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New Media: Twitter

New Media: Twitter. Essential Questions. What is Twitter? How does it, as an institution in today’s media landscape, influence people? Can you get your news from Twitter and other social media? Is the information on Twitter reliable?

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New Media: Twitter

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  1. New Media: Twitter

  2. Essential Questions • What is Twitter? • How does it, as an institution in today’s media landscape, influence people? • Can you get your news from Twitter and other social media? • Is the information on Twitter reliable? These are broad questions that we can aim to answer by analyzing tweets. In this lesson we aim to define the key characteristics of tweets and comment critically on the purpose of Twitter.

  3. Twitter Statistics • Total number of active registered Twitter users: 554,750,000 • Number of new Twitter users signing up every day: 135,000 • Number of unique Twitter site visitors every month: 190 million • Average number of tweets per day: 50 million • Number of Twitter search engine queries every day: 2.1 billion • Percent of Twitter users who use their phone to tweet: 43% • Percent of tweets that come from third party applicants: 60% • Number of people that are employed by Twitter: 195

  4. Twitter Statistics Continued • Number of active Twitter users every month: 115 million • Percent of Twitters who don’t tweet but watch other people tweet: 40% • Number of days it takes for 1 billion tweets: 5 • Number of tweets that happen every second: 9,100

  5. Twitter Annual Advertising Revenue • 2013 (projected): $399,500,000 • 2012: $259,000,000 • 2011: $139,000,000 • 2010: $45,000,000

  6. Analyzing the Data • What do these statistics tell you? How/why are they significant?

  7. As you take the Twitter quiz, take the following into consideration • What are the defining characteristics of a tweet? • What linguistic clues do you use to match the tweet to the biography? • How do these people use Twitter to be influential? • Angela Merkel is on Time’s 100, but she does not tweet. Why not?

  8. What was the aim of the experiment? Who conducted the experiment? How did they conduct it? What were the rules? What is the assumption they were testing? How can Twitter be like radar? How can Twitter steer you off course? Why does Twitter fail to broaden your horizons? What was missing from tweets? Name at least three things. Through what habit did the journalist manage to access most of the important news? What should journalists do to get more exposure online? Why are traditional news outlets still essential? Give two reasons.

  9. A final question • What are the pros and cons of accessing information through Twitter?

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