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Executive Compensation: Something Old, Something New. Marianna Makri & Luis R. Gomez-Mejia . Hot Topic. Executive compensation has been a hot HR topic because of: High visibility Frequently perceived unfairness (particularly in North America) Importance. Corporate Governance Rating.
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Executive Compensation: Something Old, Something New Marianna Makri & Luis R. Gomez-Mejia
Hot Topic • Executive compensation has been a hot HR topic because of: • High visibility • Frequently perceived unfairness (particularly in North America) • Importance
Corporate Governance Rating • A good corporate governance rating sends a signal to potential investors that the firm is a better investment because presumably the board of that firm is working for shareholders as opposed to cozying up to the CEO
Executive Compensation Package • Can either be a motivational tool encouraging executives to pursue strategic decisions that are in the best interest of shareholders or it can be designed to reinforce the wrong strategic choices
The CEO Pay Package • Two out of three CEOs have seen their pay go up in the last couple of years • Only a small percentage of the differences in pay among CEOs could be explained by differences in the performance of their firms • CEOs who were making more money were also running larger companies
What Does Pay Mean? • Large pay packages are flagged as a sign of weak boards that are too cozy with management and not looking out for shareholders • Low ratings signal that the board is ineffective in monitoring the CEO which can in turn hurt the firm’s stock price
The Role of Risk in the Executive Compensation Contract • Employment risk - the possibility that the executive will be terminated either due to unsatisfactory performance or due to change in control • Compensation risk - the potential unpredictability in the executive’s future pay represented mainly by the proportion of stock options in the total pay package
The Role of Risk in the Executive Compensation Contract Continued • Business risk - the uncertainty surrounding the firm’s competitive environment
Components of the Pay Package • Fixed pay – salary and benefits • Typically smaller than variable pay • Firms can only write off one million dollars in fixed pay • Most companies top off salaries at about one million dollars
Components of the Pay Package Continued • Variable pay – bonuses and stock options • Draw the CEO’s attention to performance results and can serve to align the goals of the company and its shareholders with the personal goals of the executive
Recent Environmental Changes Affecting CEO Risk • Shareholder activism • Sarbanes-Oxley Act (SOX) • SEC disclosures
Shareholder Activism • Proxy resolutions sponsored by union and public pension funds, aimed at cutting CEO pay, are winning extraordinary victories • If shareholder activism keeps spreading it will ignite a good amount of reform
The Sarbanes-Oxley Act (SOX) • SOX holds the new generation of CEOs personally accountable for their companies' financial statements • Some worry that SOX forces CEOs to place more focus on the internal control environment and the short term as opposed to focusing on the long term
SEC Disclosures • The SEC voted on an expansion in disclosure requirements for executive pay including: • The dollar value of every benefit that executives derived from their employment • Companies should report the extent to which executives sell shares given to them as variable pay
SEC Disclosures Continued • Additional SEC disclosures include: • Companies should disclose not just the amounts paid but also the criteria based upon which those bonuses were awarded • Companies should annually disclose the dollar value of the package that each executive will receive upon exit in the case of a change in control, termination or retirement
Managing Executive Risk • Stock options • Pay for performance • Change-in-control provisions
Stock Options • Stock options are the right to purchase stock at a predetermined price • Restricted stock is a right granted to purchase during a specified period, at the market price on the date of the option, a specified number of shares
Stock Options Continued • Restricted stock is replacing stock options in executive benefits packages due to changes in accounting standards • Restricted stock is not as tied to organizational performance as stock options
Pay for Performance • Tying executive compensation to specific performance guidelines can be counterproductive • CEO performance should be tied to broader metrics that go well beyond financial measures such as leadership and innovation
Pay for Performance Continued • SOX provisions increase business risk for CEOs leading to risk averse business strategies • Link pay to performance very loosely and motivate them with restricted stock options
Change in Control Provisions to Manage Employment Risk • Golden parachute clauses have increased in popularity • Golden parachutes are payments in the form of cash, an acceleration of vesting or other benefit that occurs in connection with a change in the ownership or control of a company's stock or assets
Golden Parachute Provisions • Typical golden parachute provisions include: • a lump-sum payment equal to typically three times the base salary plus bonus • accelerated vesting of deferred compensation and supplemental executive retirement plan (SERP) benefits
Golden Parachute Provisions Continued • Additional golden parachute provisions include: • Additional age and service credit during the severance period (typically three years) for purposes of pension calculation • Accelerated vesting of equity awards
Linking Pay to Performance • Individuals in positive contexts can become risk averse while individuals in negative contexts can become risk seeking • An ideal level of risk needs to be determined for the executive and the extent that pay is tied to performance
The Risk Environment • Firms operating in highly competitive, high-risk environments need to pay more to attract and retain high quality executives than firms operating in low risk environments
The Risk Environment Continued • The proportion of variable pay needs to be balanced by the potential to earn more money • Total pay should be highest in settings where risk is greatest for the CEO such as high technology firms or family controlled firms
CEO Pay in High Technology Firms • High technology firms need to reward CEOs by using multiple performance criteria including: • Financial indicators • Emphasis on innovation • Support of basic research
CEO Pay in Family Firms • Family firms differ from non family firms in two major ways: • Executives who are members of the family exhibit a greater desire to retain control of the firm stemming from a strong personal attachment • Employment and compensation risk is highly concentrated in the firm
CEO Contracts in the Family Business • Contracts should be more transactional with specific performance provisions for family CEOs • Contracts should be more relational for CEOs outside of the family to protect them from unfair judgment
Conclusion • There are a wide variety of ways to design CEO contracts • The provisions of these contracts can impact the firm performance • The environment in which the firm operates should influence the CEO contract