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Expanding Opportunities with Satellite and GPRS

Expanding Opportunities with Satellite and GPRS. Using SkyWave SureLinx 8100 integrated D+ and GPRS. Agenda. Where satellite is used today Satellite and GPRS opportunities Values and benefits of integrated satellite and GPRS SkyWave SureLinx 8100 Summary. Marine (VMS, SSAS, LRIT, etc.).

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Expanding Opportunities with Satellite and GPRS

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  1. Expanding Opportunities with Satellite and GPRS Using SkyWave SureLinx 8100 integrated D+ and GPRS

  2. Agenda • Where satellite is used today • Satellite and GPRS opportunities • Values and benefits of integrated satellite and GPRS • SkyWave SureLinx 8100 • Summary

  3. Marine (VMS, SSAS, LRIT, etc.) Land Mobile (tracking, security, Hazmat, etc.) Government, Military & Defense Fixed/SCADA Aeronautical Truck container monitoring Maintenance Scheduling Environmental & Fishing buoys Uses of Satellite Communications Satellite communication is used in wide range of applications, on land, at sea and in air. SkyWave D+ satellite communications is an industry leader

  4. D+/GPRS Creates Opportunities

  5. Agenda • Where satellite is used today • Satellite and GPRS opportunities • Values and benefits of integrated satellite and GPRS • SkyWave SureLinx 8100 • Summary

  6. Hazmat Application Opportunity • North America: $16 million annually Business drivers • Hazardous Materials (Hazmat) transport vs. national security • High value, high priority Challenges • Coverage in unpopulated areas • Cost of communications Solution • SureLinx 8100 D+/GPRS Green = GSM Coverage • 2.7 million1 HazMat truck drivers USA • Assume 1% truck deployment • $50/month 1 – CNN, January 2005

  7. Truck Security Application Opportunity • South America: $165 million annually Business drivers • Cargo & trucks are high risk • Better logistics improves operating margin Challenges • Coverage in dangerous areas • Cost of communications • Thieves defeating tracking systems Solution • SureLinx 8100 D+/GPRS Green = GSM Coverage • 5 million trucks in South America1 • Assume a 10% take rate • $30/month 1 – based on independent study and BR = 10% of GDP South America

  8. VMS Application Opportunity • Global: $145 million annually Business drivers • Fishing vessel must report trip & catch information • Vessel must have safety alert system Challenges • Coverage at sea • Cost of communications • Environmental Solution • SureLinx 8100 D+/GPRS Green = GSM Coverage • 3,000 vessels >40 GRT Malaysia • Global est. 600,000 similar vessels • $20/month 1 – UN Food & Agriculture, 2001 2 – Malaysia production = 0.5% global

  9. Agenda • Where satellite is used today • Satellite and GPRS opportunities • Values and benefits of integrated satellite and GPRS • SkyWave SureLinx 8100 • Summary

  10. GPRS Coverage Map (Source: GSM World) • GSM coverage indicated by orange shading • GPRS coverage may be less than GSM • Much of the world remains uncovered (primary resource and transportation routes)

  11. Example of Combined Coverage Map (Sources: GSM World, Inmarsat) • Satellite provides ‘back-up’ network coverage for increased reliability & reduced risk • SkyWave D+ offers global coverage to 75° latitude

  12. Cost Benefits of D+/GPRS Integrated D+/GPRS GPRS Only D+ Satellite Only • Exception-based reports • Status queries • Canned text messages • Free-form text messages • Logistics details • Detailed status and history • Out-of-cell violations: • Security anywhere • Safety anywhere • Exception-based reports • Status queries • Canned text messages • Out-of-cell violations: • Security anywhere • Safety anywhere • Exception-based reports • Status queries • Canned text messages • Free-form text messages • Logistics details • Detailed status and history • Out-of-cell violations: • Security anywhere • Safety anywhere Secure, ReliableandEconomical $10 cost per month $15 cost per month $20 cost per month

  13. Designed for Enhanced Security Integrated satellite and GPRS Exposed terminal may increases risk to assets, cargo and human safety • “Stealth” installation • Compact size • Multiple antennas

  14. Implementation Issues Non-integrated Satellite and GPRS Integrated Satellite and GPRS VS. • Single step programming • Results in higher quality • Simplified cabling, support • Intelligent routing • Low total cost of ownership • Two step programming • Greater chance of error • 2 Products: steeper learning curve • Brute force routing • Higher total cost

  15. Cost Savings AVL/Security Solution: SG&A 3 year COST PER UNIT Airtime Cost Install + Maintenance Cost 1 Hardware Cost Integration/Support Cost 0.8 • Assumptions: • Units in service growth:year 1: 100%year 2: 15%year 3: 10% • 3 month delay for Separate GPRS and D+ • Typical market pricing on equipment and airtime 0.6 Relative Cost per Unit 0.4 0.2 0 Separate GPRS and D+ SkyWave Integrated D+/GPRS Integrated solutions have lower total cost: 17% with SkyWave D+/GPRS

  16. Benefits Faster time to market • 8x better chance of success • Reduced integration hassles • Accelerated sales; increased revenue Significant cost savings • Cost-efficient messaging • 1/3 operations support cost • Lowest-cost message routing • Total cost savings improves bottom line Increased Profitability Higher end-user satisfaction • Faster problem resolution • More accountability

  17. Summary of Requirements • Satellite provides back-up communications for GPRS • Integrated satellite and GPRS provides: • Seamless availability of communications service; • Cost improvements; • Access to a broader market of opportunities; • Faster, simplified integration & deployment; and • Greater profitability, increased ROI.

  18. Agenda • Where satellite is used today • Satellite and GPRS opportunities • Values and benefits of integrated satellite and GPRS • SkyWave SureLinx 8100 • Summary

  19. SkyWave SureLinx 8100 • SkyWave’s D+/GPRS integrated wireless controller • Leverage D+ knowledge to create new opportunities with GPRS • Intelligent, least-cost message routing • Single-step programming • Short learning curve • Low TCO

  20. Agenda • Where satellite is used today • Satellite and GPRS opportunities • Values and benefits of integrated satellite and GPRS • SkyWave SureLinx 8100 • Summary

  21. Summary • Combine D+ with GPRS • To maintain a critical lifeline to mobile & remote assets; • To enhance reliability for existing applications; • To build new applications. • SureLinx 8100 D+/GPRS • Increase security with small footprint; • Simplify integration; • Simplify message handling; • Leverage existing D+ expertise; • Lower total solution cost.

  22. Contact Us For more information on expanding your business opportunities with Satellite and GPRS, or on the SureLinx 8100 and other SkyWave products: SkyWave Mobile Communications Tel: +1 613-836-4844 Email: sales@skywave.com Web: www.SkyWave.com

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