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Weichert Lead Network Team Meeting October 2009

Weichert Lead Network Team Meeting October 2009. Insert Lead Coordinator Name Insert Manager Name. Agenda. Recap of Last Month WLN Call Session results! Internet Marketing Webinar What’s New: Call Center and Weichert.com Update Tips of the Month How Are We Doing?

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Weichert Lead Network Team Meeting October 2009

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  1. Weichert Lead Network Team MeetingOctober 2009 Insert Lead Coordinator NameInsert Manager Name

  2. Agenda Recap of Last Month WLN Call Session results! Internet Marketing Webinar What’s New: Call Center and Weichert.com Update Tips of the Month How Are We Doing? Partnering With Your GSM Recognizing Top Performers Welcome New Team Members Up-and-Coming Activities and Q&A

  3. Recap of Last Month Companywide Weichert Internet Strategy presentation webinar with Weichert.com and WLN President Michael Montsko! 87% of home buyers use the internet in their home search. Buyers are more likely to find the homes they purchase via the internet than newspapers, magazines and yard signs combined! Real Estate agents are still the #1 Resource!

  4. WLN Summer Call Session Updates! Total #’s of calls made: 14,840 Total # of appointments: 586 Everyone had FUN!

  5. Call Session Results!

  6. Contest Office Winners!

  7. Internet Marketing Webinar • Last month you had the opportunity to attend a companywide Webinar, hosted by WLN/WDC President, Mike Montsko. • During this session you learned valuable information regarding Weichert’s internet marketing Strategy. • Now we are going to have some fun, and see what you learned!

  8. Rules • Two teams will be competing to be WLN’s Jeopardy Champion! • Let’s meet the participants. • Participants, please give your team a name.

  9. Rules (cont’d) Unlike the “real” Jeopardy, our game will have slightly different rules: • If a team gets the wrong answer, the other team will not be able to answer it. • You will not lose any points for wrong answers. • There is no Daily Double. • There is no Final Jeopardy. Let’s start the game!

  10. Choose a category and points. You will be given the question. You must give the correct answer. Click to begin.

  11. Internet Strategy Pot Luck Weichert Value Story SuccessStandards Myth Vs Reality 10 Points 10 Points 10 Points 10 Points 10 Points 20 Points 20 Points 20 Points 20 Points 20 Points 30 Points 30 Points 30 Points 30 Points 30 Points 40 Points 40 Points 40 Points 40 Points 40 Points 50 Points 50 Points 50 Points 50 Points 50 Points

  12. Name 3 Listing Syndication Partners where you will find Weichert Listings.

  13. Realtor.com NewYorkTimes.com Zillow.com Trulia.com WallStreetJournal.comRealtyTrac.com Cyberhomes.com Optimumhomes.com Bankofamerica.com

  14. What is most important to real estate internet consumers? • Fast Response time • Powerful Search • A site that’s easy to use • Detailed listing info/lots of photos • Other relevant content

  15. “Fast Response Time” Your customers want their information and they want it without delay. Actually Weichert.com gives the customers all of the above- we give them what they want!

  16. When will Weichert.com launch the mobile version Mobile.weichert.com?

  17. “Weichert is ahead of the curve- Mobile.Weichert.com launched a new mobile site in early 2009, it is fast becoming a great resource to generate leads as well!

  18. Name 3 Real Estate Websites that Weichert Tops in Rankings as discussed on the webinar.

  19. RealEstate.com (31st) AOL Real Estate (42nd) Keller Williams Realty (63rd) ERA.com (69th) Long & Foster (85th) Prudential Real Estate (104th) HoulihanLawrence.com (386th) Weichert.com was ranked # 21 in June 2009!!

  20. Name 5 of the seven components to Weichert’s Internet Strategy.

  21. All Roads Lead to Weichert… • Search engine placement • Listing syndication partners • Lead purchasing • Banner Advertising • Link placement • Real estate directories • Strategic partnerships

  22. Name 2 of the 3 suggested Social Networking sites where you can promote yourself.

  23. Facebook LinkedIn Twitter Facebook has 120 Million users logging in each day and is a great way to get referrals!

  24. If you follow up with a lead at least 4 times, you have a ___% chance of closing for an appointment.

  25. 78% Give yourself an even better chance at converting. Keep your leads active for 5-6 months with continued follow up!

  26. You try to close for an appointment but the lead says she’s not ready or they are working with a Brand X realtor? What should you do? A) Looks like a bad lead. Return it to WLN. B) Follow up with the lead again in a couple of weeks. C) Ask the lead to call you when she’s ready.

  27. B) Follow up with the customer again in a couple of weeks. Show your professionalism and expertise! Send a handwritten note and resume, continue with emails, I-mails, info of interest, calendars pens etc…

  28. True story or urban legend? Last year, a Weichert associate successfully sold a $450,000 single family home to a lead over the phone, after one phone call.

  29. Urban legend. C’mon, would you buy a home over the phone after 1 phone call? (maybe 2 or 3..)

  30. You have left several voice messages but your lead never called you back. Name one other way you could try to get in touch with this lead.

  31. You could: • Email; • Try a different phone number; • Try calling at different times of the day; • Mail your resume to their home.

  32. Name another real estate company that scrubs the leads and immediately connects the customer to a “live” associate.

  33. There’s no other full-service, national real estate company that does this.

  34. The average amount of time a customer spends on weichert.com is ____ minutes.

  35. 16 +Minutes compared to 6 minutes on our top competitors’ websites Source: Hitwise Real-time Competitive Intelligence March 2009

  36. According to NAR, what % of buyers used the internet during their home search in 2008?

  37. 87% Just one of the many reasons for our Industry Leading Internet Strategy. Fish where the fish are!

  38. Weichert invests in 1 million ________ To drive traffic to Weichert.com and increase visibility to_______.

  39. 1 Million Keywords! Increase Listing Visibility!

  40. Name 2 New features or Contents that Weichert.com is providing to customers?

  41. Video Town Tours Enhanced Mapping Google street level views Neighborhood and School Info *Property Addresses Mobile.weichert.com *Where provided by MLS

  42. What is the quickest way to get reinstated into the program?

  43. Convert leads.

  44. You are expected to update your leads this often.

  45. Every week for Active leads Every 28 days for Long Term and Under Contract!

  46. What is the WLN conversion goal?

  47. 10%+

  48. After being removed for portal delinquency or contact rate, how long is your wait to get back in?

  49. 60 days

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