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NetBlue

NetBlue. NetBlue Investor Relations. NPSM-1000. N et bl ue. Contents. 1. Company Overview 2. NetBLue Products 3. Business Area & Market Strategy 4. Investment Highlights 5. WiBro. NetBlue. NPSM-1000. NPSM-1000. Company Overview. Introduction Vision History Senior Executives

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NetBlue

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  1. NetBlue NetBlueInvestor Relations

  2. NPSM-1000 Netblue Contents 1. Company Overview 2. NetBLue Products 3. Business Area & Market Strategy 4. Investment Highlights 5. WiBro

  3. NetBlue NPSM-1000 NPSM-1000 Company Overview • Introduction • Vision • History • Senior Executives • Financials

  4. Company Overview Date Founded 1999.10.29 Mobile Communication CEO Kim, Hak Byung Marketing R&D Mobile SoC Capital 9,800 million won 26 people Staffs Education Kit • WiBro Chip • WiBro Development Kit Manufacturing(Fabless) Main Items 1-1. Introduction “Venture FABless with WiBro Model Chip Design Technology”

  5. Company Overview 2008~“Mobile Chip Design Company” WiBro SoC WiBro Module 2006~2007“WiBro Market Entry” 1998~2005“IDC Revitalization” WiBro Development Kit ModemDesign Semi-conductor Process Server hosting Embedded Design MAC Design Embedded Design ModemDesign Security Co- location System Design Education Contents 1-2. Vision

  6. 1-3. History 1999.12.NetBlue is founded. 2001.3.WSP contract with Daegu Police Department 9.Venture certification (KIBO, SMBA) 11.Cyber Trade Messenger 1.0 Version in P2P based on wired/wireless XML for mobile communication company 2002.3.“Wired/Wireless XML Groupware Messenger”,selected as 2002 Small BusinessInnovative Technology Development Business 6.Multi-integrated UMS contents site develop- ment and launch(SMS, WebFAX, Mailer) 9.Knowledge Management System Contract, Dynamic/Avatar Chatting Development 11. Small Business A/S Call Center Development / NUCElectronics 12.INT Multiplayer VOD, Daegu Central Library 2005.4.IT Consulting Company selected by SMBA 7.RFID Middleware Development(selected by SMBA as Technology InnovationProject) 8.GS-Soft Certification 10.RFID Logistics Automation Project Company selected by RIS, Daegu College 11.WiBro DevelopmentForum, Daegu 2006.1.RFID(900MHz) Project selected by MOCIE Next Generation Technology Company selected by MOCIE 2. Keimyung Univ. Medical Telematics RFID- PDA Solution Next Generation Research Center (WiBro Research Center) 3. NBSpace Development RFID Middleware v2.1 6. Invested by Kor. Development Bank (8.2%) 12. WiBro FPGA test Platform v1.0development 2007.3.RTL Design 4.Video conferencing with WiBro FPGA test Platform v2.0 5.Participated in MOBEX. 1999 ~2000 Early days 2003.2.ASP Provider selected by MIC 4.NUCElectronicsCTI Solution Development 2004.3.INNO-BIZ Company, ISO 9001 Certification 4.IT Consulting Company selected by SMBA 12. RFID Logistics Automation Project Company selected by RIS, Daegu College 2005~2007 Taking off 2001~2004 Developing

  7. CEO Kim, Hak Byung Executives Stock Distribution 1-4. Senior Executives “Technology experts with full of development experiences” • BS. Keimyung Univ. • Duty-free, Yamagiwa, Japan • CEO, Korea Internet Trade • CEO, NetBlue (current) PhD. EE. Kyungbuk National Univ. Chief, R&D Center, NetBlue Executive Lee, Dong In MS.EE. Yonsei Univ. LG Telecom CTO, NetBlue Executive Ok, Yoon Chul Chief, LA Branch, Daewoo CMO, NetBlue Executive Mo, Ji Hyun 91.8% CEO Kim, Hak Byung State-owned Bank Korea Development Bank 8.2%

  8. Appendix 1-5. Financials (Unit:million won)

  9. Appendix 1-5. Financials (Unit:million won)

  10. NetBlue NPSM-1000 NPSM-1000 NetBlue Products • NPSM-1000Portfolio • Features • Architecture • Comparison to Competitors • Development Process

