S- Sustainability

1. S- Sustainability Resources: Budgeting and Cost

2. Agenda • Discuss readings- Brooks Chapters 6, 7 • Brainstorm sources of cost and income • Hands On Activity – Work as a team to Fill in Parameters for First Place Fund for Youth (p.96)

3. Once you have established Community Need developed a Logic Model and formed and Assessment Plan, the next question is, how you will pay for or SUSTAIN your program.

4. Mobilizing Resources • Define the Capabilities Needed • Devise a Human Resource Outline to meet each capability need • Develop a resource plan • Put on the Numbers Brooks Ch 6 p 86

5. 1. Define the Capabilities Needed Start by reflecting on the activities and who will do them.

6. Figure 6.1 The Capabilities – Resource Model

7. Figure 6.1 The Capabilities – Resource Model

9. 2. Devise a Human Resource Outline to meet each capability need

10. Figure 6.1 The Capabilities – Resource Model

11. 3. Develop a resource plan

12. Figure 6.2 Sources of income for American nonprofits* * Salamon 2002

13. Income sources • Three main sources of nonprofit revenue • Fee income, which is about half of the total • Donations, which are about one fifth • Government, which provides the balance • Figure 6.2 shows income sources for all nonprofits • Different nonprofits rely on different types • Social welfare: 52% government, <1/3 earned • Health: less than 6% is donated • But arts groups are half funded by private giving • Religious institutions are not government funded

14. Figure 6.3 Types of earned income for social enterprises

15. Table 6.3 The Product Profile Map Source: James & Young (2006)

16. Table 6.4 Revenues from membership dues for various nonprofit enterprises, 2003 Source: Steinberg (2006)

17. Table 7.1 Source of donations to American nonprofits, 2005

18. Figure 7.1 Average annual contributions to various types of causes and charities among those making positive contributions, 2003

19. Delancy Street- how do they sustain themselves? 15 minute video

20. Sample Programs for Class Final Project*indicates may be used as an example in the course • Crime Related • Scared Straight • Community Policing • Fight Crime Invest in Kids* • Neighborhood Watch • Domestic Violence Arrest policy* • Delancy Street Moving Company (job training for ex cons)*- Today’s Example • The city of Syracuse has recently launched a new violence intervention project called Syracuse Truce. Syracuse Truce is a partnership of community members, law enforcement and service providers that is designed to reduce gun violence. Syracuse Truce is based on a model that has proven to be effective in addressing gang problems in Boston, Indianapolis, Lowell and Cincinnati. The model is based on focused deterrence, focusing additional enforcement efforts on the small number of offenders (and their associated gang contacts) who are responsible for a disproportionate share of gun violence. Those individuals and groups willing to cooperate with the message of Syracuse Truce will also be assisted in making connections with service providers and other appropriate programs. • Human Service Related • Pedal to Possibilities • Job Training Program* • Mental Health Counseling (e.g., engagement calling*) • 21 day challenge horses as disability therapy* • Homeless Outreach • Youth counseling sessions • Fit 4 Life Youth Fitness and Anti-obesity program*

21. Lets Look at One • Delancy Street Moving Company • Mimi Silbert http://www.delanceystreetfoundation.org/entermoving.php

22. Social Entrepreneurship Delancey Street is considered a pioneer of social entrepreneurship development in America – developing business skills to help solve social problems. Since 1972, Delancey Street has created 12 successful ventures that have trained residents in marketable skills, created positive interactions between residents and customers in the community, and helped support the organization financially. These include: • Crossroads Café, Bookstore & Art Gallery • Catering & Event Planning • Delancey Coach (Corporate Private Car Service) • Digital Print Shop • Handcrafted Furniture, Ironworks, Plants & Glass, Ceramics • Landscaping • Moving and Trucking • Paratransit Van & Bus Services • Restaurant • Screening Room • Specialty Advertising Sales • Xmas Tree Sales and Decorating • Delancy Street Moving Company • Mimi Silbert http://www.delanceystreetfoundation.org/entermoving.php

23. Left off 2015-10-29

24. Mobilizing Resources • Define the Capabilities Needed • Devise a Human Resource Outline to meet each capability need • Develop a resource plan • Put on the Numbers Brooks Ch 6 p 86

25. Which Software will you purchase?

26. Donor Recruitment Corresponds with Brooks Chapter 8 Collect Cards

27. Figure 8.1 Spending tradeoffs in fundraising • There are different kinds of donors • Potential donors • New donors • Transition – give a second time • Core – three or more donors • Lapsed – have stopped giving • Lapsed but reactivated • Most donors – as much as 80% – are inactive • Active donors can be in any of the other types • Core donors are the most productive • Figures 8.2 and 8.3 illustrate these types

28. Figure 8.2 The dimensions of a typical list of active donors According to Merkle- Core Donors provide the biggest revenue even though not the largest percentage of active donors.

