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MagIC³ C-series

MagIC³ C-series. Internal Presentation Ronan Doméon. POS markets segmented segmentation. MagIC³ C-5 vs. MagIC³ X-5. 3. 1. 2. 4. MagIC³ C-5 vs. Aqua. MagIC³ C-5 vs. Verifone V5. Agenda. What does define a market segment?. Price. Number of transactions. Marketing Segment. Type

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MagIC³ C-series

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  1. MagIC³ C-series Internal Presentation Ronan Doméon

  2. POS markets segmented segmentation MagIC³ C-5 vs. MagIC³ X-5 3 1 2 4 MagIC³ C-5 vs. Aqua MagIC³ C-5 vs. Verifone V5 Agenda

  3. What does define a market segment? Price Number of transactions Marketing Segment Type of Use Shipments Security Features

  4. How are the POS Markets Segmented ? Shipments Price Number of transactions Shipments

  5. How are the POS Markets Segmented ? Nomad merchant Mobility Mature market High transaction vol. Connectivity All markets Medium ticket merchant Application Low ticket merchant Cash Replacement Acquiring development phase Type of Use

  6. Full Standard Essential Desktop Product Segmentation Features PCI v1.x i6780 PCI v2.x VX520 ICT22x ICT25x L53xx EFT 930 GTO X-8 Mx8xx T42xx VX820 D Vx 570 Vx 510 Nur 8400 V5 C-5 Nur 2930 T4205 AQUA Price Low-end Middle-end High-end

  7. POS markets segmented segmentation MagIC³ C-5 vs. MagIC³ X-5 3 1 2 4 MagIC³ C-5 vs. Aqua MagIC³ C-5 vs. Verifone V5 Agenda - MagIC³ C-series positioning

  8. vs. • ~ USD 100 • Dedicated 32 bits ARM • 32 bits ARM 9 200 MHz MMU • 4 Mb of Flash and 16 Mb of SRAM • v32 bis • USB Host • Graphical, Reflective • 128x64 pixels • Paper end detection • 7 lines per seconds • 50 000 insertions smartcard reader • Length: 179 mm • Width: 85 mm • Height: 65 mm • Weight: 325 g • ~ USD 135 • Dedicated 32 bits ARM • 32 bits ARM 9 200 MHz MMU • 8 Mb of Flash and 16 Mb of SRAM • v32 bis/V90 • USB Host • RS232 • PinPad connection • Graphical, Backlit, Icons Bar • 128x64 pixels • Paper end detection • 20 lines per seconds • 100 000 insertions smartcard reader • Length: 212 mm • Width: 93 mm • Height: 79 mm • Weight: 470 g Complete Optimized Advantage Differentiator

  9. vs. • X-5 • The most complete • Printer • Display • Modem • Connectivity • C-5 • Designed for • low-volume use • Performance • Ergonomics • Cost Effective

  10. vs. • Flexible • Focused

  11. POS markets segmented segmentation MagIC³ C-5 vs. MagIC³ X-5 3 1 2 4 MagIC³ C-5 vs. Aqua MagIC³ C-5 vs. Verifone V5 Agenda - MagIC³ C-series positioning

  12. vs. • ~ USD 100 • Dedicated 32 bits ARM • 32 bits ARM 9 200 MHz MMU • 4 Mb of Flash and 16 Mb of SRAM • v32 bis • USB Host • Graphical, Reflective • 128x64 pixels • Paper end detection • 7 lines per seconds • Vertical magstripe reader • Length: 179 mm • Width: 85 mm • Height: 65 mm • Weight: 325 g • ~ USD 80 • 32 bits ARM @ 60 MHz • 8 Mb of Flash and 2 Mb of PSRAM • v22 bis/v29 • RS 232 • Graphical, Backlit • 128x64 pixels • Paper end detection • 7 lines per seconds • Horizontal magstripe reader • Length: 227 mm • Width: 97 mm • Height: 80 mm • Weight: 520 g Limited Evolutive Advantage Differentiator

  13. vs. • C-5 • Best value for money • Process Performance • Keyboard • Ergonomics • Aqua • Lowest cost • Cost

  14. vs.

  15. POS markets segmented segmentation MagIC³ C-5 vs. MagIC³ X-5 3 1 2 4 MagIC³ C-5 vs. Aqua MagIC³ C-5 vs. Verifone V5 Agenda - MagIC³ C-series positioning

  16. vs. • ~ USD 100 • Security dedicated 32 bits ARM7 • 32 bits ARM 9 200 MHz MMU • 4 Mb of Flash and 16 Mb of SRAM • v32 bis • USB Host • Keypad 15keys + 3 function keys • Graphical, Reflective • 128x64 pixels • Paper end detection • 7 lines per seconds • Paper Roll ~13m length • Option Big Paper Roll ~ 25m length • Length: 179 mm • Width: 85 mm • Height: 65 mm • Weight: 325 g • ~ USD ????? • no security dedicated processor • 32 bits ARM @ 200 MHz • 2 Mb of Flash and 1 Mb of PSRAM • v32bis • 2 ports RS 232 • Keypad 15 keys + 9 function keys • Graphical • 128x32 pixels • Paper end detection • 9 lines per seconds • Paper Roll ~25m length • Length: 205 mm • Width: 89.5 mm • Height: 62.5 mm • Weight: 378 g Basic Evolutive Advantage Differentiator

  17. vs. • C-5 • Best value for money • Process Performance (double processor) • Large memory • Display • V5 • Lowest cost • Cost ?

  18. vs.

  19. for who?… In fast Growing Countries: The majority of merchants In mature Countries: Dedicated market segment MagIC³ C-series is…. Optimized “Low transaction flow” terminal • But no compromise on Quality and Security • Any place usage • Encourage merchants to accept card payment • PCI requirements

  20. All you need is… simplicity Thank you for your attention…

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