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Podcasting is on the increase and will continue to gain popularity and your digital marketing company does not want to be left behind! What's not to love about this? The entrance barrier is low, the ability to build distant relationships is strong and the chance to reach a huge and engaged audience is limitless! <br>
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MAKE THE MOST OUT OF THE SURGE IN PODCASTS Copyright © 2021 Stellar Digital. All rights reserved.
AboutStellar Digital Stellar Digital first made its debut in 2015. The company primarily works in application development, digital marketing, and web design. Stellar Digital's goal is to provide solutions to all growing businesses through their wide range of digital services. • To provide utmost satisfaction to our clients through quality • Mobile • Web app • Digital solutions in affordable prices. • Consecutively modernize • Develop unique application services • Soar the future prospect of business. • 100% client contentment • Best service delivery on time is our priority. Copyright © 2021 Stellar Digital. All rights reserved.
MAKE THE MOST OUT OF THE SURGE IN PODCASTS Let’s be real. Before going through this entire article, you’ve already made up your mind to not undergo that pain. You see, we’ve reached such a time in our lives that the patience-level of the readers are receding and with this, arrives the era of podcasts. This sudden surge has demonstrated some really impressive facts: • Every week, approximately 155 million individuals have been listening to podcasts since 2020 • Podcast listeners watch seven different episodes every week on average • The most common age group for podcast listeners is 25-44, accounting for 49% of all listeners • Over 700,000 podcasts are now live, with 29 million audio episodes accessible • Spotify is currently the most popular podcast app in the world, closely followed by Apple's podcast app September 30th of every year is celebrated as International Podcast Day Copyright © 2021 Stellar Digital. All rights reserved.
SO, WHAT DOES ONE UNDERSTAND BY A PODCAST? A podcast is a series of episodes that are digitally created and organized and focus on a certain subject or themes such as technology, start-ups or anything else. We may call it a radio in digital form. Podcasts are often free and may be found on a variety of platforms. To listen to Podcasts, all you need is a device and a good internet connection. Dave Winer (a software developer) and Adam Curry began podcasting in 2014 (MTV Video Jockey). Ben Hammersley coined the name "Podcast" to popularize the notion. The journey, which began in 2004, got significant traction in 2013 when Apple Inc. revealed that they had reached 1 billion podcast users. More than 9,00,000 Podcasts were streaming as of January 2020 and millions of people listened to them at least once a month. Podcasts have grown in popularity dramatically since then. Copyright © 2021 Stellar Digital. All rights reserved.
THE SECRET TO A PODCAST’S SURGE It’s a universal fact- the initiation of its popularity began back in the USA. The ease of podcasts is one of the reasons they are growing more popular. Users may listen to audio episodes while jogging, cooking or cleaning, among other activities. As a result, they provide a simple approach to learn while doing anything else. Podcasts also allow listeners to educate themselves without spending a fortune. The world we live in focuses on social concerns. There was a time when people were able to learn more about these subjects through shows, as well as hear a greater spectrum of voices—or listen to people who held similar beliefs. In terms of education, podcasts can assist listeners in learning more about areas of interest to them. They can also learn about the sector in which they work, receive vital insights for school test subjects or learn a new skill. However, podcasts aren't only for learning. They are also a source of enjoyment for many listeners. This is not dissimilar to radio shows. Aside from the broadcasts themselves, podcasts provide listeners with access to a similar community. Copyright © 2021 Stellar Digital. All rights reserved.
CAN PODCASTS BE A PART OF A FIRM’S DIGITAL MARKETING STRATEGY? The good news is- YES! Podcasts are adaptable, illuminating and overwhelming. One single media has so much promise that no marketer should overlook it. Our strategy at Stellar Digital will assist you in defining and structuring your podcast program to coincide with your marketing objectives, as well as defining an execution plan that fits your schedules and budget. Podcasts are produced by around 3% of marketers. Podcasting is a very successful approach to promote a business in a digital marketing agency and the following are the reasons why you should include a digital marketing podcast in your marketing strategy • Low entry barriers • Increases website traffic and improves SEO strategy • Improves brand visibility • Targets new audience • Engaging factor Copyright © 2021 Stellar Digital. All rights reserved.
OUR LAST TAKE ON PODCASTS Podcasting is on the increase and will continue to gain popularity and your digital marketing company does not want to be left behind! What's not to love about this? The entrance barrier is low, the ability to build distant relationships is strong and the chance to reach a huge and engaged audience is limitless! So, cease thinking twice and go join the masses! Copyright © 2021 Stellar Digital. All rights reserved.
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