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F*** Yeah Fluid Dynamics

F*** Yeah Fluid Dynamics. On science outreach and appealing to broad audiences. Nicole Sharp, Ph.D. APS Division of Fluid Dynamics Boston, MA 22 November 2015. N. S H A R P. A P S D F D. 2 2 N O V 2 0 1 5. FYFD in brief…. Established: July 2010 Platform: Tumblr

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F*** Yeah Fluid Dynamics

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  1. F*** Yeah Fluid Dynamics On science outreach and appealing to broad audiences Nicole Sharp, Ph.D. APS Division of Fluid DynamicsBoston, MA 22 November 2015

  2. N. S H A R P A P S D F D 2 2 N O V 2 0 1 5 FYFD in brief… • Established: July 2010 • Platform: Tumblr • Format: new posts MWF • Posts: 1370+ • Readers: 218,500+ • Featured by: • 850+ subscribers • 10,000+ unique visitors/month • 218,500+ followers • 2,400+ followers • http://fuckyeahfluiddynamics.tumblr.com

  3. N. S H A R P A P S D F D 2 2 N O V 2 0 1 5 • 2nd Reader Survey FYFD’s growth • APS DFD 2013 • 1st Reader Survey • Anonymity Ended • FYFD Started

  4. N. S H A R P A P S D F D 2 2 N O V 2 0 1 5 Who are the readers? • ~350 survey responses • Reader Age • Highest Education Level Achieved • Percentage of surveyed readers • Data from Aug. 2015 survey by P. Jarreau and N. Sharp; paper in preparation.

  5. N. S H A R P A P S D F D 2 2 N O V 2 0 1 5 Likes/Shares across all FYFD posts

  6. N. S H A R P A P S D F D 2 2 N O V 2 0 1 5 The Top 10%

  7. N. S H A R P A P S D F D 2 2 N O V 2 0 1 5 Samples from the top 10% L. Bocquet et al. S. Shankar et al. GMU R. Zhao et al. F. Oefner J. Bomber et al. K. Wiener T. Schnipper et al. E. Lutz

  8. N. S H A R P A P S D F D 2 2 N O V 2 0 1 5 Characteristics of popular posts • Phenomenon • Art • Research BBC L. Meudell N. Cira et al. • 3780 Likes/Shares • 2440 Likes/Shares • 1800 Likes/Shares • Number of Posts of By Category • Number of Posts

  9. N. S H A R P A P S D F D 2 2 N O V 2 0 1 5 Characteristics of popular posts • Phenomenon • Art • Research BBC L. Meudell N. Cira et al. • 3780 Likes/Shares • 2440 Likes/Shares • 1800 Likes/Shares • Data from Aug. 2015 survey by P. Jarreau and N. Sharp; paper in preparation.

  10. N. S H A R P A P S D F D 2 2 N O V 2 0 1 5 Anatomy of a popular post • Eye-catching visual • Highlight the beautiful, unusual, or unexpected • Brief explanation • Concise, phenomenon-focused, and with limited jargon • Sources for additional info • Offer more for those whose interest is piqued

  11. Nicole Sharp http://fuckyeahfluiddynamics.tumblr.com fyfluids@gmail.com Twitter: @fyfluiddynamics YouTube: fyfluiddynamics

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