  11. Introduce product 2-1. NPSM-1000Portfolio [ Mobile WiMax Devices] [ WiBro Evaluation Kits ] NPSM-1000 Education Kit PDA Laptop Cellular Multimedia Device Home Networking Application S/W Development Kit

  12. Introduce product 2-2. Features

  13. Introduce product 2-2. Features

  14. Introduce product MAC Software Multiple Access Channel Assignment Frame Format Duplexing Embedded Software Flash Memory Low MAC Processor AMBA BUS SRAM Mapping & Demapping Variable FFT/IFFT • Coding Process • - FEC • - CRC • - Randomizer • - Interleaver • - Scrambling ARM CPU RTOS Synchronization Multi- media RF Module Saw Filter Antenna System LNA 2-3. Architecture

  15. Introduce product 2-4. Comparison with Competitors

  16. Introduce product • USB/PCMCIA Card Type • Internal Chipset of Multimedia Devices 2008.12. 2007.4. • IEEE802.16e OFDMA PHY Test • (Can be) Education Kit 2006.12. • WiBro FPGA Test Platform v1.0 • CTC/CC Test • Signal Analysis 2-5. Development Process • WiBro SoC (Final Product) • Wave 2 • WiBro + DMB • WiBro Evaluation Kit • Universities, Colleges or Research Institutes • Application Software Companies

  17. NetBlue NPSM-1000 NPSM-1000 Business Area & Market Strategy • WiBro Market Analysis • Customer Analysis • Target Marketing Strategy • Sales Strategy • Budget

  18. Business Area & Market Strategy 850 710 440 200 40 2008 2009 2010 2006 2007 3-1. WiBro Market Analysis “There will be 8,500,000 WiBro subscribers throughout the country until 2010!” Unit: 10,000 900 800 700 600 500 400 300 200 100 0 Source: KISDI 2006.3.7

  19. Business Area & Market Strategy 11,600 6,600 3,800 1,600 470 3-1. WiBro Market Analysis “The global handheld device market will grow up into 11,600 billion won size until 2010! Current Handheld Device Market: 3,500 billion won Handheld Device and its System (Unit: billion won) Source: Hankyoreh News2006.8.9 2008 2009 2010 2006 2007

  20. Business Area & Market Strategy (%) 60 50 60.3% 40 30 20 22.6% 10 16.1% HPC Notebook PDA 3-2. Customer Analysis Which handheld device will be most appropriate for WiBro? High possibility for PDA to become the Killer Device for WiBro

  21. Business Area & Market Strategy (%) 60 50 40 50.8% 30 39.6% 20 10 9.6% Etc. Telematics DMB 3-2. Customer Analysis “High possibility for the linkage to other services to produce convergence products!” DMB service for people under age 30, students Telematics for people over age 30

  22. Business Area & Market Strategy 3-3. Target Marketing Strategy • WiBro Device Manufacturers without WiBro Chip Production Technology • 2nd ChipProvider finds the Niche Market!

  23. Business Area & Market Strategy 3-3. Target Marketing Strategy

  24. Business Area & Market Strategy 3-4. Sales Strategy Period: 2009.1~ 2011.12.

  25. Business Area & Market Strategy 3-4. Budget Period: 2007. 1~ 2009.12 Unit: 1,000 won

  26. NetBlue NPSM-1000 NPSM-1000 Investment Highlights • Unique Core Technology • Superior R&D Infrastructure • Stable Financial Condition • Core Competency

  27. Investment Highlights 4-1. Unique Core Technology “Low-power Modem Design Technology” 1. Power Control Manager

  28. Investment Highlights De-Interleaver SISO Decoder1 Interleaver SISO Decoder1 DEMUX De-Interleaver Soft Decision Soft Decision Determine whether it will continue the repeated decoding or not by each data block MUX Power ON Buffer for frame size Counter + Power OFF 4-1. Unique Core Technology “Low-power Modem Design Technology” Power Consumption Under 150mW 2. Improved Turbo Decoding Dropped by 65%(compared to fixed decoding)

  29. Investment Highlights R&D HR Carrier Academic Background Bachelor Degree (77%) MS. & PhD. (23%) 4-2. Superior R&D Infrastructure(Human Resources) “ R&D Human Resources compose 70% of Total HRs.” (Unit: people) Under 1 Yr. (7%) 5~10 Yr. (15%) Over 10 Yr.(15%) 1~5 Yr. (63%) Knowledge Based Venture Business whose R&D HRs compose 70% (19 people) of total HRs

