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Building Up the Worldwide Hybrid Resource Pool to Provide One-Stop Content Solution

Explore Alibaba's innovative approach in building a hybrid resource pool for global content solutions, integrating in-house and outsourcing models, outlining best practices, management challenges, and partnership building strategies.

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Building Up the Worldwide Hybrid Resource Pool to Provide One-Stop Content Solution

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  1. Building Up the Worldwide Hybrid Resource Pool to Provide One-Stop Content Solution Celina Cao from Alibaba Group

  2. Agenda • Alibaba International User Experience overview • China companies’ globalization pain points and solutions • Hybrid in-house and outsourcing resource model • Outsourcing best practices • - Outsourcing management challenges • - Resource channels • - Outsourcing workflow • - Partnership building:Trustand Respect • - Content outsourcing best practices

  3. I. Alibaba International User Experience Overview Vision Design experiences for a connected world Mission We design e-Commerce platforms for consumers and small medium-size business around the world. As bridge between consumers and business, we integrate end users’ needs with business requirements. Through creative solutions, we provide end users useful, usable, desirable and global e-Commerce platforms with good brand experience. Team Structure • Deliverables • E-Commerce platforms with design and content localized in 5 Languages (English, Russian, Spanish, French, Portuguese Brazil) • Features • International hybrid team (in-house and outsourcing) coming from 11 countries and regions (China, US, Australia, UK, Russia, Brazil, Spain, Tai-Wan, HongKong, France, Canada)

  4. II. China companies’ globalization pain points and solutions Key of success: Hybrid in-house and outsourcing resource model • User experience example: eCommerce platform sales campaign one stop content workflow Globalization Globalization

  5. III. Hybrid in-house & outsourcing resource model Purpose: To ensure scalability and flexibility (overseas mainly) Collaboration model

  6. IV.Outsourcing best practices Outsourcing management challenges

  7. IV. Outsourcing best practices Resource channels

  8. IV. Outsourcing best practices - Workflow • KPIs • - Cost • - Quality • Internal Stakeholders • -Procurement • -Finance • -Legal and compliance

  9. IV. Outsourcing best practices Partnership building: Trust and Respect

  10. IV. Outsourcing best practices-Content Contentoutsourcing models • Solid partner pool features • Scalability to mitigate the management efforts (multiple language service providers) • Hybrid resource pool (full-time vs. freelancer) • Expertisecomplementary among partners • Key to success • Standard but strict procurement process • Seamless onboarding (guideline, voice and tone, terminology, content management tool) • Backup resource plan (freelancers)

  11. Thank You!

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