Connected Home Entertainment

1. Connected Home Entertainment Myths, Hype and Reality Bill Rose President WJR Consulting Inc.

2. Connected Entertainment – Two Perspectives Consumers & The CE Industry

3. Radio TV Transistor Radio Walkman VCR Cable Ready TV CD DVD A Brief History of Successful CE Products

4. What Is A Home Entertainment Network? • It is NOT a PRODUCT • It is NOT an APPLICATION • It IS a FEATURE

5. Customer Retail Buyer Aisle Salespeople Merchandizing Product Life Cost of Returns Consumer Expectations Connected Entertainment Is Not Home Networking More Differences Than Similarities

6. Consumer Expectations • Wired or Wireless • Simple, Reliable connections • Instant Gratification: 15 minute rule • Full resolution: SD today, HD tomorrow • Coverage: Everywhere – No Excuses • Premium content • Security In short: Connectivity plus everything their CE products give them today

7. CE Industry Needs • In room connectivity • Multi-room connectivity • Agreed upon Standards • Mass Market Sales Channel • Compelling applications

8. In-Room Connectivity 3 Main Benefits • Reduce wire and connector proliferation, expense, confusion • Enable features not otherwise available or understandable • Share device resources

9. The Contenders:Ethernet vs. 1394 Prediction 1394 wins the A/V connector if it achieves Mass-Market penetration for entertainment before Ethernet delivers reliable and simple to use connectivity and a solution for Ethernet CP / DRM is accepted

10. 1394 Media Server Wireless Adapter Internet Connection STB DVD 100 Base-T 1394 CE Industry Needs • In room connectivity • Multi-room connectivity • Agreed upon Standards • Mass Market Sales Channel • Compelling applications

11. Multi-room Connectivity Requires No-New-Wires • Channel, Channel, Channel • “No Assembly Required” • A/V aisle won’t sell CAT5 or solutions from other departments • Connectivity is a feature • Education is expensive And so is wiring

12. No-New-Wires: Which Ones? • Wireless – WiFi set the table but can’t serve the main course • Coax – The Entertainment Connector • PLC – maybe HomePlugTM v2.0 • Phone - DOA

13. CE Industry Needs • In room connectivity • Multi-room connectivity • Agreed upon Standards • Mass Market Sales Channel • Compelling applications

14. Standards: The Consumer View • PHY/MAC – The connector is the Standard • Discovery and Addressing – Easy install • Media Formats – Ease of use • Command & Control – Remote Control • QoS – Reliability • Copy Protection/DRM – Content availability, ease of use, … • Network Management – Customer support (Huh?)

15. The Consumer Electronics Association Helping to Plugthe Holes

16. CEA Connected Entertainment Initiatives • R7.5 WG8, WG1 • WG8: CEA 2007 – QoS over IP/Ethernet • WG1: CEA 2005 – Network Adapter to connect 1394 (61883 streams) to Ethernet • WG3: CEA 931B – Man-Machine Interface • WG4: IP browser based interface • R7.6 • CEA 2008 – Digital Entertainment Network: IP over Ethernet (Separating 2008 into Architecture plus interfaces) • Possible New Interfaces: 1394, wireless

17. CEA, Wireless and UPnP • R7.7 WG1 • Wireless Networking: Mapping Apps to Wireless HN solutions • New Work: Standardized Specs • UPnP v1.0 Referenced in CEA Standards • CEA 2008 (DENi – Entertainment over home IP networks) • R7.4 / CEA 851 (IP over 1394 backbone) • Draft CEA 2005 – A/V Adapter

18. Other Initiatives With CEA Member Support • Content Protection/DRM – PERM, SmartRightTM, DTCP, others • IP over 1394 Isochronous channel • Isochronous Ethernet • Digital Home Working Group • UPnP

19. CE Industry Needs • In room connectivity • Multi-room connectivity • Agreed upon Standards • Mass Market Sales Channel • Compelling applications

20. Applications Drive Sales • Media Server drives HN drives DTV drives Server • A/V Service Providers • DSS – Levels the playing field • MSO – Moving to retail • Both provide messaging • WEB Services • Adds BB to the mix, drives convergence • Requires integrated networks for many services

21. Web Services and Consumer’s Electronics

22. Nearly invisible Web Services • Consumer sees or uses directly • Browser based interfaces, information augmentation • Purchasing goods & content • Gaming • Etc.

