Targeted Digital Marketing

1. Targeted Digital Marketing Presented by rdgmedia

2. rdgmedia Company Profile • RDG Media (formerly Industry Marketing Solutions) has been in the publishing business for over twenty years producing six publications in various markets. • As the needs of our customers have changed, we have expanded to include all types of digital marketing campaigns, social media marketing, search engine optimization, email campaigns and website development & design. • At RDG Media, we strive to build trustworthy relationships with our clients. We are focused on conversions and not just clicks. Accountability and results are our mission

3. rdgmedia Targeted Digital Marketing Targeted Digital Marketing allows your company to reach potential and existing customers through laser-focused digital advertising. We can deliver your ads to users based on their online activities and habits. Targeted Digital Marketing is an impression-based advertising campaign that deploys digital ads through any combination of: • Geo-fencing • Event Targeting • Keyword Targeting • Site Re-targeting • Search Re-targeting • Contextual Targeting • Geo-Targeting • Email Marketing.

4. rdgmedia Targeted Digital Marketing

5. Geo-Fencing • What is geo-fencing? Geo-fencing targets your ideal consumer on their mobile device based on a geographic location. • How does it help your business? This location-based mobile service sends messages to GPS enabled devices when they enter a defined geographic area. We can also geo-fence competitors and any location where potential customers may be, then direct them to your location or website. • How to get started? Select which specific areas you would like to target based on geographic location, city or zip-code and we will help you strategically generate a campaign to gather information on your ideal consumer.

6. Event Targeting • What is event targeting? Event targeting compliments the geo-fencing campaign. Re-target prospects that were captured during a specified event for up to 30 days following the event. • How does it help your business? This location-based mobile service sends messages to GPS enabled devices following the event to continue top-of-mind awareness.

7. Keyword Targeting • What is keyword targeting? Keyword targeting targets users viewing content relevant to what you offer based on specific words and terms. • How does this help your business? If a potential customer is reading articles that include keywords such as “plastic”, “paper” and “packaging”, we can target them by keywords. Even if the user has come across these terms without specifically searching them, he/she can still be targeted. • How to get started? Select which specific areas you would like to target based on geographic location, city or zip-code and we will help you choose which keywords will work best for you based on your target customer.

8. Site Re-Targeting • What is site re-targeting? Site re-targeting is marketing to those who have been to your website. This is the most common type of re-targeting. • How does it help your business? A potential customer visits your website and then leaves your website for another website. They then see your ad on another website. The user responds to your ad and returns to your website. This is very important because 97% of 1st time visitors do not convert. Only 8% of potential customers that go to a website, then leave that website, do not return without site re-targeting. With site re-targeting an average of 26% return to a website after leaving.

9. Search Re-Targeting • What is search re-targeting? Search re-targeting allows you to target users who have recently searched keywords and phrases relevant to your brand. • How does it help your business? A potential customer is online and searches for “dedust”, “regrind”, or even “a competitor’s brand”. These keyword searches indicate an interest in your type of products. We can develop a list of search terms you’d like to target and deliver creative to your target customer based on what he/she may search. • How to get started? Select which specific areas you would like to target based on geographic location, city or zip-code and we will help you choose which audience profiles work best for your target customer.

10. Contextual Targeting • What is contextual targeting? Contextual targeting allows you to target your ideal consumer based on habitual tendencies. • How does it help your business? Engage new customers by showing them ads that resonate with the content they are already consuming. Contextual targeting looks at the category or keywords of the current page a consumer is viewing and then serves them ads that are highly relevant to that content. So, viewers only see ads they’re interested in, and you only serve valuable impressions to the right viewers. • How to get started? Select keywords that define the pages where you want your ad to appear.

11. Geo-Targeting • What is geo-targeting? Geo-targetinguses IP addresses to match the geographic location and target addresses mapped to a country, state, city, zip or a specific radius. • How does this help your business? This allows you to target web browsers and smartphone users within the defined geographic area where you conduct business.

12. Email Marketing • What is email marketing? Email is a very powerful marketing medium because it generates high response rates at a relatively low cost. Email marketing is immediate and can be tracked. Our email marketing solutions are supported by advanced technology. • Select your target audience. Deliver your message directly into the decision-maker’s inbox. Choose professionals from an extensive database. Selections include: SIC, employee size, sales volume, job title, or geographic region. • Our services include: Email List Selection, Response Tracking, Opt-out collection and management, Email Retention, Email List Management, HTML Creation, Deployment Tracking & Expert Consultation

13. Search Engine Marketing (SEM) • What is Search Engine Marketing (SEM)? or Pay Per Click is the process of gaining website traffic by purchasing ads on search engines such as Google, Yahoo and Bing. You set the monthly budget and we do the rest • How does this help your business? You will gain more visibility and will, in turn, see an increase in visitor traffic to your website. The major search engines like Google, Bing, and Yahoo rank websites based on specific parameters they deem most important.

14. Search Engine Optimization (SEO) • What is SEO? Search Engine Optimization, or SEO, is one of the best tools that companies have in terms of gaining visibility. • How does this help your business? In optimizing your website and increasing your ranking in search engines results, you will gain more visibility and will, in turn, see an increase in visitor traffic to your website. The major search engines like Google, Bing, and Yahoo rank websites based on specific parameters they deem most important.

15. Campaign Reporting • In order to help determine the effectiveness of the campaign, we request to have tracking pixels placed on your website and gain access to your Google Analytics account.  This will allow us to review your campaign in detail and suggest and make changes to help you to accomplish your overall goals.  We will work hands on with you to adjust your campaign as we go along.  We are not a set it and forget it partner!

16. Website Design & Development Our website development projects begin by understanding the core objectives and business goals of each product or service offering. After an extensive interview each website engagement begins with well-thought-out strategic navigation map and or wireframe. After approvals on a finalized custom design or template design, we embark onto actual implementation. Developing an efficient, responsive website that meets RDG Media’s high standards and exceeds client expectations is our goal.

17. Here’s What a Few of Our Clients Have to Say… “Your services, both print and now, the digital aspect, have become a vital part of our strategic marketing plan. We have been extremely satisfied with the results your company has generated. Our brand awareness has increased dramatically in our primary and secondary target markets. We don’t give praise unless it is earned…you personally have earned it but, I need to also mention your support staff – we appreciate your staff’s layout and photoshopping abilities to take a “marginal” image that we supply and turn it into a compelling photo in an appealing ad. I look forward to a long relationship with your company.” John Applegate Alta Products, LLC

18. Here’s What a Few of Our Clients Have to Say… “These services have helped me get my new product seen. My website traffic has definitely increased!” George Paul “I just started using this service, but I have already seen an increase in my web traffic and sales. Highly recommend!” Dan Paige