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MFAT/NZTE “Practical Steps” November 2012

MFAT/NZTE “Practical Steps” November 2012. Practical Steps to Getting to Market. Documentation Requirements Shipping Process and Getting to Market Key Tips and Lessons Learned. Documentation Requirements. Standard: Commercial Invoice Packing List Packing Declaration

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MFAT/NZTE “Practical Steps” November 2012

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  1. MFAT/NZTE “Practical Steps”November 2012

  2. Practical Steps to Getting to Market • Documentation Requirements • Shipping Process and Getting to Market • Key Tips and Lessons Learned

  3. Documentation Requirements • Standard: • Commercial Invoice • Packing List • Packing Declaration • Certificate of Origin • Bill of Lading • Phyto Sanitary Certificate

  4. Documentation Requirements • Other: • Quality Certificate • Quantity Certificate • Certificate of Non Manipulation • Clarify what is required: • Why? • Where? • What? • Original or Copy Documents

  5. Documentation Requirements • Certificate of Origin • Arrange through 3rd Party • IVS: www.ivslimited.co.nz • Chamber of Commerce: www.chamberdocs.co.nz • Application Process • Cost approximately $35.00

  6. COO Example

  7. Shipping and Getting to Market • The Shipping Process • Air and Sea Service Profile • Role of the Exporter • Role of the Importer • Role of the Freight Forwarder

  8. The Shipping Process

  9. Airfreight Services • Airfreight Services ex Auckland: • Two Direct services daily • Air NZ to Shanghai  B767 aircraft • China Southern to Guangzhou A330 aircraft • Regularly booked to capacity with live lobsters & other foodstuffs • Transhipment services to major Chinese airports via carriers home city: • Cathay Pacific via HKG • China Airlines via TPE • Korean Airlines via ICN • Malaysia Airlines via KUL • Qantas via SYD • Singapore Airlines via SIN • Thai Airways via BKK

  10. Seafreight Services • Multiple Carriers ex New Zealand to China • Transit times 17 to 22 days direct • Add One to Two Weeks for Trans-ship • Match service to your product and customer destination • Be aware of Peak Season: Feb to May

  11. The Shipping Process • Role of the Exporter • Take Ownership • Role of the Importer • Clarify Requirements • Role of the Freight Forwarder • Facilitate Process

  12. Lessons Learned and “Key Tips” • Documentation Accuracy : weight, m3, detail; all must match • Documentation Requirements: Why/Where/What. Clear Communication • Prepare and Understand each point of your supply chain and the relationship between you as the shipper and your customer/importer • Import Eligibility - can your customer legally import? • Inco Terms of Trade: FOB/CFR/DAP • Use of Bonded Warehouse (trans-ship LCL – inland/understand cost) • Do your home work and research – utilise: • MFAT • NZTE • Freight Forwarder • Ship on a direct service to avoid non-manipulation issues on tariff items

  13. Key Tips continued… • Presence – successful companies are those who have a presence all the time, or are committed to sustained visits, build face to face relationships – China Air, 13 visits, 18 months • Partners – choose carefully and maintain communication • Product/brand – ensure these fit the market – what does your brand “mean” when translated? • Political, social, law & order, geographical, language, customs and culture need consideration • Growth driven regionally take into account provincial base – not just on the main centres

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