23. Automatic Purchasing and Billing • Service Bundling – 1 phone / 3 connections • Network & configuration management, firmware updates, security, etc. Completely Invisible Web Services

24. Drivers for Web Services: Inside the home • Entertainment • Convenience • $ Savings

25. Drivers for Web Services: Beyond the home $$, $$, $$

26. 2 Basic Approaches • Existing Services Transferred Revenue Ex: Telephony • New services New revenue generation Ex: Google

27. MYTH Bandwidth can fix everything Corollary: “Give me a big enough lever and I will move the world”

28. FACT: Both are true in theory, not implementation • Wireless will always be bandwidth challenged • Bandwidth is like processing speed and memory – more is never enough • QoS, Guarantees are a must!!

29. MYTH There will be a single unified home network

30. FACT: Ignores buying habits and market forces • People buy products one or two at a time for a single purpose • No-new-wires will drive whole-home solutions • A/V and PC devices have different connectivity needs • Commoditization of PC networks will keep them separate for the next few years • To become unified • QoS and CP / DRM issues must be solved • Costs for entertainment connectivity must reach parity with PC networks

31. The WiFi Highway Versus High Speed Rail How to move lots of freight, fast, “When it absolutely, positively has to get there on time”

32. The Wireless Highway – CSMA/CA

33. 802.11 Throughput Analysis

34. Technology Raw Throughput Ideal TCP payload throughput 11b 11 Mbps 5.6 Mbps 11a 54 Mbps 27.3 Mbps 11g, no protection 54 Mbps 29.0 Mbps 11g, CTS-to-self protection 54 Mbps 13.4 Mbps 11g, RTS/CTS protection 54 Mbps 8.9 Mbps WiFi - Throughput Analysis

35. The TDMA RAILROAD

36. Time Division Multiple Access (TDMA) • Support for Isochronous streams, asynchronous IP/data • Improved bandwidth guarantees • Determinant latency, jitter • Enables improved RF performance (distance/throughput) Advantages

37. TDMA Wireless Networks • Hiperlan2 • 802.15.3 • 802.15.3a (UWB) • Magis Networks’ AIR5TM

38. Example:Magis Networks’ AIR5 • Designed for Entertainment networks • TDMA MAC – Guaranteed QoS • 10 msec guaranteed delay/jitter • PER: 10-10 after FEC • Security – 3DES, public and private key exchange • Whole-home HDTV throughput • >30 Mbps / 3000 sq ft home

39. Magis AIR5TM • Simultaneous TCP/IP, video, audio • 802.11a phy - Coexists with 802.11 • Power and Frequency agile • Adjacent Channel Utilization • Strong CE support • AIR5 SIG created to standardize

40. Conclusions Guaranteed payload delivered to the application layer, at the point-of-useis the only measurement that counts. Everything else is hype!

41. Conclusions 2. Think “Top Down”:Consumer → Channel → Product → Feature → Technology

42. Bill Rose President, WJR Consulting Inc. (860) 313-8098 (Office) (860) 704-8098 (Mobile) WJR74@AOL.COM

43. For the interconnected lifestyle

44. Presentation Title Speaker Name Speaker Title Company Name

45. PowerPoint TemplateSubtitle Color • Slide guidelines • Sub-bullet, limit to one layer of sub-bullets • Sub-bullet • Sub-bullet • Font size and color should already be formatted for you in Slide Master • Use shaded figures, when possible, using these key colors

46. PowerPoint template for complicated diagrams • This slide background has no UPnP Forum logo artwork in lower left so the entire space is available for your image • Sub-bullet, limit to one layer of sub-bullets • Sub-bullet • Sub-bullet • Font size and color should already be formatted for you in Slide Master • Use shaded figures, when possible, using these key colors

47. Table Layout

48. Announcing Announcement Title

49. Demo Demo Title

50. Video Video Title