  30. Investment Highlights 4-2. Superior R&D Infrastructure (Patents)

  31. Investment Highlights (%) 20 16.6 15 16.3 10 7.7 5 2.7 0 2004 2005 2006 2007 current (%) 16 (%) 15.1 60 12 11.5 45.3 40 38.6 8 34.6 31.6 20 4 0 0 0 0 2004 2005 2006 2007 current 2004 2005 2006 2007 current 4-3. Stable Financial Condition ROE Ordinary Profit Ratio (%) 16 12 9.5 8.2 8 5.4 5.5 4 0 2004 2005 2006 2007 current Debt Ratio Loan to Assets

  32. Investment Highlights • Low-power WiBro Model Design Technology • Holding Many Related Patents Unique Core Technology Mobile Internet Core Competency Venture Superior R&D Infrastructure Stable Financial Condition • High Rate (70%) of R&D Human Resources • Competent Researchers • 높은 R&D 인력비중 (전체 인력의 %) • 개발력 있는 연구원 4-4. Core Competency

  33. Investment Highlights • Low-power WiBro Model Design Technology • Holding Many Related Patents Unique Core Technology Mobile Internet Core Competency Venture Superior R&D Infrastructure Stable Financial Condition • High Rate (70%) of R&D Human Resources • Competent Researchers • 높은 R&D 인력비중 (전체 인력의 %) • 개발력 있는 연구원 4-4. Core Competency

  34. NetBlue NPSM-1000 NPSM-1000 WiBro KoreanMobile WiMax What is WiBro ? Price of WiBro Service WiBro Similar to Mobile WiMAX Comparison to Other Systems Categories of WiBro Service

  35. WiBro 5-1. KoreanMobile WiMax Multimedia Service Wireless Broadband WiBro Low Price High Mobility (Up to 120km/h)

  36. WiBro 5-2. What is WiBro ? WiBro (Wireless + Broadband) • WiBro enables two ways of wireless broadband internet access with various types of terminals (such as portable computer, mobile phone and other portable device) • WiBro is based on mobile WiMAX technology and mobile WiMAX is fully compatible with IEEE802.16e TDD OFDMA standards Companies ▶KT, SK Telecom Commercial Use ▶2006. 6 Nationwide Coverage ▶2008

  37. WiBro Online newspaper 4000page Internet search 5000page Music download 170 songs Messenger 500hours Online game 22hours Online shopping 330 times What can I do with 1G? 5-3. Price of WiBroService KT’s Price Policy

  38. WiBro 802.16e Mobile WiMax 802.16dWiMax 5-4. WiBro Similar to Mobile WiMAX WiBro v.s. WiMax Mobility (Handoff & Sleep mode) MAC SC OFDM OFDMA WiBro (TTAS.KO 06-0082) • Optional Advanced Features • AAS (Adaptive Antenna System) • STC/MIMO

  39. WiBro 5-5. Comparison to Other Systems

  40. WiBro 5-6. Categories of WiBro Service Consolidated Web Mail Real-time Mobile UCC Interactive On-line Multimedia Communication Customized Mobile Contents PC in My Hand

  41. WiBro 5-6. Categories of WiBro Service UCC • Mobile UCC with Quick & Easy concept of User interface • Unlimited Upload with High speed

  42. WiBro 5-6. Categories of WiBro Service Web Mail • Total Web Mail service based on One-time Registration • Enabling to use various Web Mail and POP3 Mail services through a single client

  43. WiBro Blog RSS News RSS RSS RSS MP3 TAG 5-6. Categories of WiBro Service My Web • Various information through fixed internet sites in real-time • Providing personal information without web surfing

  44. WiBro 5-6. Categories of WiBro Service PC Control • Managing various digital contents remotely • File transferring, storing between local and remote terminal • Unlimited storage use through PC control

  45. WiBro 5-6. Categories of WiBro Service Multi-Board • High quality of duplex communication service with uploading and multicasting functions • Conferencing with VOD, Web and Window offices and Chatting in one screen 1 to 1 visual call 1 to n visual call Visual conference

  46. WiBro Search Comm Fun Life News Portal Hot Clip D-Box T-DMB 5-6. Categories of WiBro Service Others

  47. ONE who invests in FUTUREmakes much MORE thanone who invests in current.

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