1 / 43

Stato It Pvt Ltd | Digital Marketing | Internships

We provide Digital marketing services and Internship programs for freshers to set a path for their career.

statoitpvtltd
Download Presentation

Stato It Pvt Ltd | Digital Marketing | Internships

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. DIGITAL MARKETING SUB DOMINES I DIGITAL MARKETING

  2. SUB DOMINES • SEO (SEARCH ENGINE OPTIMIZATION) • SEM (SEARCH ENGINE MARKETING) • SMO (SOCIAL MEDIA OPTIMIZATION) • SMM (SOCIAL MEDIA MARKETING) • E-MAIL MARKETING • MOBILE MARKETING • AFFILIATE MARKETING • GOOGLE ADSENCE

  3. SEO • IN SEO WE HAVE 2 MAJOR THINGS • ONPAGE OPTIMIZATION • OFFPAGE OPTIMIZATION

  4. ONPAGE OPTIMIZATION • ONPAGE OPTIMIZATION USE TO MAKE THE SITE AS SEO FRIENDLY • 1) URL REWRITING 2) TITLE TAG OPTIMIZATION 3) MATA DESCRIPTION OPTIMIZATION 4) CANONICALIZATION 5) IMAGE ALT TAGS OPTIMIZATION 6) ADDRESS TAGS OPTIMIZATION 7) SITEMAP.XML 8) ROBOTS.TXT

  5. OFF PAGE OPTIMIZATION • 1) LOCAL BUSINESS LISTING • 2 ) ARTICLE SUBMISSIONS • 3) BLOG SUBMISSIONS • 4) IMAGE SUBMISSIONS • 5) VIDEO SUBMISSIONS • 6) MEMS CREATION AND SUBMISSION • 7) RSS FEED SUBMISSIONS • 8) BLOG COMMENTING • 9) MICRO BLOGGING • 10) DIRECTORY SUBMISSIONS • 11) BOOKMARKING SUBMISSIONS • 12) PDF SUBMISSIONS • 13) PPT SUBMISSIONS • 14) SOCIAL MEDIA OPTIMIZATION • 15) Micro blogging • 16) blog submissions • 17) press release submissions • 18) wiki submissions • 19)wikipedia • 20) BlogSpot creation and submissions • 21) Forums postings • 22) Classified submissions • 23) Reach snippet creation • 24) Google business page creation. • 25) Search engine submissions.

  6. URL REWRITING • Url’s with special charectors will not good for seo(Note : Except “–”). So we need to replace with “-” • Url’s with With “_” can be used in ppc landing pages.

  7. TITLE TAG OPTIMIZATION • Title tag will play major role in seo. So we need to check the title tags for all the inner pages and we have to check title tag placed in correct place or not. • Title tags can include our brand name along with main keywords which we target. • Title tage should not be contains more then 60 charectors.

  8. MATA DESCRIPTION OPTIMIZATION • We have to check that the site description for all the inner pages of the website correctly placed or not if description tag does not exist we have to write the description in brief and past in the head tag in every individual page. • The meta description should not be more then 150 charectors.

  9. CANONICALIZATION • We have to implement the canonical tag to redirect the site as both www. And non www. Site as well.

  10. IMAGE ALT TAGS OPTIMIZATION • Image Alt Tags are as important as Title tag. • When we get the website to work we have to check out all the image alt tags. If we find any images without or empty alt tags we have to implement Alt tags for all the images with in the website to make our web site as SEO friendly.

  11. ADDRESS TAGS OPTIMIZATION • In web site designing we will use Address tags like H1,H2,H3,H4,H5,AND H6, We have to check all the address tags and if it is not available we have to implement at least h1, h2, h3 tags for the web site.

  12. ROBOTS.TXT • Robots .txt file is use to crawl our website in google to index our web site with help of sitemap.xml.

  13. SITEMAP.XML • Sitemap.xml file is as important as robots.txt. It includes innerlinks and images in the website.

  14. OFFPAGE ACTIVITIES • Offpage optimization techniques are helpful to get backlinks for our website. We can target our keywords through off page technics as well.

  15. SEARCH ENGINE SUBMISSIONS. • Search engine submissions is the most important factor. We should add our company/brand in the Search Engines to index our website in the search engines.

