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Accessible Reading for All - A Shared Vision

Discover how Axiell Media and MTM collaborate to drive sustainable change, implement the Marrakesh Treaty, and promote accessible digital reading. Explore the innovative strategies and market collaborations aimed at enhancing accessibility in the digital media landscape.

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Accessible Reading for All - A Shared Vision

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  1. Accessible reading for all – the power of a shared visionHow Axiell Media and MTM work together to drive sustainable change Eva Houltzén, CEO, Axiell Media Anne Stigell, Senior Advisor, Swedish Agency for Accessible Media (MTM) The Marrakesh Treaty in Action: Implementing the Treaty and More Ideas for Accessible Digital Reading Seminar at Oodi Library, Helsinki, March 12, 2019

  2. Innovating for tomorrow’s digital media AXIELL MEDIA VISION Make digital readingaccessible and sustainable for all. AXIELL MEDIA MISSION To provide a seamless reading experience, and help our customers profit from digital transformation. 

  3. Accessibilitythrough the valuechain? • Production • Publishing • Distribution • Consumtion & use 1000 + publishers 40 + retail shops 350 + libraries 70 000 digital books Global Axiell presence 55 markets

  4. Driving change – the examplebiblio • The appBiblio (2017) has changed patron behaviour • In 12 months audio bookloansrised by 100% • Audio booksnowstand for 30% of all digital bookloans in Sweden • The app has 120 000 + activeusers

  5. launch in finland 2019 • National supplierofe-lendingplatform& media (KL-KuntahankinnatOy) • Close to 10 000 titles in Finnish in the catalogue, growingeveryday.

  6. MTM Future Strategy Market Collaboration to Enhance Accessibility – MTM and Axiell Media Cooperation The Marrakesh Treaty in Action Helsinki March 12, 2019 Helsinki Conference 2019

  7. Swedish Agency for Accessible Media (MTM) – Vision and Focus A society where all media is accessible MTM gives people with print impairment access to the media they want in the format they need Helsinki Conference 2019

  8. Accessible reading – a human right • International and national laws and regulation • Schools and education • Library services • Implementation of the Marrakesh Treaty in European Law • access to print works in formats adapted for persons who are blind, visually impaired or otherwise print disabled • Usage and cross-borderexchange Helsinki Conference 2019

  9. 2016 – “MTM Direkt” A joint agreement between MTM and Axiell Media to promote a more efficient production model • Publishers deliver book files via Axiell Media to MTM to be used as a basis to produce accessible books (Braille, audio) • More efficient and quicker production • Improved quality of files Helsinki Conference 2019

  10. 2018 – MTM’s Future Strategy • User Perspective • Needs, expectations, development • Promote market involvement in accessible products and services • Market analysis of the commercial market • Reduced dissimilarities between commercial and accessible products and services • Outreaching activities • MTM organisation Helsinki Conference 2019

  11. European Accessibility Act E-books, E-book readers and E-commerce The Marrakesh Treaty in Action Helsinki March 12, 2019 Helsinki Conference 2019

  12. First EU legislation with requirements for private sector • Universal Declaration of Human Rights (UDHR) • Convention on the Rights of Persons with Disabilities (CRPD) • Web Accessibility Directive (EU) • Public Procurement Directive (EU) • Similar to other legislation (product safety and medical devices directives • New products and services • All services and products offered (For e-books e.g. publishers or companies involved in distribution) Helsinki Conference 2019

  13. ICT consumer products and services • General purpose ICT consumer products – computers, smartphones, tablets • Electronic communication services (internet access, telephone access, emergency communication) • Consumer banking services and terminals • Public transport services and terminals • E-commerce • E-books and e-readers • Smart-TV’s and set-top-boxes. Services to access AV media services Helsinki Conference 2019

  14. EAA – Definition of e-book (service) and e-reader (product) (25) "e-book and dedicated software" means a service, consisting of the provision of digital files that convey an electronic version of a book, that can be accessed, navigated, read and used and the software including mobile applications dedicated to the accessing, navigation, reading and use of those digital files. It shall not include software covered under definition 25a(new); (25a) "e-reader" means dedicated equipment, including both hardware and software, used to access, navigate, read and use e-book files; Helsinki Conference 2019

  15. Specific requirements for e-books • Synchronization of text and audio • E-book files shall not interfere with assistive technology • Ensure that content, navigation of file content and layout, provision of structure, flexibility and choice in presentation of content • Metadata so that they can be discovered – in order for users to be able to search for accessible e-books • Digital Rights Management (DRM) shall not block accessibility features Helsinki Conference 2019

  16. Market Collaboration to Enhance Accessibility - pilots MTM & Axiell Media pilots • Accessibilityin subscription services Biblio • Accessible (enough) e-bookSelectedpublishers, Axiell Media

  17. Accessibility test biblio • Axesslabperformed Reading System Evaluation on Biblioapp • 45 test items in 6 categories (epubtest.org/testsuite) • Lowhangingfruits: • Navigation support • Read aloud

  18. Accessibility test biblio • Axesslabuser test • Print impairments • Lowhangingfruits: • Separation ofelements • Focus elements in interactiondesign, for ex placingsearch

  19. Text to speech in biblio web • From March as a complementary service to Biblio Web throughReadspekaer partnership • Read aloudofcontent & highlighted text • Swedish, Finnish, English, Arabic as a start

  20. Ace validation test • Ace in Axiell Media publishing process • Accessibility checking tool, Ace by DAISY, to evaluate conformance to the EPUB Accessibility Specification. • Publishers will get feedback on every file • Publisher can disregard, optimize the file or ask Axiell Media to optimize the file.

  21. Howcan the Librarytake part? • Tender requirements • Promote standards • Active users and active partners • Developmentroadmap • Publisher interaction • Ask & Letusknow…

  22. Thank you!Anne Stigellanne.stigell@mtm.sewww.mtm.seEva houltzéneva.houltzen@axiell.comwww.axiellmedia.com The Marrakesh Treaty in Action: Implementing the Treaty and More Ideas for Accessible Digital Reading Seminar at Oodi Library, Helsinki, March 12, 2019

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