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Key Digital Marketing Trends

Any business in any industry can benefit from digital marketing. Regardless of what your company sells, digital marketing still entails creating buyer personas to identify the needs of your target audience and creating valuable online content. That is not to say that every business should implement a digital marketing strategy in the same way.

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Key Digital Marketing Trends

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  1. Key Digital Marketing Trends

  2. What is the main digital marketing trend for 2021 to consider your business? 1. Paid media 2. Artificial intelligence: If you have not realized, 2020 may be built by many people to dominate artificial intelligence (AI). This must be in the heart of the global business and industry in the future - and it has taken over a lot of simple work. Artificial intelligence will soon become a driving force behind many services and, at present, we have seen it implemented in fields such as: ● Basic communication ● product recommendations ● content making. ● Email personalization. ● e-commerce transactions 3. Chatbots: Chatbots will continue to be an important part of digital marketing in 2021. This AI-based technology uses instant messages to chat in real-time, day or night, with your site or visitors.

  3. Digital Marketing Trends 2021

  4. 4. Personalization: If you want to stand out in 2021, you need to personalize your marketing - and that means content, product, email, and other personalized ones. 90% claim they found interesting personalization for former: Netflix and Amazon, with recommended film products or titles. Starbucks uses a gamified mobile application that refers to data such as a history of purchase and location to get personally, allowing customers to adjust their drinks, and encourage further use with the appreciation system. 5. Voice optimization: With the introduction of Siri, Alexa, Cortana, and Google Assistant, the popularity of voice searches, where users talk directly to their devices instead of typing requests or doing tasks manually, being increasing. When consumers adapt and start using more and more voice assistants, marketers who work with SEO must consider optimizing their website to recognize voice search.

  5. Many brands include sound search in their digital marketing strategies to provide value-based content effectively to their customers: ● Patrón Tequila helps consumers access personalized cocktail recipes ● Domino allows Pizza-lovers to order from the comfort of their sofas without having to pick up the phone or even order online ● PayPal users can involve siri to send money to friends, family or business ● Nestlé creates skills that provide sound instructions when you cook ● Campbell's has skills that help hungry consumers choose and cook recipes 6. Video content: Video content gets traction as a form of increasingly popular content. With live videos, stories, and TV Instagram, the more businesses use videos as a digital marketing tool. Some marketers will be above and beyond and create personalized video messaging as opposed to email calls or telephones, which may prove to be a new way that promises to involve customers.

  6. Thank You!!

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