29. Figure 8.6 Average number of donations by different donor types

30. Figure 8.5 The fundraising ecosystem Strategy, try to Win  Keep  Lift

31. http://www.nptechforgood.com/2014/01/12/19-must-see-social-media-and-fundraising-infographics-for-nonprofits/http://www.nptechforgood.com/2014/01/12/19-must-see-social-media-and-fundraising-infographics-for-nonprofits/

32. Figure 8.7 The main reasons donors lapse

33. Marketing and Fundraising

34. Five types of fundraising activity (1)Fundraising is a major activity for nonprofit managers • 1. Personal relationships • Get others on board with personal contact • Letters may not be sufficient to convey that vision • Conversations, tours, and events with direct contact with individuals • 2. Direct mail • Although it seems antiquated, it is profitable • Some fundraising firms conduct direct mail for nonprofits, e.g., Easter Seals, St. Jude’s Children’s Hospital • Few (1 – 3%) of recipients respond to initial asks • More (e.g., 20%) of prior givers donate later times • It may not work for early stage social ventures http://workforcesolutions.stlcc.edu/2012/leadership-for-life-personal-relationships/ http://www.forbes.com/sites/marketshare/2012/03/11/direct-mail-alive-and-kicking/

35. http://quebectelemarketing.com/wp-content/uploads/2014/10/telemarketing-quebec.jpghttp://quebectelemarketing.com/wp-content/uploads/2014/10/telemarketing-quebec.jpg • 3. Telemarketing, calling lists of donors and non-donors • There is resistance from call recipients • It helps with small donations, member renewal • Impractical for some early-stage social ventures • Because it needs equipment and expertise, it is often delivered by fundraising firms • 4. Traditional media • Newspapers, magazines, television, radio • Fundraising using broadcasting has been effective for many Christian organizations • Social ventures can buy advertising and other placements in such media http://www.romancatholicman.com/the-new-media-vs-old-media-war-its-on/

36. Five types of fundraising activity (3) • 5. Virtual means • Raising revenue over the web is not a cure-all • Social entrepreneurs should be careful • Donors are still adapting to e-giving • E-mail solicitations are treated as spam • No guarantees of Web site traffic • Nonprofit have been slow to adapt technologies https://www.orbitmedia.com/blog/social-media-for-nonprofits/

37. Video https://www.blackbaud.com/fundraising-and-relationship-management/raisers-edge

38. http://www.donorsnap.com/?utm_source=Capterra&utm_medium=cpc&utm_term=fundraising%2Bdirectory&utm_campaign=FRDIRhttp://www.donorsnap.com/?utm_source=Capterra&utm_medium=cpc&utm_term=fundraising%2Bdirectory&utm_campaign=FRDIR Donor Snap

39. https://www.blackbaud.com/files/support/guides/fe/refeint.pdfhttps://www.blackbaud.com/files/support/guides/fe/refeint.pdf

40. Using Raisers Edge on a day to day basis… https://www.youtube.com/watch?v=vYcNm4WdF6Q

41. FYI – Making Letters https://www.youtube.com/watch?v=FS6H_9i5KoA

42. Do a sample mail merge on the fly

43. First make the spreadsheet

44. Queries for Mailings

45. What types of Queries might you run? http://acronyms.thefreedictionary.com/LYBUNT

46. http://acronyms.thefreedictionary.com/sYBUNT

47. http://technologyadvice.com/wp-content/uploads/2014/03/theraisersedge1.gifhttp://technologyadvice.com/wp-content/uploads/2014/03/theraisersedge1.gif

48. http://technologyadvice.com/wp-content/uploads/2014/03/theraisersedge3.pnghttp://technologyadvice.com/wp-content/uploads/2014/03/theraisersedge3.png

49. Raising funding is connected to being able to demonstrate effectiveness

50. Utilizing results includes for publicity and fund raising for non profits: http://www.9wsyr.com/news/local/story/More-parents-reading-to-their-kids/MCwPYPKY20SPNrUHf1p0Pw.cspx http://www.socialresearchmethods.net/kb/pecycle.php