  16. REACH SNIPPET CREATION • Through Rich snippets we will give geografic lo0cation of our business. Add reviews for our brand and contact information and website’s innerlinks as well.

  17. GOOGLE BUSINESS PAGE CREATION. • Google business page is important factor to to create rich snippet. • In google business page we will include working hours, work place, contact numbers, and address.

  18. FORUM POSTINGS • Through Forum postings we3 will get high quality backlinks to boost up our Keywords in SERP.

  19. LOCAL BUSINESS LISTING • Local business listing is helpful to get our brand in serp. • It will help us to drive traffic to our web site.

  20. BLOGSPOT CREATION AND SUBMISSIONS • Blogspot creation is very important to get our keywords in top of serp. • It will get effective backlinks for our web site.

  21. ARTICLE SUBMISSIONS • Article submissions are as important as Blog spot it will give us more effective backlinks, and it will help us to boost our keywords in search engines organic search.

  22. MICRO BLOGGING • Creation of micro blogs is as important as blogs creation to get our keywords in top of serp.

  23. BLOG SUBMISSIONS • Blog submissions are very important factor to get our keywords in top of serp.

  24. BLOG COMMENTING • Blog Commenting help us to dive the traffic in to our website. Only thing is we should target related blogs.

  25. DIRECTORY SUBMISSIONS • Directory submissions will help us to get back lins and get traffic in to our website. It will help us to focus on our main keywords boosting mand brand name as well.

  26. BOOKMARKING SUBMISSIONS • Book marking websites act as same as directory submissions. • We can focus on high pagerank bookmarking websites to get instant results.

  27. CLASSIFIED SUBMISSIONS • Classified submissions will help us to our brand awareness in the market and get traffic to our website and get instant leads for our business.

  28. PRESS RELEASE SUBMISSIONS • Press release submissions get High quality backlinks for our website.

  29. WIKI SUBMISSIONS • Wiki submissions are as same as like blog submissions and commenting.

  30. WIKIPIDIA • Wikipedia is the thing that we will introduce our brand in the market to get more leads to our website.

  31. IMAGE SUBMISSIONS • Image submissions play the major role in seo to drive traffic to our website.

  32. VIDEO SUBMISSIONS • Video submissions act like image submissions. • It will provide more impact for our website to drive traffic and generate revenue for our brand.

  33. MEMS CREATION AND SUBMISSION • Mems creation is the part of social media optimization. We will give breiaf information about our brand(Image).

  34. RSS FEED SUBMISSIONS • RssnSubmissions act like directory submissions. If our web site with out Rss feed we have to create online and upload in the site and then submit to get effective results.

  35. PDF SUBMISSIONS • PDF SUBMISSIONS helpful to get nmore traffic to our website.

  36. PPT SUBMISSIONS • PPT submissions act as same as pdf submissions.

  37. SOCIAL MEDIA OPTIMIZATION • Social media submissions also a part of social media optimization. It will drive the traffic in to our website.

  38. SEM(SEARCH ENGINE MARKETING) • SEM is an paid ad campaigns, we can create campaigns for our brand and focus on our main keywords to get instant leads.

  39. CPC(COST PER CLIC)/PPC(PAY PER CLICK) • Cpc is an most important thing in SEM. • If user will click on our add Search engine will deduct money from our daily budget as well.

  40. CPM(COST PER MILLION CLICKS) • CPM is use to get our brand averness in the market place. • Search engine will charge us when we get million clicks for our brand.

  41. ROI(RETURN ON INVESTMENT) • ROI is the ratio of your net profit to your costs. It's typically the most important measurement for an advertiser because it's based on your specific advertising goals and shows the real effect your advertising efforts have on your business. The exact method you use to calculate ROI depends upon the goals of your campaign. • ROI= (Profit – Cost) / Cost

  42. SOCIAL MEDIA OPTIMIZATION • Social media optimization will help us to get more business, and it will drive more traffic to our web site. • We can focus on social media sites like fb, linkedin, twitter, instagram, Pintrest, tumblr, Google+ etc., to get traffic to our website.

  43. SOCIAL MEDIA MARKETING • Social media marketing is as same as SEM. It will give effective results for our business.

More Related