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Growing Communities with Public Transportation

Public transportation powers community growth and drives economic development and revitalization. As Americans increasingly favor transit-centric cities and towns, investing in public transportation becomes even more vital for growing communities. Increase brand awareness and advocate for increased investment in public transportation. Learn more at APTA.com.

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Growing Communities with Public Transportation

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  1. The Public Transportation Brand

  2. Three Core Campaign Messages • Public transportation powers community growth. It drives economic development and revitalizes neighborhoods. • With Americans increasingly favoring public transit-centric cities and towns, public transportation is even more vital to growing communities today. • With demand for public transit rising and our nation’s infrastructure aging, we need to increase investment in public transportation at the local, state and federal levels. .

  3. Message Alignment

  4. Print: Packed House

  5. Print: Competitive Edge

  6. Print: Staycation

  7. Our Ads at Work

  8. Our Ads at Work

  9. “Community Grows” Message is Working! • 13% increase in brand awareness with stable data, comparing those who saw the ads to those who did not • Higher than industry standard of 12%

  10. Growing the Community Over Time Total Number of VPT Advocates as of 2/19/2015: 108,090

  11. Growing the Community Over Time Total Number of VPT Advocates as of 2/19/2015: 108,090

  12. Learn more at APTA.com

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