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SYMPROVE

SYMPROVE. The Probiotic Market. The probiotic market is worth $32 billion globally. 60% of UK/Irish households regularly purchase them. A wide variety of probiotics on the market that claim to work. So, do they work?.

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SYMPROVE

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  1. SYMPROVE

  2. The Probiotic Market The probiotic market is worth $32 billion globally 60% of UK/Irish households regularly purchase them A wide variety of probiotics on the market that claim to work

  3. So, do they work? Do they contain the claimed number of viable organisms stated on the label? Scientists at University College London (UCL) independently conducted a study that compared leading probiotic brands to find out the truth. Do they possess the robustness to transit through the gut?

  4. Aim: To subject the products to three • challenge tests to assess if the bacteria: 4

  5. ARRIVED Only dairy-based (Actimel, Yakult) or water-based (Symprove) probiotics delivered 100% or more than the claimed content Arrived Delivers at least 75% of the amount claimed for the product Symprove Yakult Actimel 5

  6. SURVIVED Only two products survived stomach transit time (120 minutes), with one of these continuing to decline. nly one product seems stable Survived After exposure, are the surviving bacteria still concentrated enough? VSL#3 Symprove

  7. Symprove survivability A real time measurement of the heat (growth) signature of the bacteria colony. Independent research at University College London (preliminary research – not yet published) Symprove 1000 Dairy Dairy Dry 800 Big Brand Dry Faster and stronger growth than all others The only product to grow in a realistic time to give benefit Even stronger if acid attrition in the stomach is considered Dry Key: 600 P (µW) 400 200 0 0 20 40 60 80 100 120 TIME (h)

  8. Symprove Dairy Dairy Dry Big Brand Dry Dry Symprove survivability post pH shock A real time measurement of the heat (growth) signature of the bacteria colony after exposure to gastric juices. Independent research at University College London (preliminary research – not yet published) 1200 Key: 1000 800 600 P (µW) 400 200 0 20 40 60 80 100 120 TIME (h) 0

  9. THRIVED Only three products showed signs of strong growth within 10 hours. Others showed very slow, or even no growth Thrived Colony starts growing strongly within 10 hours to hit the target areas in the gut VSL3 Actimel Symprove 9

  10. Summary 10

  11. Overall results 11

  12. Irritable Bowel Syndrome 1 in 5households contain someone with IBS Despite the high prevalence the condition is extremely poorly managed Sufferers try an average of 5 products each month but around half are still left battling the symptoms long-term

  13. Probiotic efficacy 13

  14. Study results 14

  15. Study results 15

  16. Study results 16

  17. INTRODUCING NEW SYMPROVE

  18. What do we know? • We know it works – KING’s • We know how it works – UCL • We know that 1 bottle doesn’t work • We know price is a barrier

  19. Symprove New Brand World • Proudly shows that • Symprove is all about • the gut • Clearly shows where • it works • Links to Arrive, Survive • and Thrive • Works on targeted A-S-T areas of the gut • The new packaging is • consumer driven and • supports our science • While it is keeping its natural and safety heritage 19

  20. Symprove 12 week commitment • The consumer commits • Symprove commits • The consumer benefits through: • Great value • Encouragement to compliance • The retailer benefits from: • A higher value sale • Repeat visits and sales • A higher rate of sale per customer • Increased loyalty

  21. Recent press coverage Monday, 22 September 2014

  22. Any questions….

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