations • Accommodation providers, restaurants • Tour operators, Travel agencies – incoming • Local associations/partnerships (business)

  9. ACTIVITY 1 MAIN PROJECT ACTIVITIES • CooperationPlatformDevelopmentwithintourismareaoftheborderregion / 7 STEPS • Analysisofpartnershipcreationpossibility (public/private) • Analysisoftourismpotential

  10. ACTIVITY 2 • JointTourismDestinationPlan/strategy and actionplansellaboration • Currentsituationevaluation • Supply and DemandSide • Comparative study • Workshop • ActionPlans

  11. ACTIVITY 3 • Joint Marketing and promotion study elaboration • Eachregiontargetmarkets • Keyproductsofthearea • New trends and formsof marketing • E-tourism • Platformfor marketing – unofficialpartnership (to official..)

  12. ACTIVITY 4 • TrainingProgrammedevelopment and implementation • ForKeyStakeholders& partnership • Product Innovation & Development • Marketing of the products • Tourism partnership further development and sustainability

  13. ACTIVITY 5 • International Conference – Innovations in Tourism Destination Development and Marketing • Innovations and new trends in tourism publication / Best Practice & Case Studies • Core outputs of the project presentation

  14. ACTIVITY 6 • Interactive cross-border web platform development focused on sustainability of the collaborations • Access to materials / e-learning • All outputs presentation • Publication presentation

  15. Thank you for your attention Mária Gurbaľová Project Manager Peter Germuška Project Coordinator

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